Contract Ux Designer, Digital Marketer (Form Lifting)
Los Angeles, California, United States
Form Lifting developed an electronic barbell collar to evaluate a weightlifter's progress, and send instant feedback to their smartphone. I conducted user research and product testing in relevant environments. Organized data to systematically develop and iterate upon hardware and software prototypes. Made wireframes and communicated with engineers throughout the development process. Defined unique brand identity, and integrated it into digital platforms, communication campaigns, and marketing strategies. Our team launched a successful Kickstarter Campaign that raised $100,000 for production.