BRIIA is an early-stage company accelerator that provides entrepreneurs, teams, and collaborators the resources to grow and close angel and seed funding. Since its inception, six cohorts have raised over $75 million in angel funding. My leadership focuses on customer advocacy, marketing, storytelling, corporate and mentor development, and the planning of Executive Speaker Series events for the broader BRIIA community.

Mesh AI simplifies complex healthcare staffing scheduling for physicians, resident groups, physician assistants, nurses, and specialized patient care staff.

SewerAI is an early-stage SaaS startup employing AI technology to enable rapid and accurate underground infrastructure assessment. My leadership and expertise stabilized and operationalized the Customer Success and Support teams by implementing a playbook and supporting management technologies, Salesforce, Intercom, Linear, and Mixpanel, to track customer KPIs.

GiftNow is a multi-product suite of Digital Gift Cards, Product Gifting, and Corporate Gifting. Served as the customer success category leader of a diverse portfolio of national brands such as Target, Birkenstock, Uniqlo, Kate Spade, Peet’s Coffee, Michael Kors, Saks Fifth Avenue, and Coach. Success was achieved through a fanatical focus on the customer journey, employing deep data analysis to capture gift-intent shoppers, increasing sales by 20%. Notable achievements included a 3X overspend on promotional gift card campaigns that added $1 million in revenue, a 40% revenue expansion with Peet’s Coffee through corporate gifting, and an industry first with Uniqlo digitizing gifts right from their store shelves with UGC personalized content.

Recruited by the CEO due to industry knowledge, reputation, relationships, and customer trust. My work supported Webcollage’s sales growth and retail vertical expansion internationally as a content commerce leader, delivering double-digit sales ARR and shopper engagement in electronics, beauty, apparel, home improvement, CPG, pet care, luxury, consumables, baby, and other categories.Delivered a billion dollars in online revenue internationally for Walmart and Costco and in North America for Target, Macy’s, Petco, PetSmart, Neiman Marcus, and Staples.—improved page-visit-to-conversion by 20% and reduced product returns by over 40%.

SellPoints is a retail content syndication technology for manufacturers and their retail partners. In my leadership and management role, I coordinated the creation and management of two teams, Customer Success and Digital Media Professional Services. The Customer Success team focused on onboarding, client satisfaction, revenue expansion, analytics, support, education, and business reviews. The Digital Media Services team delivered creative media design, user experience, and scalable marketing productions. My management oversight included leading international expansion and technology partners.

Asked by the CEO to take over the Product Management team to drive innovation through focused development sprints that ultimately decreased sales cycles. Accomplishments include: Increased shopper media engagements by 125% with the development and launch of SellPoints’ Active Product Tour 2.0 Technology across desktop and mobile. Launched SellPoints’ SmartSync Technology – managed integration with technology platforms IBM WebSphere, Oracle ATG, Hybris, and other backend eCommerce platforms. Designed and architected Contextual Hotspot application. Increases shopper conversion by 390% and was web section 508 accessible, with localized language support.

Increased professional and creative services revenue by 150% while driving topline P&L growth.Led account management and customer service teams adding new clients by 70%. Major clients included Canon, Panasonic, Brother, and SanDisk. Creative campaigns achieved prestigious awards with budgets in excess of a million dollars.

Provided project management leadership for the Integrity Enterprise Security product line. Planned, scheduled, tracked, and delivered project milestones, partnering with functional teams in development, QA, documentation, and marketing.

As Customer Advocacy Program leader, we worked with C-Level executives to obtain case study success stories based on cost savings metrics distributed globally for access by PeopleSoft sales. These success stories had a direct impact on closing deals 30% faster. Designed and developed a cloud-based platform utilizing natural language algorithms of PeopleSoft customer success stories. The stories were accessible by sales and marketing worldwide. The platform captured thousands of success stories in video and text that could be searched, downloaded, and immediately used for sales meetings, webinars, events, and more.

Saba Systems is a leader in enterprise Learning Management Systems—one platform for governing, assigning, automating, and tracking required training. I provided management leadership for a team of UX designers and content creators for the suite of e-learning products. The work included establishing usability style guidelines, usability studies, cross-function team organization, project schedules, budgets, and staff career growth.

Ultris pioneered a patented presence detection technology platform, forging virtual communities and educational spaces where individuals with shared interests would learn together. As part of the core leadership team, I was recruited by the company founders. In June 2001, Ultris Inc. was acquired by Saba Systems for an estimated $10 million in stock. During my tenure, I was pivotal in shaping the functionality design and web flow architecture of Ultris' information exchange technology. Furthermore, I spearheaded business development endeavors, cultivating relationships in radio, television, and print sectors while delivering business strategies, revenue, and competitive analyses to our clients.

Leader of an interdisciplinary team that produced Reader Rabbit Playtime for Baby(TM). Successfully managed and led a team through product stories, activity designs, and software production. The product was the first in the Reader Rabbit line to include personalized features, such as importing a child’s photo, saying the child’s name, and incorporating offline print activities. Reader Rabbit Playtime for Baby(TM) received the top 20 award within PCDATA’s educational category. The product shipped on time with great reviews, $40,000 under budget, and exceeded all sales projections by 40%. Collaborated with marketing staff on presenting product highlights to press, vendors, and trade shows.