Brooke Thompson Email & Phone Number

Skillman, NJ

Skillman, New Jersey

Parsippany, NJ

• Lead shopper marketing strategy and activation across 11 strategic National grocery accounts across all US OTC Novartis brands
• Manage shopper marketing budget of $XMM
• Establish test and learn channel strategy and share and reapply across channels
• Drive Cough Cold Multi-vendor partnership in 3 key accounts
• Optimize all vendor programs and ensure ROI is measured
• Establish proper KPIs for all programs

Parsippany, NJ

• Was responsible for leading consumer activation strategy across all brands; implemented new vendors, managed scale corporate portfolio events with trade, coordinated competitive brand activation reviews, and ensured.
• Optimized FSI market lists across all brands and negotiated competitive insertion costs, resulting in savings
• Established coupon strategy for OTC resulting in best in class consumer user experience for online coupons, more… Show more
• Established coupon strategy for OTC resulting in best in class consumer user experience for online coupons, more efficient targeting, tracking from each vehicle and higher redemptions
• Drove test and learn & marketing effectiveness programs for programs by targeting and optimizing in market resulting in more efficient programs and higher redemption rates
• Negotiated added value innovation funds with vendors in order to test and learn various programs.

Parsippany, NJ

• Built capability programs for marketers on global and US scale. Created, launched and continue to teach 3 day marketing fundamentals course to new hires, Marketing, Sales, R&D, Regulatory, agencies
• Implemented media forecast accuracy plan which resulted in improved forecast accuracy decreasing from X% to X% in 1 year for US OTC brands
• Responsible for $X of consumer promotions programs and budgets across all OTC brands
• Managed seamless integration of media management. Improved… Show more
• Managed seamless integration of media management. Improved, educated and transited media forecasting for $X amongst media agencies in addition to brand teams
• Recognized marketing needs and lead strategy for RFP’s with Procurement to drive efficiencies across brands / business units resulting in $X in cost savings

• Contributed to the development, analysis and execution of marketing strategies both short & long term
• Responsible for the weekly, monthly and annual financial reporting for newsstand business
• Created promotional timelines, delegated responsibilities amongst others, led status meetings to determine next steps
• Reconciled financials on a monthly basis
• Managed and implemented sales, promotions, IPO, expense and racks budgets
• Consistently reviewed distribution… Show more

• Supported U.S. & Canadian sales force by analyzing and executing weekly/monthly/seasonal retail, SKU and productivity sales
• Issued management reporting to both the field and senior management
• Created, allocated and tracked incentives for store employees
• Communicated with department store buyers and Account Executives on weekly/monthly/seasonal plans for business
• Tracked and updated events and new product launches for each account
• Projected and allocated products… Show more

• Managed retail administration in relation to merchandising, budgets, reporting and customer service for 17 U.S. boutiques
• Prepared analysis reports to support retail operations, reviewed monthly P&L statements by store, identified variances from budgets, created and reviewed end of month/quarterly reports
• Generated new reports to help stores organize information and evaluated business and strategy
• Communicated directives from Corporate Retail office to boutiques
• Set up… Show more
• Set up interviews and paperwork for new hire employees in stores

• Prepared sales reports analysis & PowerPoint presentations for sales operations
• Planned, organized and executed National, Regional & AVP Sales Meetings
• Maintained contact with over 60 retailers nationally to the executive level
• Coordinated and supported field activities and inter-office collaboration with Marketing, Creative and Customer Service departments
• Assisted in Chanel’s Future Strategy meetings
• Updated and maintained budget for new counter… Show more

Education record

Activities and Societies: President, Alpha Chi Omega

Mba

Education record