Brooke Stirling Email & Phone Number

Geelong, Vic, Au

After Plezzel was acquired by CoreLogic, I've had the pleasure of continuing my role as Digital Marketing Delivery Manager. Supporting a growing team of digital experts in the real estate industry, I ensure our digital ad solution is delivered efficiently and effectively for our clients, Australia-wide. I'm focused on leveraging data and tech to ensure we're reaching the right buyers and sellers at the right time, driving product and system development to strengthen our solution. I love leading a passionate team, analysing performance for continual improvement, and learning how digital can continue to achieve team and business goals.

Warrington, United Kingdom

- Outreach content marketing to key media outlets and journalists, supporting PR and SEO- Building and maintaining relationships with key journalists and influencers- Maintaining a calendar of event opportunities and project managing any event bookings- Website content creation and copywriting- Strategic planning and development of new and existing company websites to optimise conversions, with consideration to the user journey- Assisting in the build and maintenance of websites, including the implementation of HTML code, content and CSS styling in accordance with branding guidelines- Creation and implementation of website design in conjunction with wireframe software- Design of striking digital and print advertising material using Adobe Photoshop and Illustrator - Planning, writing and design of marketing collateral using Adobe InDesign- Improving SEO results for keywords, focusing on Google's most recent and strongest ranking factors such as on-page content optimisation, building trusted inbound and outbound links, strengthening domain trust and page score- Reporting and reviewing SEO results using a variety of trusted platforms, including SEMrush and Moz- Creation and implementation of effective PPC campaigns, maintaining a strong relevancy score and reduced CPC- Building and maintaining a positive, consistent social media presence across all business platforms including publishing engaging content, interacting with followers/related news updates and building a loyal social media following- Creation of branded social media assets designed to 'stop the scroll' and engage users- Copywriting for awards submissions for clients- Assisting the team with gaining clear briefs from clients

Geelong, Victoria, Australia

Geelong, Victoria, Australia

Geelong, Australia

Melbourne, Australia

- Planning and implementing marketing campaigns.- Developing and maintaining a marketing calendar and schedule with key dates and activities.- Media relations and working with editors to generate publicity for RED.- Scheduling and implementing EDMs, social media posts, and website updates.- Working with in-house designers to schedule photography for completed projects.- Working with RED’s in-house graphic designers to develop artwork related to campaigns (social media images, EDM templates, website imagery etc).- Maintaining RED’s CRM database of contacts.- Reporting on website traffic and improving the effectiveness of campaigns via SEO.- Developing completed project profile proformas for use in all communication materials in conjunction with the design and project leader.- Supporting the Practice with submission and proposal presentation preparation including Expressions of Interest.- Maintaining and updating RED’s corporate credentials documentation.- Tracking Design Awards in an annual calendar and assisting with the submission of entries.- Assisting with the planning and implementation of special events.- Supporting RED’s principals with media requests for information.

Geelong

Client: Pivot Summit 2016About: This annual event, held in Geelong VIC, brings together exciting international, national and local speakers, presenting on all things digital & technology – and how technology is influencing us both personally and professionally.Role: Assist in all PR and Marketing-based tasks required for event promotion, including:- Writing media releases and fact sheets- Developing and updating media contacts database- Electronic mail platforms including Mailchimp- Research / write event communications

Geelong West, Australia

Assist in the PR and Marketing-based tasks required for regional clients, including:- Media releases- Website communication: blog posts, event listings, news articles- MailChimp survey development- Social media communication and analysis- Distribution of marketing materials- Database management

Geelong, Australia

Contracted to conduct an internal communications audit of the Strategic Intelligence and Planning Unit (SIPU) within Deakin University. This position involved:- Primary research in to the Unit, the situation, and key publics. - Qualitative research techniques centered around one-on-one discussions.- Establishment of goals and objectives.- Analysing strengths and weaknesses of communication channels and techniques.- Development of realistic recommendations.- Presentation of findings to management.

Geelong

Not-for-profit food and wine festival dedicated to the sharing, celebration, and education of the region's fantastic produce.- Assist in the planning and execution of a social media marketing plan.- Write media releases.- Participate in the planning and execution of the promotion plan.- Research guest food-experts for content referral.- Research and produce blog articles for the 'Visit Geelong & The Bellarine' website.

35 Bell St, Torquay

- Source, research and draft articles in the fortnightly Green The Coast column to be published in the local Surf Coast Times newspaper.- Liaise with community members and organisations in regards to up-coming articles.- Source, research and draft blog posts on behalf of GORCC.- Web content management, including the GORCC website, Twitter and Facebook pages.- Update and maintain contacts database and column schedule.

Warrnambool

- Promoted local businesses through use of social media such as Facebook. - Liaised with the Smart Saver Art Department in relation to business advertisements and deals to be placed in the local Warrnambool Smart Saver Paper. - Developed negotiation, attention to detail and interpersonal skills required when compiling business advertisements and deals in the local Smart Saver Paper. This includes gaining the right ‘look’ and size requested by the business and ensuring clients are 100% happy.- Answered client questions and queries in relation to the marketing solutions provided at Social Cat Media. - Managed the Smart Saver Warrnambool iPhone app, including special offers from local businesses.- Managed the Destination Warrnambool iPhone app, including local events, things to do, news and photographs.

Warrnambool, Vic

- Produce radio content suitable for the youth within the Warrnambool area- Source current news and events within the Warrnambool area- Choose and play music- Discuss youth-based topics and news- Conduct interviews, either pre-recorded or live- Manage and control radio panelling

Warrnambool, Vic

Work experience position focussed around preparation for the popular 'Fun4Kids' children's festival.Has included:- Editing, printing and laminating Fun4Kids documents- Writing and editing media releases- Assisting Fun4Kids activity managers to ensure successful workshops

Bachelor Of Arts (Public Relations), Public Relations, Third Year

Deakin’s Bachelor of Arts (Public Relations) provides a solid grounding in the principles and practice of public relations.

Vce Completion, English, Mathematics, Business Management, Legal Studies, Health & Human Development, Food Tech.

Activities and Societies: Debate Team, Bus Captain, Peer Mentoring."Most Excellent" Award in English, Business Management, Legal Studies.