Brooke Pitts Email & Phone Number

San Francisco, California, Us

Lead the transformation of B2B integrated marketing strategy, design and deployment to support CIB business growth with innovative, breakthrough creative, channel plans and unique solutions that address client's complex investment challenges and need for better long-term outcomes.· Managed development of new Integrated Marketing campaign platforms for Asset Management & Investment Institute, designed to be flexible & scalable to support multiple phases / evolutions over 12-24 months. Consulted business leadership to validate clients insights and proof points to inform ad creation, channel strategy, and optimization with enhanced targeting, client engagement, and digital experiences.· Manage Direct and Paid Digital (e.g., social, publisher, search) marketing activities within integrated, multi-channel campaigns, including testing new strategies, tactics and messages to deliver highly targeted messages & relevance. Consistently achieve benchmarks for engagement & click rates/costs.· Partner with marketing measurement to build new engagement models, focused on primary KPIs and metrics to drive tangible performance; Cultivate consistent dialogue around impacts and transformation opportunities; Collaborate with LOB/COE partners to analyze and optimize marketing ROI.

Charlotte, Nc, Us

Led agency client engagements across marketing strategy & planning, digital media, content, CRM and partnership development initiatives. Held responsibility for driving agency business development, including prospect prioritization, outreach, lead nurturing, and tailored presentation of relevant agency capabilities, experience, and marketing outcomes aligned to prospective clients' needs.• Provided strategic planning, segment/competitor analysis, and multi-channel marketing campaign support to agency clients, including Norton, Ally Bank, TIAA, Synchrony, Driven Brands (Meineke, Maaco, 1-800 Radiator), Sonic Automotive, and B2B clients (e.g., MHI, Rocket Fuel).• Developed and optimized digital marketing programs (e.g., programmatic, mobile, social, video, SEM, email, and digital out-of-home) that deliver more timely, targeted reach, stronger engagement, and measurable lift in marketing ROI• Evaluated, managed and activated Mobile, Social, Search, networks / platforms; Secured and managed agency's relationships with strategic MarTech platforms / partners, including Programmatic (DSPs), data management (DMPs, 3rd Party Data Vendors), Marketing Automation, and Social Listening / Campaign Management platforms• Led development of Norton Brand Partnerships strategy and process for evaluating and executing marketing partnerships• Developed 30 partner marketing programs across industries (e.g., retail, travel, CPG, insurance, gaming, QSR), exceeding goals for media value and acquisition of high value customers; Grew client relationship by 220% and expanded scope to CRM, Mobile & Sales Support

Provided consulting services to help client companies develop, execute and optimize their marketing strategy. Provided project-based services to help prioritize business and revenue growth opportunities with executable strategies (e.g., Muzak, Greystone Bank, ad agencies). Advisory services provided included:• Developed road map to enable client companies to maximize growth via new products / services, channels, and high value target segments• Evaluated customer segments and established tailored value propositions and marketing programs to differentiate client's product offerings and core competencies• Developed strategic B2B partnerships to source relevant assets (e.g., content, software, etc.) that would extend clients' capabilities, value proposition, differentiation, and brand reach -- at low cost within a scalable framework for key B2B verticals (health care, banks, CSR, etc.)• Established marketing communication strategies and viable pathways for growth via acquisition, engagement, and retention programs• Performed rigorous financial analysis to project and measure economic value-add of proposed strategies

Charlotte, Nc, Us

Led marketing strategy, content development and channel management for the banking centers digital video communications network to generate measurable performance lift for key metrics, including customer consideration, engagement, lead generation, relationship deepening, and service adoption / migration.• Drove innovation & efficiency by activating digital network capabilities (e.g., dynamic delivery of rates, localized special offers) that enhanced the bank’s ability to deliver timely, relevant, targeted messages to consumers in the retail environment.

Charlotte, Nc, Us

Managed Enterprise Marketing Innovation team and budget dedicated to address evolving trends in consumer behavior, emerging media, and new technology by activating new digital media channels (e.g., addressable digital, mobile, social, and video).

Charlotte, Nc, Us

Identified, developed, and negotiated marketing alliance partnerships with complementary leading brands (e.g., Lowes, Verizon) to support BofA product/marketing team objectives (e.g., Mortgage, Deposits, Credit Card, Brokerage) by expanding target audience reach and driving incremental customer acquisition, retention, and relationship deepening without increasing marketing spend.

Developed & managed key account relationships with cable systems (e.g., Comcast, Cox) to drive successful launch and consumer adoption of the @Home broadband Internet service.• Designed marketing strategy and programs to maximize profitability by driving subscriber acquisition, retention, and brand awareness within assigned cable markets. Additional marketing activities included management of: o Comprehensive regional marketing programs, including direct mail, email campaigns, media advertising, bill stuffers, infomercials, and referral programs.o Negotiation for 3rd party funding from vendors to support marketing & co-op budgetso New market launches and trained cable personnel to educate customers & effectively sell broadband serviceo Rollout of @Home product within retail channel (e.g., Radio Shack, Circuit City) in key markets.

Memphis, Tn, Us

Led B2B marketing strategy, campaign development, digital customer experience, and cross-functional program team to design, execute, and optimize the FedEx Global Developer Program. These B2B marketing communications campaigns offered developers turnkey API tools and educational content to integrate FedEx functionality into business systems• Managed strategic marketing initiative (and agency relationships with Rapp Collins, Digitas, etc.) to redesign the FedEx Global Developer program Web site, which optimizes relationships with software developers and encourages the use of FedEx shipping/tracking code in business applications• Conducted usability research, allowing FedEx to effectively position integration products to meet developers’ shipping/tracking integration needs and thereby realize incremental shipping revenue• Developed marketing communications program ($1-2MM budget) to promote FedEx integration products. Initial campaign, including targeted email, banner ads, and direct mail, generated a 300% increase in ShipAPI downloads and daily incremental shipping revenue• Utilized partner relationships with software vendors to add FedEx functionality to key business applications.

Mba, Marketing Concentration

B.A., Political Science