Responsible for driving the operations, execution and innovation of the multi-million dollar Google Play CRM and LRM team.

Led the teams responsible for all Business Intelligence/Analytics, Product Strategy & CRM at textPlus.

One of four executives involved in the sale of Buffalo to Caesars. Served as VP of Product, directing and guiding the roadmap prior to and after the sale. Conceptualized and drove new product features, such as second chance shadow card which helped increase credits sunk in the economy while providing a more positive player experience.Responsible for the coordination and delivery of all games, platforms and game operation. Prior to taking over project management, the team's delivery was inconsistent and unpredictable. Worked to re-organize the team to successfully deliver weekly and bi-weekly releases of live games for over two years. Established processes for roadmap prioritization as well as setting and tracking quarterly goals and objectives.Reformed the player agent team (customer service department), delivering a self help portal for players that reduced the number of tickets by up to 80 percent. Established a VIP management structure for high value players that increased player retention and satisfaction. Reduced average response time to 48 hours across all issues, 24 hours for transactional issues. See case study here: http://www.parature.com/buffalo-studios-success/Managed the build out and move of over 70+ staff members to a new office space. Identified vendors, worked team members on the design and completed the full move under budget.

Responsible for all phases of the EA.com redesign that began in Sept 2008. Two years later, EA.com:• Generated 25 to 30 percent of all monthly revenue for the EA Store.• Traffic from search engines increased by 3,775 percent, accounting for 40 percent of all visits.• Total monthly unique visitors increased by 200 percent.Product manager for the EA.com content management system, which was used by over 100 people to manage content for their EA.com sub domains and the localized versions of EA.com. • The system minimized duplicated effort by allowing users to quickly share content.• Automations resized images, transformed videos and automatically uploaded large files to the content delivery network, allowing content managers to focus on content creation instead of asset manipulation. In 2010, developed a framework to reduce the cost of title site development by 50 percent. Title site launches using the framework included:• SSX (http://www.ea.com/ssx)• Alice: Madness Returns (http://www.ea.com/alice) • Tiger Woods 12 (http://www.ea.com/tiger-woods-12) • Sims Medieval (http://www.ea.com/the-sims-medieval)

Product manager for central mobile technologies that allowed the games to connect to shared EA services.Served as server side producer for Tetris Multiplayer, Pictionary Mobile and BoomBlox Connect. Produced several mobile games, including MySims Mobile and Godfather.

Produced the first real-time, head to head multiplayer game (Bejeweled Multiplayer), which received the first perfect game score (10 out of 10) from IGN Wireless.Product manager for JAMDAT’s real-time multiplayer platform for mobile games, enabling and designing features such as player rankings, chat, lobby management and player matching.