Brooke Phillips

Brooke Phillips Email and Phone Number

VP Growth Marketing, Audience Relationships @ People Inc.
Des Moines, IA, US
Brooke Phillips's Location
Des Moines, Iowa, United States, United States
Brooke Phillips's Contact Details

Brooke Phillips personal email

n/a
About Brooke Phillips

Experienced Vice President of Growth with a demonstrated history of working in the digital marketing industry. Skilled in Strategy, Marketing, Email Marketing, Data Analysis, and Customer Retention.

Brooke Phillips's Current Company Details
People Inc.

People Inc.

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VP Growth Marketing, Audience Relationships
Des Moines, IA, US
Website:
people.inc
Employees:
888
Brooke Phillips Work Experience Details
  • People Inc.
    Vp Growth Marketing, Audience Relationships
    People Inc.
    Des Moines, Ia, Us
    View
  • Dotdash Meredith
    Vp Of Growth, Audience Relationships
    Dotdash Meredith Mar 2023 - Present
    New York, Us
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  • Dotdash Meredith
    Sr. Director Of Digital Growth - Audience Conversion & Retention At Dotdash Meredith
    Dotdash Meredith Jan 2021 - Mar 2023
    New York, Us
    I lead a team of growth marketing experts focused on high impact initiatives in the areas of audience acquisition, conversion, activation and retention. I work with a variety of teams including brand General Managers, product leaders, editorial, engineers, and data experts to envision, plan, test, scale and optimize initiatives designed to increase brand engagement and achieve revenue goals across the entire Dotdash Meredith Digital organization. Our primary retention drivers include email and notifications.
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  • Meredith Corporation
    Director Of Digital Growth - Audience Retention
    Meredith Corporation Apr 2018 - Jan 2021
    Des Moines, Ia, Us
    I manage the centralized Meredith Digital email and notification teams that are focused on driving user engagement and subscriber life time value all while balancing audience attrition. I manage over 30 highly skilled writers, producers, and data driven strategist that are responsible for delivering billions of messages and notifications for some of the top publishing brands: Allrecipes, Martha Stewart, People, Entertainment Weekly, Real Simple, Parents, InStyle, Shape, Health, EatingWell, MyRecipes, Travel & Leisure, Food & Wine, Southern Living, etc.
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  • Meredith Corporation
    Director Of Digital Growth Marketing For Better Homes And Gardens & Martha Stewart
    Meredith Corporation Jul 2017 - Apr 2018
    Des Moines, Ia, Us
    Responsible for creating and driving high-impact growth initiatives. Manage growth team consisting of 15 individuals focused on audience acquisition and retention. The teams key areas of focus consist of SEO, email, social, and audience conversion. • Work closely with stakeholders representing the business, product, edit, and analytical experts to envision, plan, test, scale and optimize initiatives designed to increase brand engagement and revenue• Create well-reasoned growth hypotheses and conceive, execute and manage experiments to test those hypotheses• Effectively use data and analytics to evolve and inform the direction of growth initiatives• Develop a detailed understanding of our brands and their unique audience personas and develop strategies to effectively engage and grow them
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  • Meredith Corporation
    Associate Director Of Email Product
    Meredith Corporation Mar 2017 - May 2017
    Des Moines, Ia, Us
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  • Meredith Corporation
    Sr. Audience Engagement Manager - Email
    Meredith Corporation May 2012 - 2016
    Des Moines, Ia, Us
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  • Microsoft
    Technical Writer
    Microsoft Jul 2010 - Nov 2010
    Redmond, Washington, Us
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  • Meredith Corporation
    E-Commerce Marketing Manager
    Meredith Corporation Jan 2007 - May 2010
    Des Moines, Ia, Us
    View

Brooke Phillips Skills

Email Marketing Social Media New Media E Commerce Digital Marketing Marketing Digital Media Digital Strategy Photography Social Media Marketing Marketing Communications Content Strategy Online Advertising Blogging Integrated Marketing Social Networking Copywriting Advertising Data Analysis

Brooke Phillips Education Details

  • University Of Iowa
    University Of Iowa

Frequently Asked Questions about Brooke Phillips

What company does Brooke Phillips work for?

Brooke Phillips works for People Inc.

What is Brooke Phillips's role at the current company?

Brooke Phillips's current role is VP Growth Marketing, Audience Relationships.

What is Brooke Phillips's email address?

Brooke Phillips's email address is br****@****ith.com

What is Brooke Phillips's direct phone number?

Brooke Phillips's direct phone number is +151528*****

What schools did Brooke Phillips attend?

Brooke Phillips attended University Of Iowa.

What skills is Brooke Phillips known for?

Brooke Phillips has skills like Email Marketing, Social Media, New Media, E Commerce, Digital Marketing, Marketing, Digital Media, Digital Strategy, Photography, Social Media Marketing, Marketing Communications, Content Strategy.

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