Brooke Johnson Uberty Email & Phone Number

Salt Lake City, Utah, United States

Salt Lake City, Utah, United States

Salt Lake City, Utah, United States

Utilize my creative skills to lead the creation and execution of marketing plans and initiatives to increase recognition and brand affinity in the marketplace for a charity that raises $400+ million annuallyFocus area includes Extra Life, a $100 million+ peer-to-peer fundraising program that has more than 50,000 participants annually who raise funds for local children’s hospitalsSuccessfully executed six annual Extra Life United gaming tournaments. Most recently my role included scripting and creating content for a two-day live broadcast and conducting video interviews and b-roll of our donors and advocates to use in future marketing materials. Support fundraising partners including RE/MAX and Phi Mu which collectively raise more than $10 million annuallyWorked to integrate CMN Hospitals brand messaging through an interactive Miracle Home at the RE/MAX R4 convention to encourage agents to pledge their supportWork cross-functionally with team members to ensure clarity on projects and deliverablesUtilize my organizational skills to manage budgets and make sure creative project deadlines are met

Greater Salt Lake City Area

Oversee the strategy and execution of content across digital channels to help build brand affinity and raise awareness for the charitable need of children's hospitals in the United States and Canada. Extra Life: Develop content to promote Extra Life, a peer-to-peer fundraising program of Children's Miracle Network Hospitals in the gaming space. Extra Life has a global community of over 50,000 gamers who have raised more than $50 million since 2008. Twitter: create and execute the strategy of content across three CMN Hospitals owned Twitter channels: @cmnhospitals, @extralife4kids and @cu4kids.CMNHospitals.org: Manage website both externally and internally and the 158 custom local sites that have been created for each of our network children's hospitals.

Salt Lake City

-Work as a core member of the digital channel's team and help with the execution and strategy of various channel focuses including CMNHospitals.org blogs/website, Twitter channels and Snapchat.

Greater Salt Lake City Area

-Manage PR support for corporate partners including Chico's FAS, Inc., Panda Express, Credit Unions for Kids, Dairy Queen, Kroger Co., Marriott International, Great Clips and Stripes Convenience Stores.-Manage PR support for Children's Miracle Network Hospitals fundraising program Extra Life.-Assist in keeping our online community up-to-date with daily posts and shares about network news and stories related to our organization on Facebook, Twitter, Instagram, Google+, Pinterest and LinkedIn pages.

Salt Lake City

-Edit and write materials for corporate partners including Chico's, FAS Inc., Stripes, Dairy Queen, Panda Express and Credit Unions for Kids.-Engage with CMN Hospitals social channels and write content for Facebook, Twitter, Instagram, Google+, Pinterest and LinkedIn pages.

Greater New York City Area

Cohn & Wolfe is a global communications agency dedicated to creating, building and protecting brands. -Managed and assisted blogger relations for various brands including creation of targeted media lists, outreach to influencers, putting together mailers, and monitoring and reporting coverage to team and clients-Wrote press releases, fact sheets, media news releases, content for Twitter, pitches, and client status reports-Created targeted media lists containing outlets that best fit needs of various campaigns and pitched both local and national media outlets-Wrote Twitter party promotional plans for various brands-Conducted media audits and analysis -Assisted on satellite media tours-Assisted with new business developments including social audits and competitive analysis -Efficiently used programs such as Cision, Radian 6, Social Radar, Compete, Microsoft Office Suite, and Photoshop

New York, New York

Cohn & Wolfe is a global communications agency dedicated to creating, building and protecting brands. -Assisted teams on blogger programs for various brands -Created briefing books and binders for brand media and editor events-Wrote fact sheets, pitches, and client status reports-Assisted on satellite media tours-Created targeted media lists containing outlets that best fit needs of various campaigns pitching both local and national media-Assisted with new business developments -Monitored for client coverage -Efficiently used programs such as Cision, Radian 6, Compete, Microsoft Office Suite, and Photoshop

Greater Salt Lake City Area

Mom It Forward is a social media community and worldwide network dedicated to enhancing the lives of women, their families, and the communities in which they live.-Executed social media campaigns daily via Twitter and Facebook to increase brand growth and awareness within target markets-Worked across departments to ensure proper messaging was distributed online and was relevant to the company’s and brand’s goals-Created and maintained a weekly Twitter party promotional plan to over 100,000 Twitter followers-Managed Facebook and Twitter interaction and presence on a daily basis by identifying and spotlighting members within the company’s community

Greater Salt Lake City Area

Huntsman Cancer Institute is a cancer research facility and hospital located on the campus of the University of Utah in Salt Lake City-Provide service and support by serving as a volunteer four hours per week in the patient and family care department -Comfort patient families in the surgery waiting room by relaying information about patient status from doctors and nurses-Assist receptionists with projects including pamphlet assembly and patient chart organization

Greater Salt Lake City Area

KSL is an NBC affiliated news station in Salt Lake City.-Wrote content for KSL 5 TV and KSL NewsRadio Facebook, Twitter, YouTube and Pinterest pages. -Assisted on brainstorming and executing strategic social plans to grow all KSL social platforms and TV viewership.-Attended morning story meetings and pitched story ideas for the p.m. news broadcasts. -Completed both long term and short term projects quickly and with detail.-Used social apps including: Aptivada, Vidpresso, Tweetdeck, Twitter, Facebook, Hootsuite, Youtube, Pinterest and Instagram to promote news stories.

London, United Kingdom

Bell Pottinger Consumer is part of Bell Pottinger, a communications agency that delivers creativity, knowledge, expertise, confidence and ambition. Using a tailored mix of PR, social media, experiential and digital content. -Fulfilled special and media event planning activities and arrangements while working at press events to help clients obtain a successful event including the Queen's Jubilee event with Fortnum & Mason on Piccadilly Circus. -Supported the company by conducting new business research for Toby's Traveling Circus while providing historical and statistical background information.-Communicated and pitched various media outlets about current and future products and launches.-Assisted with administrative duties, assembled reports for the clients and wrote summaries of top news stories from the national papers.

Park City, Utah

evo is a social media conference for women where attendees participate in amazing hands-on tutorials and workshops, listen to fabulous speakers, thoughtful discussions and keynote presentations, and network with friends and brands you love. -Followed a social media plan and scheduled daily sponsor-related tweets in order to ensure sponsor satisfaction. -Promoted the conference, events, and sponsors on the conference’s Facebook group.-Photographed special events, attendees, and sponsors throughout the conference and uploaded photos to the conference’s Facebook group.-Served as an effective and efficient team member while providing assistance with social media management, sponsor management, and registration management.

Bachelor Of Science (Bs), Mass Communication Emphasis In Strategic Communication

Activities and Societies: Team member in the Fall 2012 and Spring 2013 Absolute Communication class

Associate Of Science (A.S.), General Studies