Brooke Sanderson Email & Phone Number

Toronto, On, Ca

Toronto, Ontario, Canada

Toronto, Ontario, Canada

Marketing and brand lead for TELUS Smart Building.• Spearhead the development of the Smart Building value proposition, brand, and brand launch go-to-market strategy • Lead the strategy and planning of all Smart Building marketing tactics, managing three external agencies and working closely with cross-functional teams to drive category awareness for a net-new line of business • Manage the marketing funnel, analyzing performance of in-market campaigns and sales tools to drive improvements, ensuring we surpass monthly leads targets on an ongoing basis

Toronto, Ontario, Canada

Responsible for driving demand, growth and revenue for our connected solutions portfolio. End-to-end ownership of our connected car product, TELUS Drive+, and connected tracker product, TELUS Track+.

Toronto, Canada Area

Completed the TELUS Marketing Development Program, gaining experience in three unique roles across the organization over the course of two years: Rotation 1 - Marketing Communications @ Koodo: End-to-end ownership of the Koodo Refer-A-Friend program. Completed foundational research and competitive analysis to develop an integrated marketing strategy for the program, partnering with creative and digital agencies to develop re-branded program assets. Led rigorous testing of net-new base and acquisition campaigns across various channels including traditional media, digital, social, in-store, email, and MMS, driving an incremental 15% increase in referrals in 60 days. Rotation 2- Pricing @ TELUS Small Business Solutions: Analyzed and interpreted critical competitive pricing changes and key data points to develop mobility pricing recommendations. Designed net-new offer constructs to drive new customer acquisition, including the 2019 Black Friday door crasher offer, which surpassed targets by 63%. Led special projects to inform go-forward strategy such as a mobility cross-sell pilot to our wireline base and foundational analysis for pull-forward strategy. Rotation 3 - Product Marketing @ TELUS: Led a cross-functional team spanning 16 different internal and external work streams to launch a new LTE product to market, TELUS Track+. Initiated multiple consumer and frontline research projects, translating insights into net-new connected device marketing guidelines and white-labelled product positioning. Effectively translated new product positioning across innovative, scrappy marketing tactics and throughout the E2E customer journey.

Toronto, Canada Area

- Hired and led a team of 22 individuals to plan, organize and execute Canada’s leading international business conference held in downtown Toronto for business students across the country - Spearheaded new initiatives including an Executive Team restructuring, conference rebranding, and website relaunch to foster our achievement of over $50,000 in sponsorship- Negotiated a new venue partnership in order to reduce operating costs- Leveraged previous delegate feedback to introduce new events such as an alumni panel and customized case simulation

-Launched external promotional campaigns to increase QCIB’s exposure outside of Queen’s and drive delegate applications-Built an incentive-based campus ambassador program, increasing external delegate referrals by 30%

Toronto, Canada Area

-Developed and implemented a strategy for securing QCIB 2016 sponsors, resulting in surpassing our sponsorship goal of $70,000-Collaborated in formulating a sponsorship structure and package to promote QCIB to potential sponsors

Toronto, Canada Area

-Independently managed the content selection, creative briefing, and execution for monthly loyalty program e-mails that drove a 61% increase in reward redemptions -Successfully led two innovative nationwide credit card marketing campaigns from ideation to implementation:−Developed business cases through analysis and interpretation of key data variables of 2.8MM BMO customers to determine campaign profitability −Created targeting strategies and campaign offer constructs, including an offer resulting in a 100% increase in the number of pre-authorized payments set up on BMO credit cards −Spearheaded the agency briefing process and prepared campaign training documents for front line representatives

Barcelona, Spain

- Conceptualized and produced digital marketing materials such as targeted blog posts and promotional online videos- Utilized Google Search to drive traffic to company website and social media pages, and evaluated Google Analytics results to optimize search performance

Toronto, Canada Area

Clients: Infiniti, Hyundai Motor Company, AIR MILES, Dairy Farmers of Canada - Coordinated the planning of the Hyundai FIFA Women’s World Cup Fan Zone by managing supplier relationships, event logistics, and staffing needs for experiential marketing events across Canada, ultimately surpassing engagement metric objectives - Negotiated reduced costs and 30% shorter delivery times with international suppliers to provide key activation elements for the AIR MILES Smile Pit at Wayhome Music Festival, resulting in 500 new customer enrolments

Bachelor Of Commerce (Bcom), Marketing

Activities and Societies: Co-Chair of Queen's Conference on International Business, Marketing Director of Queen's Commerce Leadership.

Bachelor Of Commerce - Bcom

Completed a Fall semester abroad in the Czech Republic.

High School

Activities and Societies: Head of Grad Committee, Social Committee Member, Prom Committee Member, Law Society Member Recipient of Award.