Brooke Shapiro

Brooke Shapiro Email and Phone Number

Parent Marketing and Sales Expert | Catalyst and Builder of FamTech Companies | Leader of Sprinkles Parents | Speaker, Connector, Creator & Community Builder | Proud Mom of Kids with Autism and Charcot Marie Tooth @ The Rise Journey
Brooke Shapiro's Location
Oakland, California, United States, United States
Brooke Shapiro's Contact Details

Brooke Shapiro work email

Brooke Shapiro personal email

About Brooke Shapiro

MY BACKGROUNDI’m an expert in guiding early stage (pre-seed) tech startups, CPG, and parenting products with their marketing plans. I have 15+ years experience creating sales and marketing launch strategies for consumer brands like Coca-Cola, Taco Bell, and Johnson & Johnson. Now as a consultant, I take on sales and marketing for busy business owners so they can connect the right thing with the right person at the right time in the right way. But my most important job is being a mom of 2 young kids. Motherhood has completely turned my world upside and I now advocate for and support other moms so they can thrive in their careers. MY SUPERPOWERSBeing the first marketer in a company and reaching parent consumersParent-focused & ERG community building, programming, and toolsCreating a marketing & sales ecosystem (launch plans and execution, sales strategy and outreach, target market research and insights)MY WHY My life’s mission is to help parents thrive in their work and at home. I do this by developing a creative marketing launch plan for founders that reaches their target audience of parents and grows their brands. I also have an understanding of how to build long-term loyalty and retention through building a community, either for a product or within a company by creating a strong culture.MY PASSION PROJECTSI created Sprinkles Parents, a resource organization that gives parents the scoop on important topics (e.g. how to travel with small children, financial planning, postpartum fashion) and access to fun family events (e.g. kids brewery takeovers, playground playdates, trolley tours). Building this community gives me insights about parents’ wants and needs while also creating a marketplace to share useful products.I also share my passion for ice cream on my Instagram (@sundaes.mom) and as host of the Let's Spoon Podcast, where I tell ice cream business origin stories and take a behind-the-scenes look at the brands’ flavors, people, and products.My dream life would be to connect with new people every day. I would love to connect over ice cream and shared values: https://calendly.com/brooke-e-shapiro/brooke-shapiro-connection.

