Responsible for providing clients with a well-rounded planning and service experience. Serves as the lead point of contact for planning and execution of events, providing support, consultation, and high-level logistics planning. Executes the event plan against client’s budget.

Recruited to plan, manage, and lead ~10 annual events that average ~300 attendees, including client briefings and all stages of the event lifecycle. Execute marketing campaigns to expand brand awareness and increase ticket sales and sponsorships. Serve as onsite manager at events. Oversee all event collateral, ensure on-time delivery, and monitor budgetary requirements. - Produced and maintain a 30% - 40% repeat sponsorship rate by leveraging strong communication/interpersonal skills to nurture relationships with sponsors. -Triggered a consistent 10% - 30% increase in ticket sales 2 to 3 weeks before events, thereby optimizing profitability and meeting food and beverage minimums, by creating and implementing innovative drip email campaigns and telephone schedules.

Promoted to this bespoke role and charged with creating lead generation campaigns, including collaboration with sales to target new and current clients and increase client acquisition and retention. Partnered with marketing to build website content, manage events, and execute targeted marketing campaigns. Optimized future performance by handling and reporting campaign analytics. - Boosted sales leads 50% and “hot” pipeline leads 20% by creating and implementing separate nurturing/demand generation strategies for cold and warm/hot leads. - Grew attendance at 4 cocktail events by ~25 attendees per event (15% overall) by developing a 3-month-long segmented marketing campaign that targeted a niche, highly interested audience.

Recruited to enable growth and expansion by driving strategic execution of marketing plans designed to elevate company’s brand and generate awareness. Spearheaded division-wide improvements in internal and external communications. Planned and executed corporate meetings and events worldwide. Strengthened relationships across marketing teams as well as the corporation. Oversaw and distributed company’s quarterly employee newsletter. - Increased website traffic 15% by working closely with web developer, engineers, and marketing to craft a new site design and content, including an intuitive navigational panel, that attracted a more diverse audience and significantly improved user experience. - Accelerated leads (overall and inbound) 40% and improved the conversion rate of hot leads to 20% by introducing a multi-pronged demand generation strategy that tracked website click and open rates, then assigned leads to a drip campaign (cold) or added them to Salesforce and assigned them to a representative (hot/warm).

Responsible for assisting the organization in the development and implementation of its marketing, business development and public relations plans.

Lead Marketing Champion: • Ambassador of the Topgolf brand on and off site, assist in national and site specific marketing initiatives, work with team to hit sales goals for national campaigns, generate walk-in revenue by planning and executing events and promotions• Coordinate and execute major onsite events, most recently, full venue buyout New Year’s Eve 2017 • Schedule weekly social media efforts on Spredfast platform and monitor social media wall• Maintain the stock/version of all promotional items• Assist in managing key partnerships with local organizations and companies who can help with our word of mouth campaigns and build community relations (Charities, Networking groups, local businesses)• Monitor and manage social platforms including Facebook, Eventbrite, and Yelp• Track results of all activity and make recommendations for future activityOffice Administrator: Faxed and filled write ups and other associate confidential information, entered invoices into the system, and conducted money orders. On floor trainer: Teaching new associates about the Topgolf brand and how to interact with guests. Also providing feedback to the appropriate manager. Guest services department: handle transactions, check in guests, answer phone calls, monitor the wait list, and explain the idea of Topgolf.