Brooklyn Sherman Email & Phone Number

New York, New York, United States

I was brought onboard MIC Global, a multinational insurance company, in 2020 to lead theirmarketing department, directly following a merger of what had formerly been three separatecompanies into one new entity. My overarching task at the outset was to blend the identities of these three very different companies and create a new voice and brand for who we would become under one umbrella. This was a challenge both at the creative and interpersonal levels, given that all three companies had long histories of their own and well-established ways of doing things. Not only was it necessary to create a set of strategies that I believed in, but also to get disparate stakeholders to rally around a shared vision. Over the course of several months, I was able to secure the buy-in I needed to move forward with building a brand book, which would serve as the company’s communications blueprint moving forward, covering everything from color palette and type styles to positioning and tone.In rebuilding MIC’s brand, my first objective was to help MIC Global break out of the traditional perception of insurance as stuffy and boring. To this end, I implemented out-of-the-box ideas to create resonant marketing campaigns that focused on great storytelling while simplifying complicated concepts to make them easy to understand. I instituted a policy of removing all insurance jargon in marketing materials. In the world of insurance, this jargon is part of everyday language, but for the average consumer, even many of our ideal B2B consumers, it has the effect of alienating people from the product they’re buying. Instead, we used names for products and policies that described exactly what they are for, e.g. “Porch Piracy Protection” – coverage for when a customer’s package gets stolen off their front porch. New language of this kind not only makes our policies easier to understand, but also helps potential customers to see MIC differently. (Continued in document below)

Greater Los Angeles Area

"The Most Heartwarming Stories on Instagram" - Marie Claire. "'The Way We Met' is an Instagram account for lovers" - New York Post "This Instagram Is Home To The Most Endearing 'How We Met' Stories" - Huffington Post I was a pioneer in the “influencer” space when I created and built my own storytelling platform and brand called ‘The Way We Met’ which I organically grew to over 800,000 followers between Instagram and Facebook. The account shares stories of how couples meet and fall in love. - Secured my own media placement in numerous publications including Huffington Post, New York Post, Elite Daily, The Wall Street Journey, and a 4-page feature spread in Glamour Magazine. - Implemented and executed a nationwide marketing campaign for Zales Jewelry where I curated all the content for both in-store and digital marketing promotions. The campaign focused on creating a new holiday called #OurDay for Zales which celebrated a diverse set of couples sourced by TWWM submissions- Organized and implemented a promotional campaign for the release of Tim McGraw and Sheryl Crow’s single. The campaign received over 64M views on Tim Mcgraw’s social media – his largest viewed post to date- Created original content for other publishers/ influencers, such as George Takei and Little Things, on a profit-sharing basis. Had multiple posts go viral, with engagement reaching up to 14M on a single videoSecured and negotiated my own sponsorship deals with world renowned brands such as Dove Chocolate, Hallmark, 21st Century Fox, Folgers, Tinder, Kay Jewelers, eHarmony, and Match- Created and executed a 3 month paid marketing campaign with Hinge dating app, where I created branded content that generated 100mm impressions and an average CPI of $2.13 ~ 20% lower than the prior period’s average benchmark- Operated an e-commerce store selling The Way We Met branded apparel – remained in the top 10% of Shopify stores launched in the same month during its first year of business

Beverly Hills, Ca

- Drafted press releases for both internal company announcements as well as marketing outreach for clients upcoming shows and tour dates - Managed the financial budget and invoicing for a book of 20+ clients and liaised with the accounting department to ensure timely payments - Assisted in scheduling and routing tour dates, arranging travel, and booking hotel stays for clients- Acted as a liason between clients and buyers, negotiating contracts and triple checking fine print on riders, terms, and agreements- Attended events to represent the company as well as scout new potential talent

Greater Detroit Area

- Worked for Fox 2 News on their web team, publishing original content for their website and social media accounts- Filled in for reporters when needed, conducting on-field reporting, interviews, and creating news packages from start to finish - Ran social media coverage for the 2012 Presidential Election for all of Fox 2 News' social media accounts (Twitter, Facebook, Instagram, Fox 2 Detroit Homepage)- Attended numerous press releases, court arraignments, trials, and crime scenes to collect information and package stories- Worked on the assignment desk following up on news tips and pitching story ideas; seeing leads all the way through to full news packages

Southgate, Michigan

Multi Media Journalist for a small newspaper in Southgate, Michigan. - Worked as an on-field reporter, covering local news and events. - Created full news packages from start to finish, including operating the camera, conducting interviews, and editing segments on FinalCut Pro.