Brooke Rohde Email & Phone Number

Boca Raton, Florida, Us

New York, Us

San Ramon, California, Us

San Ramon, California, Us

San Ramon, California, Us

I owned all end-to-end marketing journeys for nurture programs in our B2B Saas business - from strategy to content to execution to analytics and reporting. I also led agile marketing projects as they're prioritized by the business, program managed across the team, supported vertical marketing efforts in Automotive and Healthcare, and serve as a liaison to bridge the gap between marketing, sales, and customer success teams.

Madison, Wi, Us

I utilized consumer research, customer surveys, call center metrics, and specific touch point data to identify gaps in our customer's current state experiences. I used these insights and design thinking tools to create alignment with various cross-functioning teams and make recommendations to implement a test and learn approach — with the intent to both to increase bottom line revenue, while doing what's right for our customers and keeping their goals top of mind — all dependent on where they are in their customer journey life cycle.

Madison, Wi, Us

I advocated for customers in various parts of the business - whether in new product development, creating new processes, or testing into new marketing acquisition channels. I did this through leading customer journey mapping workshops, utilizing design thinking tools, conducting consumer research, deploying customer surveys, call listening, and partnering with data & analytics to read the impact on changes made to improve customer pain points.

Madison, Wi, Us

I focused on media optimization of our Direct-to-Consumer business, TruStage. I collaborated closely with analytics, legal/advertising compliance, and cross-channel partners to ensure the success of our Direct Response TV media program. I owned the creative strategy, media buying and planning, test and learn approach, forecasting, budgeting, and end to end program performance.

Madison, Wi, Us

I was primarily responsible for the affiliate marketing program (partnered with over 3,800 credit unions). A few key projects included updating our messaging strategy and making a business case for upgrading the tool's outdated platform. I also supported the digital marketing program in mining paid search accounts, owning ad copy strategy, discovering new keyword opportunities, managing social media accounts, forecasts, budgets and financials for upcoming campaigns, and testing alignment between cross-functional teams.

Karlsruhe, De

I supported the North American Marketing Communications team with event planning, webinars, digital and print asset management, and sales support post-event through Saleforce. Responsible for all details in regards to planning and executing trade shows throughout the US, Canada, Mexico and Central America.

Madison, Wi, Us

I created five integrated marketing campaigns and strategy plans throughout my summer internship. I presented my findings and recommendations to cross-functioning teams in various roles of the company, including one presentation to the CEO and C-Suite. Each project was accomplished through consumer and user research, and included go-to-market strategy plan.

I constructed a three month blog on a Parade home being built from start to finish. The blog was submitted to a national committee for recognition in innovation, and was selected as a finalist for customer engagement. I also assisted in advertising for various events by writing press releases on multiple media channels, editing, updating and compiling statistics for the blog and website.