Brooke Rohde Email & Phone Number

Boca Raton, Florida, US

New York, US

San Ramon, California, US

San Ramon, California, US

San Ramon, California, US

I owned all end-to-end marketing journeys for nurture programs in our B2B Saas business - from strategy to content to execution to analytics and reporting. I also led agile marketing projects as they're prioritized by the business, program managed across the team, supported vertical marketing efforts in Automotive and Healthcare, and serve as a liaison to.

Madison, WI, US

I utilized consumer research, customer surveys, call center metrics, and specific touch point data to identify gaps in our customer's current state experiences. I used these insights and design thinking tools to create alignment with various cross-functioning teams and make recommendations to implement a test and learn approach — with the intent to both to.

Madison, WI, US

I advocated for customers in various parts of the business - whether in new product development, creating new processes, or testing into new marketing acquisition channels. I did this through leading customer journey mapping workshops, utilizing design thinking tools, conducting consumer research, deploying customer surveys, call listening, and partnering.

Madison, WI, US

I focused on media optimization of our Direct-to-Consumer business, TruStage. I collaborated closely with analytics, legal/advertising compliance, and cross-channel partners to ensure the success of our Direct Response TV media program. I owned the creative strategy, media buying and planning, test and learn approach, forecasting, budgeting, and end to end.

Madison, WI, US

I was primarily responsible for the affiliate marketing program (partnered with over 3,800 credit unions). A few key projects included updating our messaging strategy and making a business case for upgrading the tool's outdated platform. I also supported the digital marketing program in mining paid search accounts, owning ad copy strategy, discovering new.

Karlsruhe, DE

I supported the North American Marketing Communications team with event planning, webinars, digital and print asset management, and sales support post-event through Saleforce. Responsible for all details in regards to planning and executing trade shows throughout the US, Canada, Mexico and Central America.

Madison, WI, US

I created five integrated marketing campaigns and strategy plans throughout my summer internship. I presented my findings and recommendations to cross-functioning teams in various roles of the company, including one presentation to the CEO and C-Suite. Each project was accomplished through consumer and user research, and included go-to-market strategy plan.

I constructed a three month blog on a Parade home being built from start to finish. The blog was submitted to a national committee for recognition in innovation, and was selected as a finalist for customer engagement. I also assisted in advertising for various events by writing press releases on multiple media channels, editing, updating and compiling.