Developed and implemented strategic multi-channel communications plans, which included PSAs, social media content, speechwriting, key messaging and media releases. Used superior writing skills to create a variety of content to support engagement in public affairs dialogue, including key messages, web pages, speeches, news releases, presentations and briefing notes.Researched, wrote, edited and distributed news releases, media advisories, social media posts, webpage content and other written media materials and assisted in coordinating media events.Coordinated the publication schedule, editorial lineup, layout and design, and distribution for the city e-newsletter, City Connect.Made and implemented recommendations, additions, deletions and other revisions to CGS website content, as well as structural, navigational and design changes to the website.

Developed and carried out an annual communication plan and toolkit to effectively leverage outside partnerships and available resources.Measured and analyzed the effectiveness of communication strategies, reported on results and provided recommendations for improving future communications plans.Researched and curated content, from ideation and development, such as content for website, digital media, blog posts, go-to-market strategies, informational flyers, brochures, presentations, media releases, newsletters and e-blasts.Planned and tailored social media profiles to reflect A&M's branding and company values.Monitored analytics of all social media and digital initiatives and make data-based recommendations for optimization.