Ali Brooks Email & Phone Number

Los Angeles, California, United States

• Lead 39 top volume specialty, catalog and ecommerce accounts ($9M) while evolving boutique-business direction to thrive despite COVID-19 economic downturn and global sourcing challenges

Los Angeles, CA

• Led geographically dispersed boutique sales team of 12 and oversaw sales strategy for $18.8M territory of 310+ accounts across 46 states; managed $1.8M OPEX
• Implemented tiered growth strategy; developed tiered events increasing sales by 300%, with 73% expense reduction; launched virtual showrooms resulting in 73%+ retention 86%+ vol. (model influenced COVID-19 response)
• Designed virtual training program and served as the only wholesale leader outside NY
• Launched new business models to expand business, including partnerships with Ecom (Zappos $1.5M), Cruise, Stitch Fix, Daily Look
• Designed/launched national “shop local” campaign garnering $1M in revenue and media coverage; engaged 202 accounts (64% of business)
• Oversaw daily operations, streamlined communications, and inspired customer centric experiences; oversaw 3 regional showrooms + 2 regional tradeshows including financial forecasts, annual teams + operating budgets

Los Angeles, California, United States

• Instrumental in facilitating ambitious national initiatives; developed sales + relationship strategies to drive revenue
• Led cross-functional, regional teams to develop and deliver regional assortments, projections and seasonal events
• Influential contributor and productive partner in working with Business Leaders; grew business by $1.9M
• Launched 3-year strategic program in collaboration with VP of Sales to accelerate growth in 20 high-profile accounts, resulting in 20%+ YOY

Los Angeles, California, United States

• Instrumental in collaborating with LA sales team to ensure optimum account performance ($2.5M territory)
• Accurately project + sell seasonal line purchases down to SKU level in accordance with national SS team projections
• Create seasonal strategies for each account including financial goals, target doors, in-store marketing initiatives, travel schedule and other tools/strategies that will facilitate profitable business growth
• Build productive account relationships and maintain excellence in customer service

Los Angeles, California, United States

• Full ownership of $800K territory; led PNAA trade show execution and account development

Los Angeles, California, United States

• Present seasonal collection and grow sales in Pacific Northwest Territory ($800K); participate in regional tradeshows (PNAA)
• Spearheaded account management while growing business into new accounts

Los Angeles, California, United States

• Provided integral sales support for key accounts: Macys, Nordstrom, Specialty Stores, PNAA trade show
• Supported VP of Sales in West Coast region strategic planning following resignation of 2 key sales leads

• Hired/developed an award winning regional team; played key role in corporate meetings + planning
• Led management and growth of business in Southern California, Arizona and Nevada regions
• Drove sales through product knowledge seminars, merchandising and department stores
• Maintained visual standards in department store shops; trained associates and designated brand specialists

• Led high performing team to achieve ambitious sales goals, while managing overall business.
• Achieved 3 promotions within 3 years; drove sales and ensured effective merchandising visual standards
• Selected for Executive Training Program; promoted to manage departments at highest performing location in Southern California (Costa Mesa)
• Trained/ developed sales teams in commission + non-commission structures