Brooke Smith Email and Phone Number
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I am a Marketing Leader offering 14 years of senior executive experience directing innovative marketing strategies that engage audiences and activate brand posture. I excel at creating and executive multi-channel campaigns that align with the brand pyramid and building partnerships with C-level counterparts to inform long-term brand vision.My background in marketing includes handling both stakeholder-facing and logistical strategies; I excel at establishing KPIs and refining marketing messages based on data and market insights. I also have a penchant for building and leading talented marketing teams by focusing on internal culture and inclusivity while encouraging individuals to strengthen creative and operational grit.EXPERTISE:✦ 25+ years of demonstrated success working with technology, CPG and retail clients on business transformation and strategy.✦ Strong brand instincts that serve as a foundation of success in creating consistent messages to expand market share across core and emerging markets.✦ Thrives in highly visible roles that require the emotional and situational intelligence to deftly manage public and media relations, crisis communications, and stakeholder relationships.✦ Skilled in exploring and analyzing market data and consumer metrics to build, refine and enhance plans and develop creative and innovative product campaigns that ensure growth in market capture and brand awareness.✦ In-depth experience handling logistics in budget management strategic planning, lead generation, and campaign development.✦ Ability to maintain competitive knowledge of industry trends and emerging technologies pivotal to propelling a leading-edge digital presence.STRENGTHS:Executive Marketing Leadership • Strategic Planning & Execution • Corporate & Business StrategyCorporate Communications • Continuous Improvement • Brand & Message ContinuityMarket Penetration & Expansion • Public Speaking & Presentations • Client Relationship ManagementMulti-Team Leadership & Training • PR & Media Training • Change Management • Crisis Communications
The Variable
View- Website:
- thevariable.com
- Employees:
- 71
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Senior Vice President, Strategy And GrowthThe VariableWinston-Salem, Nc, Us
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Global Marketing, Strategy + InnovationConsultant Feb 2024 - Present
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Chief Strategy Officer (Cso)Prometric Aug 2023 - Feb 2024White Marsh, Md, Us➢ Innovate strategic framework, corporate marketing development, and PR efforts to reflect industry, stakeholder, and client insights.➢ Fortify client loyalty by guiding engagement across events, leadership forums, and voice of the customer programs.➢ Provide executive coaching to leadership teams and rising leaders within the company to unify overall vision and propel strategic growth goals, including crisis mitigation and response strategies. ➢ Leverage board and private equity experience to drive sustainability during periods of rapid growth.➢ Tap into new market and growth opportunities by connecting the dots between market / user intel and company capabilities through rigorous data analytics, including developing strategies to maintain growth objectives throughout the COVID-19 pandemic. -
Chief Marketing OfficerPrometric Apr 2020 - Aug 2023White Marsh, Md, Us➢ Fortify global brand position by forging a highly targeted marketing plan to align solutions with existing market. ➢ Conduct robust analysis of market forces to identify growth opportunities in favor of brand reputation. ➢ Develop short and long-term marketing objectives that bolster strategic growth, including developing client agency modeled designed to enhance growth.➢ Establish roles and build team and tech stack to revolutionize brand strategy across 180 countries worldwide.
