Brooke Dowdy Email & Phone Number

Dallas/Fort Worth Area

Dallas/Fort Worth Area

• Proactively prospect, grow, and maintain a regional and national account list that includes Fortune 1000 companies, large agencies and regional corporations
• Create custom, innovative multi-platform solutions for clients incorporating digital, mobile, video, social media, event sponsorship and native content opportunities
• Provide campaign analytics and recommend optimization strategy using Google Analytics and DoubleClick for Publishers
• Consistently exceed annual revenue goals with an average of 120% growth year over year

Dallas, TX

Dallas/Fort Worth Area

• Collaborate with the marketing, creative, production, technology, and account management teams to create a strategy for and execute the launch of the 3.0 version of CALYP at SXSW 2012
• Create custom presentations, develop case studies, and prepare sales collateral for all client meetings and CALYP.com
• Prospect and build the sales pipeline while developing strong personal relationships with clients
• Develop and manage demand generation marketing strategy resulting in 90 new prospect meetings in six weeks
• Pitch CALYP digital, mobile, and social media advertising offerings to Fortune 1000 companies and Interactive Agencies
• Serve as an industry thought leader in social media, digital, and mobile advertising

Washington D.C. Metro Area

• Collaborated with the advertising sales teams of WebMD the Magazine (the #2 women’s health title in the country) and JCK Magazine to secure advertising contracts and develop new advertising opportunities
• Created custom presentations and creative briefs to integrate with WebMD.com’s multi-million dollar sales pitches to national advertisers
• Brainstormed custom solutions, designed mock ups, wrote detailed briefs, and provided pricing solutions for every integrated sales pitch for WebMD the Magazine and WebMD.com
• Wrote and designed media kits, category sales presentations, monthly sell sheets, and custom advertising proposals
• Executed custom advertising programs by managing and directing work flow through internal art, editorial, and legal departments while communicating with clients and advertising agencies to create successful partnerships

Washington D.C. Metro Area

• Developed and designed all marketing materials, corporate proposals, case studies, PowerPoint presentations, and advertisements to assist in new business development
• Edited and approved all written materials such as presentations, strategic plans, memos, emails, and service proposals
• Planned annual Nonprofit CFO of the Year Award Luncheon and quarterly luncheon series targeting C-level executives
• Created marketing plan and managed marketing efforts for Rock Creek Property Group

Dallas/Fort Worth Area

• Managed marketing and branding strategy for D Magazine, D CEO, D Home, D Weddings, D Beauty, and D Special Interest Publications
• Developed and executed strategic partnerships to increase revenue and support the brand’s marketing objectives
• Supported sales team by prospecting potential sponsors, developing customized, creative proposals, and consulting with new and existing clients on marketing initiatives
• Served as liaison to non-profit organizations seeking event sponsorships
• Managed more than 25 events from event vision and execution to sponsorship sales
• Worked with Creative Services team to develop promotional materials including print and online advertisements, media kits, special sections postcards and promo pieces, and custom proposals

Dallas/Fort Worth Area

• Supported the Marketing Manager with daily responsibilities
• Created all promotional materials for sales team from developing the concept to writing copy and overseeing production
• Assisted in planning and executing more 20 events for two publications
• Researched and executed new, strategic avenues for targeted distribution
• Managed sweepstakes initiatives including online extensions and print advertisements

Austin, Texas Area

• Supported a team of eight with daily responsibilities and other administrative duties
• Managed the marketing internship program including hiring applicants as well as overseeing the daily tasks and activities of three interns each semester
• Assisted in writing and fulfilling sponsorship agreements, scheduling monthly ads, and developing promotional contests
• Coordinated fulfillment of merchandising benefits such as subscriber list rentals, reader response programs, and online listings for advertisers
• Designed circulation materials, sweepstakes advertisements, program ads, and other promotional materials as needed
• Maintained the Events Calendar on texasmonthly.com by writing copy and posting information to the website