Brooke Smith Email & Phone Number

West Columbia, Sc, Us

West Columbia, Sc, Us

• Successfully manage the product life cycle of over 11 product families and lead the execution of commercialization plans for fast-growing categories• Coordinate product release plans across cross-functional teams and ensure collateral, training, and program readiness• Lead, present, and gain alignment on over 14 marketing commercialization stage gate reviews with business leaders and executives• Facilitate the discovery and requirements phase of new product introductions• Evaluate competitive landscapes and provide actionable insight based on findings• Provide brand guidelines and product positioning messaging during launches - Ensure consistency across all marketing communications in both digital and traditional channels• Drive new product adoption and offer direct support to sales, marketing, and customer teams • Monitor and achieve goals set for price performance, volume targets, and mix• Review customer adoption of new products and provide channel feedback• Partner with cross functional teams to develop promotions and initiatives to hit financial target goals

West Columbia, Sc, Us

• Supported the Specified Products Team achieve 109% of the annual sales goal• Manage 10 programs with a focus on key foundational sales support elements- Increased MagicPak Ambassador Program claims by 179%, generating $1M in sales• Strategically lead a complete rebranding of MagicPak and planned two MagicPak NPIs- Developed new logos, brand pillars, a sales playbook, and additional marketing assets based on market analysis and consumer feedback- Ensured technical documents, marketing documents, and digital platforms reflected new branding and correct NPI enhancements• Generate communications and marketing materials that effectively promote products • Drive coordination and integration with the Lennox Commercial Team for product launches• Implemented a NPI approval process across 6 departments to ensure successful launches• Developed and implemented a Targeted Multifamily Developer Campaign with 22 emails and 88 LinkedIn sponsored posts- Surpassed 50 times the company average CTR and 4 times the LinkedIn average CTR • Assist with onboarding new customers by developing and deploying POP branding, playbooks, and additional aid to the distributor’s marketing department• Maintain all graphics, brochures, product fact sheets, logos, and other promotional material- Developed a virtual toolkit for the sales team to consolidate files from 11 locations• Establish and manage long standing relationships with outside agencies and distributors• Worked cross-functionally to deploy a multitude of surveys covering program awareness and effectiveness, VOC, and MagicPak branding• Coordinate tradeshow booth design, logistics, and participation to ensure brand standards and alignment with the strategic company goals

West Columbia, Sc, Us

• Reinvented programs and audited internal/external websites which led to sales increasing 15% YOY• Successfully planned and executed commercialization plans for 5 NPIs• Developed communications and marketing materials to effectively promote MagicPak and Allied Commercial brands to customers and sales - Improved email CTR from 2.5% to 7%, increased reach by 7 times and open rates by 700%• Coordinated the creation and placement of advertising through various media platforms• Created and streamlined a standard process for technical and marketing document updates across 7 digital platforms • Collaborated with executive leadership to establish KPIs• Created and implemented the category’s first digital program

Athens, Georgia, Us

• Reimagined, reinvented, and revolutionized the Mary Kay personal beauty experience and beauty party based on extensive analysis of consumer and market data and research• Developed an integrated marketing plan that would increase the number of Mary Kay Independent Beauty Consultants and sales among next generation nonusers, ages 18-24

Athens, Ga, Us

• Created a marketing strategy to increase subscriptions among college students• Cultivated a digital community• Developed university wide administrator strategy

Marietta , Ga, Us

• Identified the target market, created meaningful social media content, and ensured sponsorships were secured • Successfully developed and implemented marketing campaigns, lead team meetings, and delegated tasks to team members• Communicated marketing strategies and objectives to the leadership team, marketing team, and social media team • Coordinated race day events and guaranteed all 300+ runners were safe and satisfied with the event

• Increased the number of college-age women shopping and interacting with the client through creative and traditional marketing tactics• Successfully lead a group of five others to provide a valuable marketing strategy for the client to implement• Practiced consulting and relationship management skills and applied course knowledge to real business situations

London, England, Gb

• Developed strategies and tactics to support established targets in the district• Supported forecast objectives by vehicle line ensuring dealer orders meet market demand• Assisted in managing vehicle allocation vs. scheduling to ensure maximum production capability within the district• Analyzed regional lead response times and conversion rates• Ensured dealer advertising was consistent with the Dealer Advertising Association and the national corporate message• Served as a liaison between the dealers and FCA to assist in areas of retail customer satisfaction and conflict resolution within the corporate guidelines• Coordinated promotional events between area sales managers and third-party vendors• Aided the marketing department with developing and distributing monthly incentives• Processed retail activation write ups • Crafted monthly activation trackers for regional directors• Assisted with experiential marketing at events such as the Wisconsin State Fair, Iowa State Fair, and Naperville Ribfest

Athens, Ga, Us

• Represented UGA Football and the University of Georgia to elite football recruits and their guests• Immersed the recruits in the game day and campus culture to further the recruit’s desire to attend and play for UGA• Reported important information about each recruit to the head football coach, Kirby Smart

Athens, Ga, Us

• Marketed to different target audiences within UGA’s 30,000+ student body and discovered creative ways to cater to the consumer’s needs and wants

• Ran the register• Assisted & greeted customers• Priced, tagged, and censored clothing and home goods• Organized and placed items in the store to increase selling potential• Created outfits for window displays• Supervised other floor employees• Built customer relations• Ensured clothing and other products were not damaged before being placed on the floor• Wrapped gifts• Learned about new brands

• Fit & ordered tuxedos• Ran the register & wrapped gifts• Assisted the owner with ordering and pricing fine and costume jewelry• Remained knowledgeable about the fine jewelry on display • Helped customers while they were looking at fine and costume jewelry• Repaired watches & pearls jewelry• Managed the store when owners are out of town• Greeted customers & ensured all customers left the store satisfied• Promoted tuxedos for prom week at the local high school• Aided the owner with Facebook posts• Notified customers when their orders arrived• Sent faxes• Organized and placed merchandise in jewelry cases to increase selling potential

• Lead the youth• Organized and planed the annual youth mission trip• Wrote devotionals for the youth and church congregation• Taught the youth Sunday School• Planed fun activities for the youth to attend on Wednesday nights• Made important announcements in front of the church congregation• Guided the youth to a closer relationship with God• Ensured all youth felt welcomed and valued• Promoted youth activities on social media platforms

Marietta, Georgia, Us