Brooke Nally Email & Phone Number

Boston, Massachusetts, Us

‣ Lead Reactivation Marketing Program with record-breaking YoY growth and ROI‣ Establish KPIs and have consistently exceeded targets‣ Oversee budgets, dynamically adjusting initiatives to achieve YoY growth goals‣ Lead cross-functional team in executing strategic promotions across email, paid ads, direct mail, and SMS‣ Present monthly performance updates to Executive Leadership Team, offering insights and recommendations‣ Utilize Tableau for visually compelling reports analyzing campaign performance metrics‣ Navigate and adapt to dynamic market conditions to meet evolving customer needs and industry demands‣ Conduct market research and competitor analysis for data-driven decision-making‣ Collaborate to optimize customer journey

Boston, Massachusetts, Us

Boston, Massachusetts, Us

Boston, Massachusetts, Us

• Strategically advises on email campaign implementation• Builds emails, sets up campaigns, QA and deploys emails in marketing automation tool Marketo• Provides analysis on KPI’s for future optimizations• Publish and maintain content on JHI digital properties using content management systems or HTML/CSS, including videos• Social media content development: contributes to content calendar creation, ensures content is created to align with strategic initiatives in a timely manner, builds all data tracking links• Schedules and posts content using social media management platform Sprinklr• Uploads content for advisor and employee distribution• Provides social media reporting across all channels• Provide support for paid social campaigns by participating in kick-off meetings, providing insight for future campaigns and publishing ads• Provides support for employee program by assisting in the creation of training materials and executing training sessions• Coordinates invoices for yearly budget• Provides SEO keyword research as needed

Boston, Ma, Us

• Serve as administrative coordinator for 30-plus person marketing/business development department in a 500-plus attorney law firm • Develop daily content for all social media platforms• Working with the CMO, organize the firm’s charitable giving and event sponsorships including generating sponsorship ads, handling check, managing budget• Responsible for the update and distribution of daily, weekly and monthly internal communication initiatives (firm-related informative emails, monthly event calendar, media mentions, article postings)• Creation and design of sponsorship and charitable advertisements• Design and execute various print projects for internal and external events (create posters, program books, invitations)• Assist in event management, HTML email campaigns, CRM mailings (alerts, advisories, newsletters)• Responsible for scheduling photography sessions and updating attorney bio photos• Write and edit attorney bios• Serve as primary point of contact overseeing firm’s promotional products across 8 offices including inventory management and budgeting• Draft press releases as needed to support communications team

Master Of Business Administration - Mba

Bachelor'S Degree, Marketing