Marketing Strategist
At CurioVision, a Financial Services startup focused on small business profit and growth, I took on the challenge of being a marketing team of one. I developed the startup's marketing strategy, systems, and processes and led implementation. Our team helped small business owners implement Profit First and make better, more profitable business decisions.⢠Built the marketing strategy for the BridalVision Financial software startup, and collaborated with sales and software development on the go-to-market launch of a new software platform.⢠Executed on inbound marketing tactics including blogging, social media marketing, search engine optimization, eBook/pillar page/video content creation, website updates, email marketing, and others.⢠Audited our small business client's marketing and recommended high impact opportunities.⢠Empowered our group coaching clients with the knowledge, content and tools to not only understand marketing tactics and principles better, but to grow their small business sales.⢠Worked in HubSpot, Meta Business & Ads Manager, Google Analytics, Google Search Console, Calendly, Squarespace, and other platforms⢠Set quarterly marketing and sales objectives and prioritized action items needed to hit key results.⢠Created reports to highlight wins, areas of improvement, and recommendations for future initiatives.⢠Learned how to apply Profit First to bring increased clarity and control to businesses' finances