Responsible for direct to consumer sales of all RinseKit portable shower products through both paid and organic digital channels. In my 2 year term at the company I have been able to increase website transactions by over 47% and revenue by 91%, equating to an increase of over $1,300,000 in sales compared to the previous period. I have achieved this through the management of the following digital channels:- Google Ads: Planning, creation, and optimization of Google Shopping and Google Ads campaigns. Increased conversion rate by 48%, transactions by 38% and revenue by 78%, equating to an increase of over $485,000 from this channel alone.- Youtube Ads: Content ideation, creation, campaign creation, targeting and optimization. Created in-house ads with over :50 average watch times and 40% completion rates.- Paid Social: Content planning and creation, campaign creation and optimization on Instagram, Facebook and Tik Tok. Recovered performance from decline following IOS updates, to produce a 4:1 ROAS consistently.- Organic Search: Planning and creation of keyword optimized blog content, landing pages and product pages. Consistent optimization of site speed, backlink profile and Google My Business. Utilize Google Search Console and SEM Rush for research and monitoring. Increased traffic by 20%, transactions by 77% and revenue by 123%, equating to $475,384 in sales compared to previous 2 year period.- Amazon Advertising: Creation of new product listings, updating old listings, campaign creation, management and optimization.- Public Relations: Planning, writing and implementation of Press Releases around product releases, company developments and announcements.- Influencer Marketing - Identification and management of influencers in target markets for content creation and product promotion.- Landing page optimization - A/B testing, analysis of on-page behavior utilizing click tracking tools and making adjustments accordingly. Increased conversion rate over 40%.

Was responsible for generating solar leads in San Diego and Orange Counties utilizing both paid and organic digital channels. Efforts lead to millions of dollars in sales increases year over year. Responsibilities included:- Website Design and Management: Created new pages and content using Wordpress CMS. Consistent A/B testing of website elements to increase conversion rate. Efforts lead to a 368% increase in conversion rate between January 2018 and July 2021 compared to previous period.- Search Engine Optimization: Created strategy and executed on all aspects of driving organic search traffic including, keyword research, content creation, link building, directory management, site speed optimization and competitive analysis. Efforts lead to a 200% increase in organic traffic between January 2018 and July 2021, translating to a 550% increase in organic leads and over an estimated $8 million in sales.- Google Adwords Management: Was responsible for creating Google Adwords strategy, implementing campaigns, monitoring and optimizing daily. Efforts resulted in an over 1,000% increase in leads from that channel, leading to an estimated $6 million in sales from that channel alone between January 2018 and July 2021.- Email Marketing: Created strategy and managed campaigns, designed emails using HTML, pulled lists from Salesforce for sending, scheduling and analytics- Analytics: Reported monthly on website traffic and conversions, as well as search queries and clicks in Google Search Console. - Marketing Tech Research: Researched new products and strategies to be implemented into our social media and SEO strategies.- Graphic Design: Created graphics for website and print publications using Adobe Photoshop.- Video Production: Filmed and edited videos for website and social media.

Was responsible for aiding a San Diego based real estate company in marketing operations to increase brand awareness and generate leads.Social Media Marketing- Created and managed content for company's Facebook and website; included taking pictures and video. Created and implemented mass email campaigns using Mailchimp. Posted listings on various social media sources including Craigslist and Facbook.Web Design – Designed company's current web page using Wordpress.Administration - Was responsible for data entry of customer information, answering phones, creating and reorganizing databases using Excel, and assisting in company operations.Graphic Design- Designed flyers, letters, email templates and other assorted marketing material using photoshop.

Conduct research and produce content for fitness guru Nancy Drew's speeches and blog. Document Nancy's involvement in the community via photography, blogging, and video.

- Created content for promotional blog and social media including blog posts, videos, and photos.-Wrote promotional press releases.-Managed social media outlets.

Served as warehouse manager and managed employees in the distribution and maintenance of beach rental equipment. Dealt directly with customers on the phone and in person and handled any issues they had with the company. Managed quality output of rental product for deliveries. Trained employees on customer service, how to use service system, equipment maintenance, and driving techniques for deliveries. Drove 18' box trucks to deliver rental equipment. Assisted in establishing relations with local hotels and other business to generate referrals and boost sales.

Worked with director of afternoon news broadcast on editing video sections for daily news. Helped toggle graphics and worked with audio on live broadcasts.

Responsible for ordering equipment, filming, and editing of documentary about local history funded by local philanthropists. Interviewed professors, pastors, and local government officials in documentary about race riots in Wilmington.