Brooke Shapiro's Current Company Details
The Rise Journey

The Rise Journey

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Parent Marketing and Sales Expert | Catalyst and Builder of FamTech Companies | Leader of Sprinkles Parents | Speaker, Connector, Creator & Community Builder | Proud Mom of Kids with Autism and Charcot Marie Tooth
Brooke Shapiro Work Experience Details
  • Independent Consulting Services
    Fractional Cmo, Coach, & Launch Plans, Social Media And Ecommerce Marketing Consultant
    Independent Consulting Services Aug 2021 - Present
    - Guide early-stage parent-targeted startups with sales and marketing plans to launch with success- Build growth strategies across channels - Create communities for companies to build loyalty and gain product insights- Develop marketing insights, targeting, and connection strategy for execution and investor excitement- Create sales strategies to connect with Parent ERG and HR businesses partners- Lead creative content development and community growth- Art direct and write advertising copy for weekly newsletters and live video development- Organize educational seminarsClients include:-Tot Squad-Milkdrop-Sapient-NAMUH-Travel Bucket-De La Creamery-18 Chestnuts-Pearl's Honey
  • Sprinkles Parents
    Founder
    Sprinkles Parents Jul 2020 - Present
    - Develop a community of parents to connect and thrive together, both in-person and virtually- Organize events, promote related parenting products, and share resources for families to thrive- Gain insights into parents’ wants and needs, which supports my marketing consulting work for parent-targeted products
  • The Rise Journey
    Working Parents Keynote Speaker
    The Rise Journey Mar 2022 - Present
    New York, Ny, Us
    - Lead workshops and Lunch & Learns around workplace parenting support and manager training- Writer and contributor for pregnancy and return-to-work content
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  • Parenthood Ventures
    Founding Member
    Parenthood Ventures Sep 2020 - Present
    San Francisco, Ca, Us
    Parenthood Ventures is a founder ecosystem for ParentTech: Startups serving parents and children, fertility to teens. Parenthood Ventures’ founders have raised more than $65 million in funding in the 9 months since our launch, and this is the tip of the iceberg, as millennials and gen z age into parenthood and demand a new generation of tech-enabled products and services - including family fintech, maternal and pediatric digital health, connected devices, education, childcare, clothing, entertainment and more. As in any industry, the founders best placed to build fit-for-purpose solutions are those living the challenges they’re solving: which means our teams are mostly parent-led, often female-led and typically based in suburban locations outside of traditional tech hubs. We are proud to be the first and only digital-always ecosystem for the sector.- Active supporter of similar early-stage parent-focused startups- Provide marketing industry insights, mentorship, and networking
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  • Villie
    Fractional Head Of Strategic Partnerships
    Villie Nov 2023 - May 2024
    * Build out sponsorship offerings, sales, and pricing* Develop partnerships with complimentary brands and Investors* Set up sales tools and tracking of revenue growth
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  • Todlr
    Fractional Head Of Marketing And Partnerships
    Todlr May 2023 - Nov 2023
    San Francisco, California, Us
    Lead marketing and partnerships to grow Todlr's mission to educate kids about money.
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  • Let'S Spoon Podcast
    Co-Host
    Let'S Spoon Podcast Jul 2021 - Dec 2022
    - Interview and share stories behind ice cream flavors and companies from around the world - Share ice cream entrepreneurs’ journeys, from product development to retail launch- Run a marketing platform for the ice cream industry
  • Mombaa (Moms Brainstorm, Action, And Accountability)
    Founder
    Mombaa (Moms Brainstorm, Action, And Accountability) Mar 2021 - Sep 2022
    - Create a virtual safe space for moms to network, brainstorm career solution, and open doors for each other- Host weekly meetings ensure everyone is accountable and putting themselves first- Custom algorithm matches moms based on skills, availability, location, careers, needs, and kids’ ages
  • Sundaes Mom
    Content Creator
    Sundaes Mom Oct 2020 - Sep 2022
    - Host and produce the Let's Spoon Podcast to interview ice cream creators, driving awareness of ice cream innovation and trends in flavors and makers- Create a book around artisanal ice cream brands, shops, and frozen desserts- Engage audiences and improve brands’ follower acquisition on Instagram
  • Pandemic Working Parent Network
    Founder
    Pandemic Working Parent Network Feb 2020 - Nov 2021
    - Develop a community of resources, information, and support for working parents- Help parents who are juggling their jobs and childcare during COVID restrictions to make choices that meet the family’s needs
  • The Clorox Company
    Parent Erg Leader
    The Clorox Company Sep 2019 - Aug 2021
    Oakland, Ca, Us
    - Launched a Parent ERG group and grew the program from 0 to 500 members in 4 months- Identified opportunities within the organization to retain talent and help employees thrive as parents- Developed a strategy and worked with executives to create programming and improvements during childcare limitations
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  • The Clorox Company
    Brand Engagement Manager
    The Clorox Company Aug 2016 - Aug 2021
    Oakland, Ca, Us
    - Led the sales and marketing team in order to develop performance marketing strategies to drive conversion of sales online and traffic in-store- Transformed our creative marketing approach at retailers and drove excitement and tech enablement into shopper marketing- Oversaw content and targeted media for Amazon and Walmart ecommerce platforms and leveraged using performance marketing tactics across search, display and social.- Moved Clorox relationship from “transactional vendors” into “meaningful strategic partners” through listening and collaborating, which resulted in improvement of sales across strategic growth retailers- Led semi-annual planning meetings with sales team to develop marketing initiatives- Launched unexpected partnership between Kingsford Charcoal and Masterbuilt Grills where we developed experiential Instagram-worthy event activations across multiple locations and brought the events to multiple retailers in order to build buzz and momentum in our category- Worked with cross functional teams to understand insights, R&D, legal, sales, agencies and internal executive stakeholders to build a launch strategy across all marketing communication touchpoints- Managed Kingsford and Glad’s digital creative content strategy, including developing first-to-market Clorox strategy playbook for ways to execute and measure social media (paid/organic), influencers, website and emails- Oversaw packaging improvements, creative reviews, long-term brand strategy, and communication- Established clear KPIs and developed a testing agenda and measurement plan to inform the strategy and measure impact, including the optimization and continued improvement of marketing programs- Tested and evaluated new tactics, targets, and data audiences by analyzing data and information to derive actionable insights
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  • Jewish Baby Network
    Volunteer (Launched East Bay Region)
    Jewish Baby Network Jul 2019 - Apr 2020
    Mountain View, California, Us
    - Launched a community of family programs to bring parents of kids under 4 years old together on weekends- Helped secure a $350K multi-year grant to continue to build out community-focused events - Engaged an untapped network of families of mixed religion and Jewish affiliation, helping them feel seen and valued
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  • The Pregnancy Pause
    Mom
    The Pregnancy Pause Sep 2018 - Jan 2019
    Us
    Maternity leave is a full-time job that supports future work. During these months, I gained firsthand experience and honed my skills in:- Child rearing and development- High-touch negotiations- Client service through patience and understanding- Multi-tasking effectively - Empathy and insight related to ERG and HR issues
