Bringing my love of all things digital, my passion for engaging customers & building audiences, and my respect for small business owners together... Wonderlust is a digital engagement consultancy with an emphasis on helping small, local businesses navigate digital technologies. Everything from digital marketing and engagement to helping them understand and implement the myriad of new digital tools & resources that have popped up over the last 10 years or so. What exactly is a Hubspot? Constant Contact, Mail Chimp, or ActiveCampaign? Is there a difference between Square and SquareSpace? How do I set up Google My Business? I answer these questions and more - patiently, without judgment, and most of all without the pressure or bs - allowing small business owners to focus on building their small business.

Euphemia Haye Restaurant is a fine dining restaurant, dessert room, and lounge whichfeatures cooking classes, wine tastings, and live music. In my role, I am responsible forguest relations, event management and marketing.Event Management• Manage special events: cooking classes, wine tastings, weddings, meetings, etc.• Coordinate participation in off-property events.• Create and maintain all materials associated with special events.Marketing• Develop marketing strategies to best support business objectives.• Produce editorial calendars, email/website/social media content• Design print & digital advertising as well as other media assets.• Build and manage relationships with media and other marketing vendors.

Freelance immersive experience design and production consultant with an emphasis on audience engagement, audience behavior, strategy, and measurement. I worked with numerous agencies and a wide variety of clients: large & small, public & private, well-established & startups. Production & Project Management• Managed and maintained production schedules, budgets, project management, and/or design documentation for multiple complex projects.• Coordinated with project leads and client teams to identify and resolve production dependencies, design continuity, and quality management.• Recruited key personnel for creative, technical, and production teams.Marketing Strategy• Developed experiential, online, and social media strategies for multiple clients.• Advised independent creators on social media and integrated marketing strategy.• Bridged the needs and KPIs between multiple clients and/or agencies.Event Management• Designed, developed, and produced brand activations for both independent events and as a part of a larger event such as Comic Con or South by Southwest.• Designed, developed, and produced scavenger hunts and games to support media properties, branding initiatives, corporate training, and non profit awareness.• Managed an annual four day conference for alternate reality gaming and immersive entertainment. Responsibilities included recruiting speakers and sponsors, negotiating with vendors, and maintaining budgets.Audience & Community Management• Measured and analyzed audience engagement and user experience for client reporting as well as to assess strategic decisions and design functionalities.• Created, managed, and monitored online communities for numerous projects.• Administrated a forum for alternate reality games with a membership of 75,000.

ARGFest was a community-driven conference and game festival centered around Alternate Reality Gaming. By combining the experience of fan cons and professional conferences, ARGFest provided the unique opportunity for those working in and with Alternate Reality Gaming and Immersive Entertainment to come together and share ideas with without the normal barriers between them.

Collaborated with Brian Clark & GMD Studios on Eldritch Errors, an immersive horror series inspired by the works of H.P. Lovecraft. The project was designed as an ongoing serial, and made heavy use of location based entertainment as well as more traditional means of integrated media storytelling - online character interaction, video, audio, etc.

Worked as the Lead Designer throughout the production of Project Abraham, a promotional campaign for the release of Resistance 2, a PS3 game released by Sony and Insomniac Games. The project relied heavily on internet video and player participation, but also included live events, weekly phone calls, and more traditional marketing, such as a four page spread in GamePro magazine. (Contract Position)

Designed pervasive multimedia games for corporate training and team building. The games utilized a rich story world to take employees out of the work environment, even if for just minutes a day, while requiring that they come together to solve a shared problem.

Worked with GMD Studios and Campbell-Ewald on the development of a four month long alternate reality game to promote General Motors Live Green, Go Yellow campaign. We created a conspiracy theory based campaign involving ethanol, crop circles, and General Motors. In addition to game design, I wrote blog copy and provided online character interaction.

I was brought on by Xenophile to analyze the first season of the ReGenesis Extended Reality Game (the first popular Alternate Reality Game to have multiple deployments), in preparation for additional deployments and to create a game design document for the second season. In addition, I helped Xenophile prepare grants to continue current projects and secure funding for future projects, I documented the current trends, companies, and player groups in the Alternate Reality Gaming genre.

Together, with a small independent and volunteer team, we created Lockjaw and Metacortechs, two highly successful alterante reality games. The responsibilities here were many and varied from plot and character writing to web design to project management.