Established brand identity for company and hired ten employees across various departments. Helped negotiate label’s distribution deal and artist specific recording agreements. Managed team of six to help sign and release music from Grammy Winning, Multi-Platinum selling artists across Pop, Alternative, Rock, Hip Hop and R&B genres. Identified and hired digital marketers, marketing agencies, publicists, radio promoters, digital marketers across North America, Latin America, Europe, Australia, and Asia. Managed supply chain of all physical music. Identified manufacturing and distribution companies. Built D2C stores for artists and created bespoke advertising plan for each release.Implemented short form content strategy for each project across all platforms. Developed advertising strategy and oversaw all advertisements across platforms as well as OOH.

Oversaw multi-million dollar recording budget for Music of The Spheres Album Campaign. Organized all recording trips and managed 20-member crew for creation of album.Created all marketing and content strategy to maximize impact of frontline and catalog releases. Lead the band’s labels Parlophone and Atlantic Records as well as labels of featured artists including BigHit and Interscope to execute campaign strategy. Commissioned all assets including single artworks, trailers, video liners, physical music products, merchandise and more. Secured and executed partnerships with European Space Agency (first ever video premiere via international space station), BMW (first ever rechargeable battery powered world tour), DHL (sustainable freighting and logistics touring partnership), SAP (touring app featuring green travel planner), Ball Aluminum Cups (to reduce single use plastic at venues), Neste Fuel (sustainable aviation fuel) to help showcases sustainability initiatives for global tour. Implemented sustainability initiatives for world tour. Maintained relationships with charity partners One Tree Planted, The Ocean Clean Up Project, Earth Percent and more. Oversaw all paid media including Digital, Broadcast, OOH for global album campaign and tour.

Reported to Chairman and General Manager. Roster of artists included Coldplay, Charli XCX, Chappell Roan, Ava Max, Vance Joy, Christine & the Queens, Jason Mraz, Hayley Kiyoko & more.Established and maintained multi-million dollar marketing budgets. Managed team of four employees including one Senior Director, two Managers and one Junior Product Manager for a combined roster of more than 45 artists. Facilitated creative discussions connecting artists with various art directors, stylists, photographers, glam teams, creative directors, tour directors, set designers etc.

Co-lead the creation of marketing plans at the #1 one record label in the country while reporting to label Chairman, Julie Greenwald and General Manager, David Saslow. Roster of artists included Coldplay, Charli XCX, Vance Joy, Jason Mraz, Christine and the Queens, Hayley Kiyoko, Bazzi, Ava Max and more. Lead cross-functional teams from publicity, digital marketing + creator strategy, digital + OOH advertising, international marketing, radio promotion, commerce, design / creative production and artist development. Assembled creative teams and developed live shows from concept to execution for Icona Pop and Charli XCX. Managed budgets for promo tours with radio and publicity departments.

Managed all touring and promotional activities for a roster of 20+ artists including Twenty One Pilots, Charlie Puth, Marina and the Diamonds, Paramore, Portugal. The Man and more. Oversaw all localized tour marketing efforts and spends with promoters.

Routed national tours and negotiated show deals for The Jesus and Mary Chain, Built To Spill, Citizen Cope, Dinosaur Jr. and more.

Booking Coordinator for Steve Kaul. Tracked deposits and settlements from promoters. Tracked ticket sales across all tours and worked with promoters on localized marketing plans.

Worked with booking agencies to book concerts on behalf of UC San Diego. Issued contracts and negotiated talent fees. Lead team of students, both employees and volunteers, with both marketing and production of events.