Brooke Pitts Email & Phone Number

San Francisco, California, US

Lead the transformation of B2B integrated marketing strategy, design and deployment to support CIB business growth with innovative, breakthrough creative, channel plans and unique solutions that address client's complex investment challenges and need for better long-term outcomes.· Managed development of new Integrated Marketing campaign platforms for.

Charlotte, NC, US

• Led agency client engagements across marketing strategy & planning, digital media, content, CRM and partnership development initiatives. Held responsibility for driving agency business development, including prospect.
• Provided strategic planning, segment/competitor analysis, and multi-channel marketing campaign support to agency clients, including Norton, Ally Bank, TIAA, Synchrony, Driven Brands (Meineke, Maaco, 1-800 Radiator).
• Developed and optimized digital marketing programs (e.g., programmatic, mobile, social, video, SEM, email, and digital out-of-home) that deliver more timely, targeted reach, stronger engagement, and measurable lift in.
• Evaluated, managed and activated Mobile, Social, Search, networks / platforms; Secured and managed agency's relationships with strategic MarTech platforms / partners, including Programmatic (DSPs), data management.
• Led development of Norton Brand Partnerships strategy and process for evaluating and executing marketing partnerships
• Developed 30 partner marketing programs across industries (e.g., retail, travel, CPG, insurance, gaming, QSR), exceeding goals for media value and acquisition of high value customers; Grew client relationship by 220%.

• Provided consulting services to help client companies develop, execute and optimize their marketing strategy. Provided project-based services to help prioritize business and revenue growth opportunities with executable.
• Developed road map to enable client companies to maximize growth via new products / services, channels, and high value target segments
• Evaluated customer segments and established tailored value propositions and marketing programs to differentiate client's product offerings and core competencies
• Developed strategic B2B partnerships to source relevant assets (e.g., content, software, etc.) that would extend clients' capabilities, value proposition, differentiation, and brand reach -- at low cost within a.
• Established marketing communication strategies and viable pathways for growth via acquisition, engagement, and retention programs
• Performed rigorous financial analysis to project and measure economic value-add of proposed strategies

Charlotte, NC, US

• Led marketing strategy, content development and channel management for the banking centers digital video communications network to generate measurable performance lift for key metrics, including customer consideration.
• Drove innovation & efficiency by activating digital network capabilities (e.g., dynamic delivery of rates, localized special offers) that enhanced the bank’s ability to deliver timely, relevant, targeted messages to.

Charlotte, NC, US

Managed Enterprise Marketing Innovation team and budget dedicated to address evolving trends in consumer behavior, emerging media, and new technology by activating new digital media channels (e.g., addressable digital, mobile, social, and video).

Charlotte, NC, US

Identified, developed, and negotiated marketing alliance partnerships with complementary leading brands (e.g., Lowes, Verizon) to support BofA product/marketing team objectives (e.g., Mortgage, Deposits, Credit Card, Brokerage) by expanding target audience reach and driving incremental customer acquisition, retention, and relationship deepening without.

• Developed & managed key account relationships with cable systems (e.g., Comcast, Cox) to drive successful launch and consumer adoption of the @Home broadband Internet service.
• Designed marketing strategy and programs to maximize profitability by driving subscriber acquisition, retention, and brand awareness within assigned cable markets. Additional marketing activities included management.

Memphis, TN, US

• Led B2B marketing strategy, campaign development, digital customer experience, and cross-functional program team to design, execute, and optimize the FedEx Global Developer Program. These B2B marketing communications.
• Managed strategic marketing initiative (and agency relationships with Rapp Collins, Digitas, etc.) to redesign the FedEx Global Developer program Web site, which optimizes relationships with software developers and.
• Conducted usability research, allowing FedEx to effectively position integration products to meet developers’ shipping/tracking integration needs and thereby realize incremental shipping revenue
• Developed marketing communications program ($1-2MM budget) to promote FedEx integration products. Initial campaign, including targeted email, banner ads, and direct mail, generated a 300% increase in ShipAPI downloads.
• Utilized partner relationships with software vendors to add FedEx functionality to key business applications.

Mba, Marketing Concentration

B.A., Political Science