Social content and strategy for food, beverage hospitality, and gaming.

-Led the Social Media department at Deerfield, overseeing 10 pharmaceutical clients. -Managed budget and media pacing for social media buys. -Developed and executed strategic plans for paid and organic campaigns, collaborating cross-functionally for cohesive marketing.-Conducted and delivered detailed monthly and quarterly metric analyses, optimizing performance and meeting evolving client needs. -Integrating emerging trends while ensuring industry compliance.- Co- Managed Summer interns

- Provide social content strategy for Hendrick’s Gin. Focusing on calendar development and implementation. -Day to day management of the content calendar.-Briefing and working closely with national and international copywriters.-Work along side media planning, influencer, and paid search agencies in producing a robust campaign around product launches.- Managed direct report

Worked on the following brands: Seagram’s Escapes, Seagram's Hard Seltzer, and Hemptails. Oversee all social strategy, content development and communication for the Beyond Beer team at FIFCO USA.

-Produce content for Magic Hat Brewing Company.(Photos, Video, and Social Media Graphic Design Elements) -Manage development and distribution of social media content across channels including Facebook, Twitter, Instagram, YouTube, etc.-Manage Freelancers and outside agencies. -Develop and maintain the editorial calendar for social media.-Identify target audiences and devise digital tactics to engage organic and paid efforts.-Manage web updates to ensure sites are relevant and on brand. -Develop event activation plans to ensure Magic Hat’s presence on social channels and engage with attendees.

-Social Media Manager for Seagram’s Escapes and Seagram’s Escapes Spiked.-Use Sprout Social to schedule content and community manage. -Create and execute social media strategies for Facebook, Instagram, Twitter and Pinterest. -Style, photograph, and edit social media, editorial and marketing imagery on a weekly basis.-Produce, Shoot, and edit videos for Social Media.

Web content producer North American Breweries, Burlington VT | May 2012 - April 2016-Created content for Pyramid Breweries, Seagram's Escapes, Magic Hat, Genesee, Dundee and Imperial USA. -Oversaw strategy and planning for digital marketing calendar including e-mail marketing campaigns, and social media posts. -Managed and produced platform-specific content for Seagram’s Escapes including Facebook, Instagram, Pinterest, Twitter, and website.-Worked directly with advertising agency to create well thought out strategies for brand. -Prepared monthly and yearly internal reports on social media performance using various analytical tools.- Produced, shot, and edited videos for multiple brands. -Helped with event setup, photography and live social media coverage for branded events along the East Coast.

Manage both Facebook and Twitter PagesCreated, launched and update Champlain Theatre BlogCreate promotion videos and photo updates for Playing Hard to Get, Lemonade and The Vagina monologues

Assist in production of shows in various rolesTake inventory of costumes, props, and setsOrganize social networking events, and advertising campaigns for productionsAs house manager, oversee ticket sales and seating, managing volunteersAs Stage Manager for fall 2011 production, direct actors, assist with lighting, run lines

Created rundowns for weekend shows.Worked with production manager to edit VOSOT packages.Worked with reporters learning to produce a news package. Properly script and interview for a package.Rewrote scripts for online publication.