Brooke Shapiro Email & Phone Number

- Guide early-stage parent-targeted startups with sales and marketing plans to launch with success- Build growth strategies across channels - Create communities for companies to build loyalty and gain product insights- Develop marketing insights, targeting, and connection strategy for execution and investor excitement- Create sales strategies to connect.

- Develop a community of parents to connect and thrive together, both in-person and virtually- Organize events, promote related parenting products, and share resources for families to thrive- Gain insights into parents’ wants and needs, which supports my marketing consulting work for parent-targeted products

New York, NY, US

- Lead workshops and Lunch & Learns around workplace parenting support and manager training- Writer and contributor for pregnancy and return-to-work content

San Francisco, CA, US

Parenthood Ventures is a founder ecosystem for ParentTech: Startups serving parents and children, fertility to teens. Parenthood Ventures’ founders have raised more than $65 million in funding in the 9 months since our launch, and this is the tip of the iceberg, as millennials and gen z age into parenthood and demand a new generation of tech-enabled.

* Build out sponsorship offerings, sales, and pricing* Develop partnerships with complimentary brands and Investors* Set up sales tools and tracking of revenue growth

San Francisco, California, US

Lead marketing and partnerships to grow Todlr's mission to educate kids about money.

- Interview and share stories behind ice cream flavors and companies from around the world - Share ice cream entrepreneurs’ journeys, from product development to retail launch- Run a marketing platform for the ice cream industry

- Create a virtual safe space for moms to network, brainstorm career solution, and open doors for each other- Host weekly meetings ensure everyone is accountable and putting themselves first- Custom algorithm matches moms based on skills, availability, location, careers, needs, and kids’ ages

- Host and produce the Let's Spoon Podcast to interview ice cream creators, driving awareness of ice cream innovation and trends in flavors and makers- Create a book around artisanal ice cream brands, shops, and frozen desserts- Engage audiences and improve brands’ follower acquisition on Instagram

- Develop a community of resources, information, and support for working parents- Help parents who are juggling their jobs and childcare during COVID restrictions to make choices that meet the family’s needs

Oakland, CA, US

- Launched a Parent ERG group and grew the program from 0 to 500 members in 4 months- Identified opportunities within the organization to retain talent and help employees thrive as parents- Developed a strategy and worked with executives to create programming and improvements during childcare limitations

Oakland, CA, US

- Led the sales and marketing team in order to develop performance marketing strategies to drive conversion of sales online and traffic in-store- Transformed our creative marketing approach at retailers and drove excitement and tech enablement into shopper marketing- Oversaw content and targeted media for Amazon and Walmart ecommerce platforms and.

Mountain View, California, US

- Launched a community of family programs to bring parents of kids under 4 years old together on weekends- Helped secure a $350K multi-year grant to continue to build out community-focused events - Engaged an untapped network of families of mixed religion and Jewish affiliation, helping them feel seen and valued

US

Maternity leave is a full-time job that supports future work. During these months, I gained firsthand experience and honed my skills in:- Child rearing and development- High-touch negotiations- Client service through patience and understanding- Multi-tasking effectively - Empathy and insight related to ERG and HR issues

Boston, Massachusetts, US

• Oversaw Taco Bell’s extensive digital budget and media strategy across search, video, social, mobile sponsorships, content, influencers, innovation, and engaging display- Responsible for fueling the “cult of the brand”.
• Launched the first QSR Lens on Snapchat Lens
• Developed the Breakfast Value strategy using morning moments micro-targeting
• Executed 15 campaigns across 10 planning cycles
• Worked with multiple partner agencies and 30+ publishers daily to ensure cohesiveness of strategy and story across Taco Bell initiatives

New York, US

- One of the first hires for 26 Dot Two NY office, responsible for managing all aspects of advertising agency operations, including staffing (recruited, hired and managed team of 10 employees)- Oversaw creative execution, media strategy, planning, buying and negotiating on behalf of clients- Developed and implemented agency-wide (NY, CA) processes for.

New York, NY, US

- Created strategy, did moments mapping, and oversaw media for Brown-Forman liquor account (Southern Comfort, Woodford Reserve, El Jimador, Herradura, Chambord and Finlandia)- Assisted in media business account review- Supervised alcohol brands media audit and compliance for 21+- Managed 7 employees- Led cross-functional teams through brand planning.

New York, NY, US

- Developed strategies and created media plans for 7 different brands (Band-Aid, Neosporin, Neosporin Eczema, Bengay, Johnson & Johnson Red Cross, Stayfree, and Healthy Essentials)- Managed the entire Johnson & Johnson product portfolio’s online hub called Healthy Essentials by using direct response marketing to cultivate company loyalty through.

London, London, GB

- Managed $60M planning budget for key clients (Toys R Us, Babies R Us, FAO Schwarz, Wrangler Jeans, and Scott’s Miracle-Gro)- Participated in “new business” pitches- Organized weekly meetings and led BP process with multiple agencies (creative, digital, PR, search, social)- Negotiated, implemented, and optimized digital programs for Toys R Us, Wrangler.

New York, US

- Planned radio, digital, TV, and OOH media plans for Coca-Cola brands (Sprite, Sprite Zero, Sprite Green, Fanta, Mello Yello, Fresca, and Vault)- Reported competitive information relevant to the beverage industry- Completed Media Connections College with a 90+ average

- Developed a business plan to launch a company making sparkle hats and bags- Sold hats and bags to local "Race for the Cure" events and in salons and doctors' offices- Donated 50% of proceeds to cancer research organizations such as Susan G. Komen and Norma Phreim

London, CO

- Quality-checked data- Conducted and evaluated surveys for clients to determine enjoyment of commercials- Created Powerpoint slides with valuable data from surveys for clients such as Heineken, Gillette, Citibank, MasterCard, Unilever, Nokia, Wyeth Pharmaceuticals, Capital One, Dr. Pepper, Pepsi, Avon, Century 21, and Cadbury- Represented Millward Brown.

- Expanded companies’ business development by conducting market research and marketing campaigns- Organized Next Level Promotions sales with colleges, law firms, and pharmaceutical companies around Massachusetts

Campbell, CA, US

- Created and implemented surveys, gaining market research in the retail management industry- Analyzed data in order to provide recommendations

Bachelor’S Degree, Business Management; Marketing And Retail Supply Chain Management

Advertising