Brooke Pfarr Email & Phone Number

Arden Hills, Minnesota

Greater Minneapolis-St. Paul Area

Assessed potential new market for Ecolab within food & beverage. Deliverables included a detailed market sizing, value proposition development and a go-to-market strategy.

Responsible for building the strength of legacy brands through buy rate levers. Set strategy and execution plans for $40M+ of price promotions spending in U.S Retail, including brands such as Pillsbury, Progresso, Totino’s and Old El Paso. Delivered 2 billion impressions through content strategy and integration of 30+ brands into digital platforms (Bettycrocker.com, Pillsbury.com and Tablespoon.com). Managed on-site agency resources by providing priorities, projects and ongoing mentoring.

Led high-caliber cross-functional team responsible for removal of artificial flavors and colors from the General Mills cereal portfolio. Efforts stemmed 5+ years of category declines and earned the top company award for recognition of distinguished performance. Developed execution strategies for high visibility packaging initiatives, including GMO labeling and nutrition label reform. Partnered with supply chain, finance and senior leadership to meet strict government-mandated timelines while reducing write-off and executional risks. Also managed portfolio packaging redesign efforts and oversaw agency relationships. Directed creative development and execution of in-store campaigns, including sampling, point-of-sale materials, digital assets and price promotions. Identified need and instituted training for all new Marketing Associate hires; partnered with HR to build curriculum and facilitate sessions. Active mentor for peers within marketing.

Analyzed Nielson and internal data to identify recommendations for customer and brand-specific growth. Managed $40M+ budget and identified efficiencies across business unit. Executed integrated marketing plans, including Chex Party Mix, to capture seasonal volume.

Minneapolis, Mn

Rotated roles within corporate marketing as part of the Leadership Development Program. Participated in leadership training including public speaking, team building and personal development sessions. Had exposure presenting to all members of the senior leadership team. Consulted with financial advisors nationwide to refine brand and client acquisition strategies. Developed turn-key video program and oversaw process from script creation to final editing. Conducted ongoing reviews of advisor-created materials to ensure consistency of master brand.Guided strategy and user requirements for enterprise-wide technology build focused on optimizing email communications. Drove $5M+ savings through management of client-facing initiative to sign up for electronic delivery of documents.Created communications plans and built tracking processes to identify messaging effectiveness.

Master Of Business Administration - Mba

Bachelor Of Science, Business; Marketing