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  • Digitaslbi_Us
    Associate Media Director
    Digitaslbi_Us Jan 2016 - Jul 2016
    Boston, Massachusetts, Us
    - Oversaw Taco Bell’s extensive digital budget and media strategy across search, video, social, mobile sponsorships, content, influencers, innovation, and engaging display- Responsible for fueling the “cult of the brand” through national digital to drive local stores sales- Managed, mentored, and inspired 6 direct reports and oversaw a larger Taco Bell team of 15- Led the Digitas Mobile Center of Excellence Consulting for multiple accounts on their unique mobile challenges- Member of agency leadership team charged with developing, implementing, and creating a unique workplace culture- Active member of Digitas Women and Vevo Publics Women Empowerment Committee - Grew Taco Bell account by driving industry innovation and best-in-class work through beta and test opportunities:• Launched the first QSR Lens on Snapchat Lens• Developed the Breakfast Value strategy using morning moments micro-targeting• Executed 15 campaigns across 10 planning cycles• Worked with multiple partner agencies and 30+ publishers daily to ensure cohesiveness of strategy and story across Taco Bell initiatives
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  • 26 Dot Two, Llc
    Media Director
    26 Dot Two, Llc Apr 2015 - Nov 2015
    New York, Us
    - One of the first hires for 26 Dot Two NY office, responsible for managing all aspects of advertising agency operations, including staffing (recruited, hired and managed team of 10 employees)- Oversaw creative execution, media strategy, planning, buying and negotiating on behalf of clients- Developed and implemented agency-wide (NY, CA) processes for planning, presentations, agency rate card, and client billing- Implemented tools to facilitate project management, hiring, and reporting- Responsible for business development through building strategic relationships- Led digital innovation best practices- Oversaw multiple teams across creative, social, media and finance departments- Doubled company size and created, built, and managed company website and external PR- Led media strategy, planning, optimization, and reporting for Whole Foods e-commerce and store openings across multiple touchpoints through dynamic sequential messaging
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  • Ipg Mediabrands
    Associate Media Director (Um & Initiative)
    Ipg Mediabrands Oct 2014 - Jun 2015
    New York, Ny, Us
    - Created strategy, did moments mapping, and oversaw media for Brown-Forman liquor account (Southern Comfort, Woodford Reserve, El Jimador, Herradura, Chambord and Finlandia)- Assisted in media business account review- Supervised alcohol brands media audit and compliance for 21+- Managed 7 employees- Led cross-functional teams through brand planning process- Developed planning processes for regions and markets- Worked with mixed modeling outputs in order to designate media budget allocations in local markets for 6 park locations, as well as a national Sea World awareness campaign
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  • Ipg Mediabrands
    Integrated Portfolio Manager-J3 Um
    Ipg Mediabrands Jun 2012 - Oct 2014
    New York, Ny, Us
    - Developed strategies and created media plans for 7 different brands (Band-Aid, Neosporin, Neosporin Eczema, Bengay, Johnson & Johnson Red Cross, Stayfree, and Healthy Essentials)- Managed the entire Johnson & Johnson product portfolio’s online hub called Healthy Essentials by using direct response marketing to cultivate company loyalty through registrations- Organized weekly meetings and led BP process with multiple agencies (creative, digital, PR, search, social)- Utilized tools to develop targeting, strategy, and communications planning- Planned media by using syndicated tools to develop the right mix of digital, TV, radio, OOH, and print media- Optimized and developed strategies by aggregating survey data and applying the results to the target demographic to meet brand objectives- Managed quarterly and one-off competitive reports to the brand team- Maintained and managed client relationships- Analyzed and reported quantitative digital results from Insight Express and backend metrics- Developed measurement and learning plans for all campaigns and reported results that achieved clients objectives and main KPI’s- Created media efficiencies by adjusting the media planning process to include a larger strategy across the portfolio using TV tags, partnerships, and checkered media to extend the media season for all products- Supervised 2 associates’ day-to-day activities and supported their career growth- Organized and presented quarterly media 101 and onboardings for all new J&J clients- Transitioned accounts from traditional media only into integrated brands using digital and mobile as a key channel to achieve brands objectives to drive sales with limited resources/budget- Developed an approach to set up Stayfree/Carefree media so that it would be purchased by Playtex (targeted OOH, TV, and digital media in investors and key retailers)
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  • Mec
    Communications Analyst
    Mec Oct 2010 - Jun 2012
    London, London, Gb
    - Managed $60M planning budget for key clients (Toys R Us, Babies R Us, FAO Schwarz, Wrangler Jeans, and Scott’s Miracle-Gro)- Participated in “new business” pitches- Organized weekly meetings and led BP process with multiple agencies (creative, digital, PR, search, social)- Negotiated, implemented, and optimized digital programs for Toys R Us, Wrangler Jeans, and Scott’s Miracle-Gro- Planned and activated national and local radio, TV, and OOH media for Toys R Us, Babies R Us, and FAO Schwarz- Created and presented client-facing competitive and targeting research, digital plans, and wrap-up reports- Developed and implemented the first year of direct response digital media campaigns to drive baby registrations for Babies R Us- Grew e-commerce sales using targeted media recommendations- Pioneered Scott’s Miracle-Gro business transition to MEC- Used proprietary tools to develop and analyze target audiences for the in-store and online retail shoppers
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  • Mediavest
    Junior Connections Associate
    Mediavest Aug 2009 - Oct 2010
    New York, Us
    - Planned radio, digital, TV, and OOH media plans for Coca-Cola brands (Sprite, Sprite Zero, Sprite Green, Fanta, Mello Yello, Fresca, and Vault)- Reported competitive information relevant to the beverage industry- Completed Media Connections College with a 90+ average
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  • Sparkles Against Cancer
    Founder And Owner
    Sparkles Against Cancer Apr 2006 - Dec 2009
    - Developed a business plan to launch a company making sparkle hats and bags- Sold hats and bags to local "Race for the Cure" events and in salons and doctors' offices- Donated 50% of proceeds to cancer research organizations such as Susan G. Komen and Norma Phreim
  • Millward Brown
    Client Intern
    Millward Brown Dec 2007 - Aug 2009
    London , Co
    - Quality-checked data- Conducted and evaluated surveys for clients to determine enjoyment of commercials- Created Powerpoint slides with valuable data from surveys for clients such as Heineken, Gillette, Citibank, MasterCard, Unilever, Nokia, Wyeth Pharmaceuticals, Capital One, Dr. Pepper, Pepsi, Avon, Century 21, and Cadbury- Represented Millward Brown in "Advertising Research Firm's" Second Annual Marketing Researcher's Conference- Analyzed figures from Etabs into useful information for clients such as Cadbury-Schweppes, 7/11, Nestlé, and Avon- Researched prospective clients’ markets to make recommendations for appropriate and most effective marketing strategies
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  • Next Level Promotions
    Business To Business Administrative Intern
    Next Level Promotions Jan 2009 - Jun 2009
    - Expanded companies’ business development by conducting market research and marketing campaigns- Organized Next Level Promotions sales with colleges, law firms, and pharmaceutical companies around Massachusetts
  • Centric Software
    Virtual Intern
    Centric Software 2007 - 2007
    Campbell, Ca, Us
    - Created and implemented surveys, gaining market research in the retail management industry- Analyzed data in order to provide recommendations
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Brooke Shapiro Skills

