Brooke Wastler

Brooke Wastler Email and Phone Number

Marketing Coordinator + Copywriter | Expert in Email + SMS Marketing, Product Marketing, Ecommerce, and Data Analysis @ Omnilux
Brooke Wastler's Location
Los Angeles, California, United States, United States
About Brooke Wastler

💡 Ecommerce Marketing Coordinator + Copywriter 💡With a strong background in marketing, copywriting, and ecommerce, I specialize in developing data-driven strategies that increase engagement, revenue, and brand loyalty. Currently, as the Ecommerce Marketing Coordinator + Copywriter for pūrlisse, YENSA, and JooY, I lead marketing initiatives that have resulted in significant growth, such as a 326% increase in click rates, a 30% rise in subscribers, and a 21% boost in revenue.My expertise includes crafting compelling copy for product launches, email and SMS campaigns, social posts, and web content. Whether crafting compelling copy, managing Shopify sites, or using data to enhance performance, I combine creativity with a data-driven approach in all my work.✨ Key Skills & Accomplishments:- Developed and executed data-driven email and SMS marketing campaigns that boosted click rates by 326%, subscribers by 30%, and revenue by 21% across three brands- Led the copywriting and strategy for over 20 product launches, helping drive a 30% increase in site traffic- Proficient in Shopify, Klaviyo, Google Analytics, and a range of other marketing tools to support ecommerce operations and growth marketingI’m passionate about blending storytelling with strategy to bring brands to life, and I’m always exploring new ways to elevate marketing performance. Let's connect!

Brooke Wastler's Current Company Details
Omnilux

Omnilux

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Marketing Coordinator + Copywriter | Expert in Email + SMS Marketing, Product Marketing, Ecommerce, and Data Analysis
Website:
omniluxled.com
Employees:
30
Brooke Wastler Work Experience Details
  • Omnilux
    Omnilux
  • Purlisse Beauty Inc.
    Ecommerce Marketing Coordinator + Copywriter
    Purlisse Beauty Inc. May 2024 - Present
    Los Angeles, California, Us
    - Conceptualize and execute data-driven email and SMS marketing strategies across 3 brands, leading to a 326% increase in click rate, 30% increase in subscribers, 21% increase in revenue, and 13% increase in order rate.- Develop and manage marketing calendars, driving strategic initiatives across websites, email, SMS, and loyalty, resulting in a 48% increase in returning customer rate and 14% increase in AOV.- Crafted and refined copy for over 20 product launches, including packaging descriptions, marketing taglines, social posts, email and SMS campaigns, and web banners, driving site traffic by 30%.- Analyze data sets for weekly and monthly KPIs across 3 brands to identify underperforming metrics, leading to strategic adjustments that resulted in a 57% increase in sessions.- Manage day-to-day operations of 3 brands’ Shopify sites by implementing new product launches, collections, content, and troubleshooting.- Spearhead the development and execution of targeted ecommerce strategies, including promotions, generating a 21% increase in conversion rate.
  • Purlisse Beauty Inc.
    Marketing Coordinator
    Purlisse Beauty Inc. Aug 2023 - May 2024
    Los Angeles, California, Us
  • Yensa
    Ecommerce Marketing Coordinator + Copywriter
    Yensa May 2024 - Present
    Beverly Hills, California, Us
  • Yensa
    Marketing Coordinator
    Yensa Aug 2023 - May 2024
    Beverly Hills, California, Us
  • Jooy
    Ecommerce Marketing Coordinator + Copywriter
    Jooy Apr 2024 - Present
  • Onni Creative
    Digital Media Manager
    Onni Creative Mar 2021 - Aug 2023
    Beverly Hills, California, Us
    - Grew total following on Instagram, TikTok, LinkedIn, Twitter, Facebook, and Pinterest by 135% with a 7% increase in engagement rate in 6 months.- Pitched, developed, and produced short video and static content across 6 social channels ensuring a cohesive brand identity.- Tracked, analyzed, and reported weekly analytics and KPIs using Sprout Social.- Conceptualized, strategized, and wrote compelling copy for social and blog posts with 100% grammatical accuracy.
  • Netflix, Prime Video, Nfl, Jimmy Kimmel Live, Pringles, Etc.
    Art Department (Set Decorator, Set Dresser, Prop Master)
    Netflix, Prime Video, Nfl, Jimmy Kimmel Live, Pringles, Etc. 2021 - Aug 2023
    - Collaborated with the art director, production designer, and directors to source, procure, and coordinate logistics of props, decor, materials, and furniture.- Dressed the sets while maintaining storage, inventory, budget, and placement of all dressings, as well as executing maintenance and repairs.
  • The Bar Method
    Front Desk Sales Associate
    The Bar Method Aug 2019 - Feb 2020
    Woodbury, Minnesota, Us
    - Executed sales for lead generation, follow up, and close using Mindbody software- Conducted tours of the facility while establishing client relationships - Processed accurate cash and credit card transactions- Guaranteed positive customer experiences and resolved all customer complaints- Recognized and supported team goals and created and maintained positive relationships with team members

Brooke Wastler Education Details

  • The George Washington University
    The George Washington University
    General
  • Centro Universitario Eusa
    Centro Universitario Eusa
    Audiovisual Communications
  • Mercersburg Academy
    Mercersburg Academy

Frequently Asked Questions about Brooke Wastler

What company does Brooke Wastler work for?

Brooke Wastler works for Omnilux

What is Brooke Wastler's role at the current company?

Brooke Wastler's current role is Marketing Coordinator + Copywriter | Expert in Email + SMS Marketing, Product Marketing, Ecommerce, and Data Analysis.

What schools did Brooke Wastler attend?

Brooke Wastler attended The George Washington University, Centro Universitario Eusa, Mercersburg Academy.

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