Communications & brand marketing expert with 20+ years of extraordinary brand building results achieved by leveraging meaningful relationships with digital and traditional media, digital influencers, and strategic brand partners. Consistently surpassed expectations in terms of brand equity, awareness, customer acquisition, press coverage, social media engagement, and earned media value with limited advertising budget. - Helped develop Face Haus skincare line, launching on Target.com, Amazon and Shopify. - Developed Face Haus social media storytelling threads and upgraded content with new visuals, storytelling and UGC, which tripled followers and engagement within one year. - Developed Face Haus opening strategy and executed online and offline local activation plan for five new locations, four of which were in new markets.- Defined Face Haus CSR mission to help to end homelessness and developed partnerships with Bombas & The Giving Keys. - Moved Aveda from #3 to #2 haircare brand on YouTube through 360° programs such as #StyledByAveda, which won 9th Annual "Shorty Award" for Best in Beauty. - Managed content creation for the Living Aveda blog, which was utilized across all digital and social channels. AOV of a guest was 32% higher when shopping the site from the blog.- Developed communications launch strategies for Aveda new market openings, including the Philippines and the UAE.- Planned and executed Aveda experiential global press/influencer trips.- Established low cost, high impact Bliss brand partnerships with St. Regis Hotels, W Hotels, JetBlue, Volkswagen, Smartwater, Madewell, Crunch Gyms, Intermix, and Kate Spade.- Designed and executed mobile marketing campaigns in new Bliss spa markets, resulting in exclusive local broadcast segments, 15 local print placements, doubled local customer database, and over 60K votes for contest component.- Secured, negotiated and featured on Bliss exclusive 1-hour episode of AMC’s “The Pitch”.