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Vice President, Client StrategyInmar Intelligence Jan 2018 - Apr 2020Winston-Salem, Nc, UsDirected and trained North American sales organization responsible for managing top CPG and retail clients. Identified opportunities to refine innovation strategies and solutions to shifting client needs and expectations. Represented industry trends and corporate marketing / brand strategy to stakeholders in highly visible role.➢ Propelled shopper engagement and sales growth by designing promotional strategies including promotions, social influencer marketing, media, and AI-based conversational commerce.➢ Instrumental in perfecting product development lifecycles and acquisition strategies by promoting the voice of the customer to inform continuous improvement efforts.➢ Gathered key insights from first, second, and third-party data analysis to anticipate shopper priorities and optimize existing sales practices. -
Senior Director, Brand SolutionsInmar Intelligence Nov 2015 - Dec 2017Winston-Salem, Nc, UsLed national CPG sales organization comprised of 5 specialized teams to drive sales growth in business strategy, analytics, digital, media, and promotions solutions for diverse client base. Guided strategic product development that catered to shoppers and fueled sales growth. Shaped brand favorability by leveraging key data to fortify shopper awareness and engagement.➢ Maintained fiscal health of $150M+ in existing account revenue through annual strategic sales planning.➢ Built relationships with 1,000+ CPG clients by serving as an active change advocate dedicated to aligning client business with rapidly evolving marketplace.➢ Trained teams to bring client brands to life by challenging traditional brand strategies that deepened customer loyalty.➢ Designed new growth strategies based on existing client and market trends to secure $50M+ in annual new / expansion sales initiatives.
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PresidentSalem Baking Company Feb 2010 - Oct 2015Winston-Salem, North Carolina, UsManaged high-impact operations beyond innovation and marketing including HR, sales, R&D, quality assurance, and FDA compliance. Steered innovation planning and market research with an emphasis on reinforcing brand visibility and continuity. Oversaw strategic planning and communications strategy for brand and private label channels.➢ Developed and deployed innovative strategies to drive sustainable sales growth that yielded 30% YoY growth and key market expansion.➢ Developed strong U.S. retailer partnerships with Walmart, Safeway, Kroger, Target, Amazon, and Trader Joe’s to gain share and drive value in the expanding specialty food market. -
Chief Marketing OfficerSalem Baking Company 2008 - Feb 2010Winston-Salem, North Carolina, Us
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PartnerVincent Partners Public Relations And Marketing 2006 - 2008Founded boutique, NY-based PR agency to drive corporate and consumer brand strategy for consumer and lifecycle brands. Designed and led marketing and PR campaigns to promote brand values, attracting new business. Managed other key client initiatives in new business development, financial planning, training, consumer analysis, and team leadership.
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Senior Vice President, Consumer Division Public RelationsLaforce 2003 - 2006New York, New York, Us➢ Managed cascading corporate priorities in client relationship management, business development, and corporate strategy to uphold short and long-term goals. ➢ Sourced and managed celebrity endorsement deals and strategic partnerships elevating firm credibility and rapport. -
Director Of Public RelationsKrispy Kreme 2001 - 2003Us➢ Built and implemented global public relations strategies for multinational company. Served as primary brand spokesperson for consumer, trade, and financial press. ➢ Directed agency relationships and programs for 60+ PR firms domestically and internationally. -
Corporate Communications ManagerMullen Advertising 1999 - 2001
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Director Of Public RelationsSalem College 1998 - 1999Winston-Salem, Nc, Us -
Associate ProducerCbs News 1996 - 1998New York, Us
Brooke Smith Skills
Brooke Smith Education Details
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Salem CollegeAnd Related Programs
Frequently Asked Questions about Brooke Smith
What company does Brooke Smith work for?
Brooke Smith works for The Variable
What is Brooke Smith's role at the current company?
Brooke Smith's current role is Senior Vice President, Strategy and Growth.
What is Brooke Smith's email address?
Brooke Smith's email address is br****@****mar.com
What is Brooke Smith's direct phone number?
Brooke Smith's direct phone number is (800) 765*****
What schools did Brooke Smith attend?
Brooke Smith attended Salem College.
What skills is Brooke Smith known for?
Brooke Smith has skills like Marketing Communications, Public Relations, Media Relations, Brand Development, Marketing, Advertising, Press Releases, Marketing Strategy, Social Media Marketing, Social Media, Integrated Marketing, Event Planning.
Who are Brooke Smith's colleagues?
Brooke Smith's colleagues are Matteson Fields, Meredith Bennett, Jessica Russell, Marcell Mészáros, Wendy George, Michael Neve, Jennifer Ganshirt.
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