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@cars.com
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2 phones found area 312 and 212
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Brooke Skinner Ricketts is listed as C-Level Executive | Multi-Billion-Dollar Revenue Generator | Innovator & Enterprise Growth Catalyst | Global Marketing SME | Board Leader | DEI Champion | Executive Unicorn – Transforming Possibility into Performance at Beyond Barriers, based in Greater Chicago Area, United States, United States. AeroLeads shows a work email signal at cars.com, phone signal with area code 312, 212, and a matched LinkedIn profile for Brooke Skinner Ricketts.
Brooke Skinner Ricketts previously worked as President and Co-Founder at Beyond Barriers and Director Board of Directors at Whole & Free Foods, Llc - Every Body Eat®. Brooke Skinner Ricketts holds Ba, Politics Law & Society; Art History from Bard College.
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SENIOR EXECUTIVE & GROWTH CATALYST – Transforming possibility into performance for some of the largest brands worldwide: Auto (Cars.com, BMW, Ford, GM), CPG (P&G, SC Johnson), FinTech (Avant), Media (Twitter), Retail (eBay, Sprint, Taco Bell, Walmart). Over the past two decades, I have led organizations in 150+-country brand development, 10-figure P&L management, NextGen innovation, D.R.E.A.M. building (Data Rules Everything Around Me), and strategic excellence to vault seed-level and Fortune 200 companies. My efforts have enabled dozens of entities to navigate complex challenges, develop deeper relationships with our most important asset – our people, and achieve immediate and enduring growth. 𝗖𝗮𝗿𝗲𝗲𝗿 𝗛𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁𝘀:➛ 𝗖-𝗦𝘂𝗶𝘁𝗲 𝗖𝗵𝗮𝗻𝗴𝗲 𝗔𝗴𝗲𝗻𝘁. Spearheaded successful spinoff, IPO, turnaround (reversing 3-year decline), and record-breaking growth of Cars.com (double-digit growth 25 consecutive months). Instrumental in #1 ranking in organic traffic and $3B in cumulative revenue generation, with minimal advertising spend. ➛ 𝗙𝗼𝗿𝘁𝘂𝗻𝗲 𝟮𝟬𝟬 𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗶𝗮𝗹 𝗖𝗮𝘁𝗮𝗹𝘆𝘀𝘁. Piloted transformative initiatives for some of the largest brands in the world, including all SC Johnson megabrands. Achieved market-leading outcomes across verticals (auto, CPG, fintech, retail, QSR) in 6 continents ➛ 𝗗𝗘&𝗜 𝗖𝗵𝗮𝗺𝗽𝗶𝗼𝗻. Founded She100 to empower the LGBTQ+ community; onboarded diverse board at Cars.com, and sponsored 200+ FTEs in Black Excellence United. ➛ 𝗔𝘄𝗮𝗿𝗱-𝗪𝗶𝗻𝗻𝗶𝗻𝗴 𝗘𝘅𝗲𝗰𝘂𝘁𝗶𝘃𝗲. Forbes Magazine – 2019 CMO Next | Crain’s Chicago Business – 2018 Notable LGBTQ Executive | #Tech50 2016 | 40 Under 40. ➛ 𝗧𝗵𝗼𝘂𝗴𝗵𝘁 𝗟𝗲𝗮𝗱𝗲𝗿. Featured as a speaker at Google, Facebook, and Northwestern University. Published in the Wall Street Journal and Forbes. Selected by U.S. Executive Branch as a White House Fellow (Technology). 𝗠𝘆 𝗩𝗶𝘀𝗶𝗼𝗻 is to attract, develop, and champion diverse dream teams, moving people and business forward. Take bets on leading-edge tech, inventing new approaches, and tackling the seemingly unsolvable. Let’s challenge what should be in favor of what could be. I’m excited to inspire and impact companies and consumers as much as they inspire and impact me. 𝗣𝗿𝗶𝘀𝗺𝘀 𝗺𝗮𝗸𝗲 𝗿𝗮𝗶𝗻𝗯𝗼𝘄𝘀: 𝗹𝗲𝘁’𝘀 𝗰𝗼𝗻𝗻𝗲𝗰𝘁. 📧 brooke[at]brookericketts.com
Listed skills include Social Marketing, Strategic Brand Positioning, Radian6, Search Advertising, and 46 others.
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New York, NY, US
Co-Founder and President of early stage (future Unicorn) HR Tech company. Beyond Barriers is the world’s only career fitness platform designed to transform professional women+ into future ready leaders. Our data-driven, science-backed approach helps companies unlock potential at scale to improve performance, increase retention and diversity, and promote.
