Brook Paslay Email and Phone Number

At Onward Injury Law, I drive the firm's brand strategy and oversee all marketing efforts to enhance our visibility and client engagement. I develop and execute campaigns that effectively communicate how we can help those who have been injured or suffered a loss. My focus is on generating quality leads that drive our success while supporting and helping individuals in a time of need.In addition to marketing, I lead all firm community outreach programs and initiatives, building strong connections within our community. My role involves managing content creation, event planning, and team collaboration to ensure our outreach efforts are impactful and align with our firm's values.

In my role as Manager of Global Branding and Creative for the Grain & Protein division at AGCO, I led a talented team of designers and marketing specialists with a focus on excellence and innovation. I was responsible for directing the creative vision and execution for all five grain and protein brands, ensuring each brand’s messaging was impactful and aligned with our global strategy.A key achievement was spearheading the successful brand refreshes for these five brands. Through collaboration with my team, we reimagined our brands' identities while maintaining strong connections to their history. This involved a detailed process of strategizing, designing, and implementing new brand guidelines across all platforms, ensuring a consistent and engaging brand experience.I also led the initiative to launch an internal digital asset management system, a project that transformed the way our team stores, shares, and manages digital assets. This system streamlined our workflows, improved efficiency, and facilitated easier access to brand assets.During my tenure, we not only elevated AGCO's brand presence in the grain and protein markets but also set new standards for creative excellence.

As a Senior Marketing Specialist at AGCO, I was responsible for developing and executing the marketing initiatives for our grand brands in North America. I collaborated closely with colleagues across departments, and played a key role in crafting innovative marketing campaigns that resonated with both farmers and our dealers. In addition, I led our trade show and event efforts, managing every detail from concept to execution.

As the Marketing & Communications specialist at BLDD Architects, I played a pivotal role in communicating our firm's identity. My responsibilities were multifaceted, centered around creating unique and memorable marketing materials, and developing engaging proposal documents for new projects. My efforts were aimed at not just showcasing our architectural expertise but also at telling a story that resonates with our clients and partners.

Responsible for leading a team of artists and brand managers to achieve excellent performance and deliver high-quality creative under extreme deadlines. Manage workflow and collaborate across teams to ensure a smooth and timely launch for hundreds of campaign creatives every month. Coach and develop every team member by recognizing his or her strengths and growth opportunities.

Acted as team lead on all aspects of assigned digital campaigns from initial RFP to final reporting. Maintained ongoing project-based communication with client, sales director and operations team regarding status and performance of campaigns. Managed the creative production process to guarantee accuracy and timeliness. Developed intuitive client reporting and insights.

Responsible for working as part of a team to develop and execute marketing campaigns. Designed co-op advertising that included print, digital and radio solutions for our dealer network. Acted as team lead for trade shows, collaborating to develop the overall event theme and coordinate all other aspects including graphics, display creation, equipment rentals, vendor relations, budget management and logistics.

As co-owner and designer for Showcard Studio, I provided high-end design services to local businesses. Cultivated relationships by working to understand long-term marketing and creative needs. Worked as part of a two-person team to manage all aspects of the creative process from concept to completion. Delivered targeted solutions tailor-made for every customer.As publisher for THRIVE Entertainment Guide (owned by Showcard Studio), I was responsible for managing a team of writers and photographers to ensure every story was delivered on time, on target and on budget. I worked with the managing editor to develop a content strategy that would engage our readership and attract new subscribers. I was responsible for layout design as well as the marketing strategy for the publication. I acquired and cultivated sales accounts and negotiated advertising contracts.

Responsible for working with clients to understand their creative needs. Create design concepts for a variety of marketing initiatives. Provided print ready files to the pre-press team for production. Facilitated brainstorming sessions with the creative team for larger projects.