Advertising Media Planning Digital Media Digital Strategy Marketing Strategy Digital Marketing Integrated Marketing Market Research Online Advertising Media Buying Social Media Comscore Competitive Analysis Social Media Marketing Hard Worker Account Management Microsoft Office Television Doubleclick Mobile Advertising Marketing Communications Mobile Marketing Management Creative Online Marketing Brand Management Leadership Nielsen Blogging Powerpoint Employee Training Project Management Interactive Marketing Sponsorship Budget Management Strategic Communications Organized Multi Tasker Strategy Media Strategy Brand Awareness Sales Strategic Planning Marketing Email Marketing Web Analytics E Commerce Crm Sem Customer Insight Forecasting

Brooke Shapiro Education Details

  • Babson College
    Babson College
    Business Management; Marketing And Retail Supply Chain Management
  • Royal Melbourne Institute Of Technology
    Royal Melbourne Institute Of Technology
    Advertising

Frequently Asked Questions about Brooke Shapiro

What company does Brooke Shapiro work for?

Brooke Shapiro works for The Rise Journey

What is Brooke Shapiro's role at the current company?

Brooke Shapiro's current role is Parent Marketing and Sales Expert | Catalyst and Builder of FamTech Companies | Leader of Sprinkles Parents | Speaker, Connector, Creator & Community Builder | Proud Mom of Kids with Autism and Charcot Marie Tooth.

What is Brooke Shapiro's email address?

Brooke Shapiro's email address is bs****@****hoo.com

What is Brooke Shapiro's direct phone number?

Brooke Shapiro's direct phone number is +140446*****

What schools did Brooke Shapiro attend?

Brooke Shapiro attended Babson College, Royal Melbourne Institute Of Technology.

What are some of Brooke Shapiro's interests?

Brooke Shapiro has interest in Ice Hockey And Lacrosse, Field Hockey, Education.

What skills is Brooke Shapiro known for?

Brooke Shapiro has skills like Advertising, Media Planning, Digital Media, Digital Strategy, Marketing Strategy, Digital Marketing, Integrated Marketing, Market Research, Online Advertising, Media Buying, Social Media, Comscore.

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