Chicago, Illinois, US
In December 2019, I was promoted to the newly created post of Chief Experience Officer (CXO) of $900MM, publicly traded, digital automotive marketplace Cars.com. In this transformational role—as head of the product, design, and marketing arm—I reimagined, repositioned, and revitalized our 20-year-old legacy business. Our vision was to build a world-class.
Chicago, Illinois, US
Leading up to Cars.com’s IPO in early 2017, I joined the company as Chief Marketing Officer to help it become the trusted platform of choice for automotive consumers and advertisers. As CMO, I oversaw every component of the marketing operation, to include B2C/B2B brand, media, acquisition, growth, analytics (site, customer, product), SEO, event marketing.
Chicago, IL, US
In 2016, I was tapped to shape the brand of premier fintech platform Avant, which was named to Forbes America's Most Promising Companies list and Forbes’ list of Next Billion-Dollar Startups, and recognized as Chicago’s fastest-growing start-up since Groupon. Working closely with Avant’s senior leadership team, I helped transform the company from a.
San Francisco, CA, US
After over a decade on the agency side, I was granted the opportunity to operate at the intersection of digital innovation, creative, and culture, in-house at Twitter as its Head of Brand Strategy. I joined Twitter immediately after its IPO, and was committed to driving its growth, while enabling some of the world’s leading brands to boost their businesses.
Boston, Massachusetts, US
In 2011, I was recruited as SVP, Head of Brand Strategy, of Digitas Chicago. Much of my role was focused on winning significant new business, which we did so well, we opened new office in San Francisco. Digitas is a full-service marketing agency with 3,500+ employees across 18 countries and 32 offices, which also has an extended network via Publicis Media.
New York, New York, US
I was promoted to lead the global strategy for SC Johnson, the highest-grossing and largest client of DraftFCB—an award-winning international agency with 120 offices in more than 80 countries. As SVP, I charted SC Johnson’s brand and creative roadmap in markets around the world, from architecting a new customer-centric planning process that informed its.
New York, New York, US
As VP, I held a key leadership position within DraftFCB and strategically influenced virtually every touchpoint of the creative lifecycle for SC Johnson in North America. I worked with SCJ senior leadership to keep a finger on the pulse of their immediate and long-term objectives, create campaigns that accelerated the achievement of those goals, and.
New York, New York, US
Upon Draft, Inc., and Foot, Cone & Belding’s merger into Draft FCB in 2006, I was promoted to its Director of Strategic Planning, Air Care. I helmed our team’s planning efforts for SC Johnson’s $1B air care portfolio, including Glade and Oust. My work included leading the design and delivery of nationwide consumer research, which informed category growth.
San Francisco, CA, US
In 2004, I was recruited to serve as a Strategic Planner at FCB (Foot, Cone & Belding). I partnered with our diverse creative teams to create an integrated marketing playbook for SC Johnson’s multi-million-dollar pest control brands, including Raid, Off!, Autan, and Baygon. Employing advanced segmentation data, and creative firepower, I played a vital role.
Quick answers generated from the profile data available on this page.
Brooke Skinner Ricketts works for Beyond Barriers.
Brooke Skinner Ricketts is listed as C-Level Executive | Multi-Billion-Dollar Revenue Generator | Innovator & Enterprise Growth Catalyst | Global Marketing SME | Board Leader | DEI Champion | Executive Unicorn – Transforming Possibility into Performance at Beyond Barriers.
AeroLeads has found 2 work email signals at @cars.com for Brooke Skinner Ricketts at Beyond Barriers.
AeroLeads has found 2 phone signal(s) with area code 312, 212 for Brooke Skinner Ricketts at Beyond Barriers.
Brooke Skinner Ricketts is based in Greater Chicago Area, United States, United States while working with Beyond Barriers.
Brooke Skinner Ricketts has worked for Beyond Barriers, Whole & Free Foods, Llc - Every Body Eat®, The Mather Group, Llc, Tamarind Hill Fund, and University Of Phoenix.
You can use AeroLeads to view verified contact signals for Brooke Skinner Ricketts at Beyond Barriers, including work email, phone, and LinkedIn data when available.
Brooke Skinner Ricketts holds Ba, Politics Law & Society; Art History from Bard College.
Brooke Skinner Ricketts is listed with skills including Social Marketing, Strategic Brand Positioning, Radian6, Search Advertising, Brand Equity, Ooh, Traditional Media, and User Experience.
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