Brooke Eastin Email & Phone Number

Milwaukee, Wisconsin, United States

Waukesha, Wisconsin, United States

Milwaukee, Wisconsin, United States

De Pere, Wisconsin, United States

Greater Milwaukee Area

Greater Milwaukee Area

Milwaukee, Wisconsin

Creator of artian browbands and wearable art for equine enthusiasts. Please visit OkoKonia.com and find us on Facebook & Twitter.

Greater Milwaukee Area

• Coordinated services for events, such as accommodation and transportation for participants, facilities, catering, signage, displays, special needs requirements, AV and printing• Negotiated contracts with service providers, hotels and convention centers• Traveled 10% to execute onsite event management• Created and oversaw event budgets• Launched web-based CRM to facilitate lead management and sales• Implemented and created marketing materials to gain market traction

Oconomowoc Wi

Managed six office staff employees in a bustling veterinary clinic (Five Admins and One A/R)• Reorganized and streamlined job duties to maximize efficiency Wrote Standard Operating Procedures for all roles in the front office• Handled the hiring process including, writing/posting job descriptions, scheduling andconducting interviews, negotiating rate of pay and writing job offers• Evaluated employees' job performance to both encourage good work and recommendimprovement areas• Designed, implemented and evaluated staff training & development programs• Wrote monthly schedule to ensure the office was properly staffed• Provided employees with guidance in handling difficult or complex problems and inresolving escalated customer complaints or disputes• Launched & lead the opening of the clinic’s online pharmacy adding a new revenue stream andreducing the daily outgoing shipping significantly saving time and money• Worked along side the Marketing Director to execute events and marketing campaigns• Monthly Customer Newsletter, Creation of Client Facing Educational & Entertainment Videos, Organization of Photo Shoots• Maintained records pertaining to inventory, personnel, orders, supplies and machine maintenance• Oversaw renovation of the front office to enhance the look & feel and improve workflow

Brookfield, Wi

Independently manage all aspects of 15 – 20 North American trade shows yearly:• Research, Recommendation and Budgeting• Create, Implement and Manage Pre/Post-Event Marketing Strategies Including Social Media• Logistical Event Planning with Outside Vendors• Staffing and Staff Management During the Events/Trade Shows• On-Site Event Management• Tracked key metrics to ascertain the effectiveness of events and marketing campaigns; reviseplans as necessary to increase sales leads and brand awareness• Wrote and designed monthly employee newsletter, print ads, web concepts and various PR

Milwaukee, Wi

Create, maintain, continuously improve and spread the gospel of the H-D Rider ServicesExperiential Marketing Portfolio:Rider’s Edge®, Harley-Davidson Authorized Rentals, JUMPSTART®, Garage Party®• Creative and collaborative member of Customer Experience North America Division of H-D,focusing on specific sales metrics in North America• Member of multiple sub-committees to plan and execute national and local events

• Developed Social Media campaigns including Facebook, Twitter, E-blasts, YouTube and Visa Blog• Maintained and improved the Visa Lighting website• Designed print marketing materials using the Adobe Design Suite and other tools• Created video marketing pieces using iMovie and Windows Movie Maker• Worked on a new proprietary e-commerce-software development team• Directed product photo shoots for catalogs, created & implement a marketing plan for each newproduct line, used social media and traditional marketing as advertising vehicles• Researched possible sales leads & created strategic marketing pieces to increase revenue• Handled all aspects of event planning and management for clients & customers

Milwaukee Wi

E-Sales Manager – September 2008 –April 2009• Oversaw a team of ten E-Sales employees• Wrote and implemented a strategic business plan that aimed to push the department to grow from 1.4million in 2008 to 2 million in 2009• Analyze and comprehend departmental financial statements to identify improvement areas• Created and executed marketing campaigns to drive traffic to the three House of Harley-Davidsononline shopping cartsHarley-Davidson 105th Anniversary Project Manager – August 2007- September 2008• Reunion Bash, (our 105th event) was a full-immersion marketing experience• Wrote radio spots and bought flights• Bought digital outdoor media. Worked with freelancers on the design• Designed & maintained the Reunion Bash website including doing front-end HTML coding• Researched and bought print media. Designed and submitted art to the publications we chose• Prior to the event, wrote press releases that were sent to all the major industry publications• During the event, hired an outside PR firm to keep the momentum of media attention• Acted as on-air spokes person during the Women’s Day celebration• Worked with Greenfield city officials to gain permits to hold the event• Bid-out and bought the infrastructure needed for the six-day event while keeping with in budget• Created marketing materials targeting vendors. Used strong sales skills to sell over 250K in vendorbooth spaces• Worked with sponsors including, Shell, Jack Daniels, Miller Brands, Pizza Hut and John Deereraising over 150K in sponsorshipsE-Sales Professional– June 2007 – August 2007• Started building the E-Sales department from the ground up

Ctsm - Certification, Trade Show Management & Marketing

CTSM (Certified Trade Show Marketer) is the only university-affiliated professional certification program in the exhibit marketing.

Bachelor'S Degree, Business And Communication

Alverno graduates are easy to recognize in the real world. They live their Alverno experience every day, and you will too..