Brooks Juneau Email & Phone Number

Austin, Tx, Us

As part of the Executive Team, I help lead the company in most aspects of the business. Strong focus on all marketing plans, lead generation, phone sales, ad spend, product development, and company P&L. • Transformed business model from one-time payment to a more successful subscription base model.• Built a highly efficient marketing team from the ground up and cut marketing costs by 20%.• Successfully transferred the company from multiple technology platforms to Hubspot, reducing overall costs and increasing proficiency.• Increased visibility in all aspects of the company by implementing new reporting dashboards.• Lead a diverse team during many successful product launches.

Sylvan Lake, Michigan, Us

Develop and execute ecommerce strategies for a portfolio of outdoor adventure sports websites. Expanded role to include P&L responsibility for $60 MM+ ecommerce business, oversight of marketplace sales, conversion optimization, digital marketing, content strategy, brick & mortar retail marketing, and new business opportunities.• Reengineered failing email marketing program. Increased channel revenue 112% through process improvements, email redesign, A/B testing, and adding new technologies.• Initiated and led the redesign of seven ecommerce sites resulting in improved conversion rate, mobile interaction, revenue per session, and decreased bounce rate.• Led the selection and implementation of a new A/B testing software (Monetate) and the internal testing team and process, increasing the conversion rate by 10%.• Achieved sales growth YoY on ecommerce sites through improved promotional planning, email list growth, and targeted investments in all paid channels.• Led the internal approach to marketplace sales by establishing a cross-functional team focused on Amazon best practices, FBA, and SFP sales.• Key player in driving the development and expansion of the company’s private label brands, resulting in increased market share and margin growth.• Engineered multiple strategic partnerships within vertical and adjacent verticals resulting in 25% YoY customer file growth.

Plymouth, Mi, Us

Oversaw the merchandising team comprising merchants, assistant merchants, purchasing and web coordinators to develop and sell branded merchandise for some of the world’s largest brands. Responsible for all marketing and creative efforts, total margin levels, department P&L, supplier relationships, and product quality and design.• Achieved 30% YoY sales growth on Chrysler brand merchandise program sales through product assortment expansion and improved investments in marketing.• Worked with the sales team to close over 150 MM in new business over an eighteen-month period.• Transformed team of 20 into a highly effective team of 16 marketing and merchandising professionals.• Ensured that the product offering correctly represents and reinforces the client’s brand.• Key player in the corporate leadership team that drove the business through KPIs, strategic goals, and new business opportunities.

Plymouth, Mi, Us

Successfully formed and led the new Marketing and Creative Services team. Developed new processes that were focused on sales growth and automation. Drove sales up 25% during the first 12 months with the new group through improved planning, more efficient ad spending, and better client communication.• Improved promotional planning by incorporating sales goals, historical data, and inventory reports.• Cut outside costs by 30% by renegotiating contracts and scrutinizing the effectiveness of vendors.• Implemented A/B testing team. Increased conversion rate by 20% on B2B sites and 10% on B2C sites.• Annual Leadership Award Winner. Nominated by staff and chosen by ownership.

Plymouth, Mi, Us

Led and mentored a team of art directors, copywriters, and freelancers to execute marketing plans for B2B and B2C clients. Responsible for creating and maintaining strict client style guidelines, conceptualizing ideas, and managing the workflow within the department.• Work closely with account executives to ensure client needs are being met and that marketing projects are on track and within the scope and budget.• Managed the customer experience for over 30 websites, including website design, content, information architecture, branding, marketing, and usability.• Led the complete rebranding efforts of Helm, a 70-year-old company.

Infinet Marketing Group is a full-spectrum Internet marketing company specializing in customer acquisition, email marketing, ecommerce, and creative and custom web applications. Generated substantial sales growth year over year until selling the company in February 2010.• Chief internet strategist of over 30 successful B2C and B2B ecommerce sites.• Developed effective marketing plans for multimillion-dollar clients, incorporating digital and traditional media strategies.• Maintained client list that ranged from Fortune 500 companies to private equity backed startups.

New York, Ny, Us

Bachelor Of Fine Arts (Bfa), Art Direction And Marketing

General Studies