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Dedicated marketing professional with tradeshow and event management expertise (both in person and virtual), excellent project management skills, advanced copywriting and proofreading abilities, and a desire to provide a positive brand experience to all internal and external customers.
Zund America, Inc.
View- Employees:
- 45
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Tradeshow ManagerZund America, Inc. Dec 2019 - Present• Manage the process of evaluation, planning, and execution of Zund America's appearance at trade shows and other corporate events (approx. 15 trade shows with equipment and 10 sales conferences without equipment per year). • Provide advice in choosing which trade shows the organization should attend.• Develop and manage the trade show/event planning process and schedule, prepare for, and manage individual shows/events.• Supervise the Digital Media / Tradeshow Coordinator.• Manage the company's Wearables Program, including revitalizing the program with new items and a new vendor.• Collaborate with end users regarding their successes with their Zund cutters, and write PR pieces to be published in various trade publications and on social media. -
Experiential Marketing ManagerThe Vollrath Company Jan 2017 - Mar 2019Sheboygan, WisconsinManaged the tradeshow program, a multi-million dollar mobile showroom cross-country tour, annual sales meetings, and collaborated with training manager for special events with Vollrath University. -
Sr. Communications Specialist, Corporate AffairsHsa Bank, A Division Of Webster Bank, N.A. Nov 2013 - Jan 2017Sheboygan, Wisconsin• Project managed a multitude of assignments, ranging from copy/design of flyers, web pages, PowerPoint presentations, ads, scripts, direct mail pieces, proposals, promotional items, apparel, tradeshow booths, signage, and other miscellaneous projects. This included gathering business requirements, participating in and leading meetings, and effective communication across all teams involved. • Event planner for national and regional tradeshows/conferences. Included developing comprehensive checklist of logistics required for all national tradeshows, submitting contracts to Legal Department for review/edits, developing an event/marketing calendar for pre- and post-show communications, securing outside vendor to create booths, coordinating shipments and staffing, and attending shows to oversee booth setup and staffing in the booth.• Print inventory manager, ensuring the Bank had inventory of printed collateral, and coordinating direct mailings with outside vendor or internal mail room team.• Served as lead writer for communications aimed at our accountholder audience. This encompassed emails, direct mail letters, web copy, and social media copy.• Served as lead writer for crisis and apology communications aimed at our accountholder and employer audiences.• Served as proofreader and editor for all marketing materials across multiple marketing teams.• Created weekly internal newsletter, including writing articles, gathering articles from coworkers, editing submissions, and ensuring timely distribution each week. -
Marketing Services SupervisorMayline Mar 2001 - Nov 2013Sheboygan, WisconsinResponsibility for all field communication, design and distribution of advertising and promotional materials, product launch marketing, event planning, and maintaining Mayline's extensive website.• Designed/developed and executed advertising materials using Adobe Creative Suite software. This included print ads, flyers, brochures, web based/multimedia ads, direct mail pieces, and website materials.• Supervised outside creative vendor’s work on advertising, literature, and showroom décor.• Wrote press releases and submitted to multiple media avenues.• Proofread outgoing correspondence and product brochures.• Managed company’s Facebook page.• Designed/developed and sent out product or service announcements to email database of 13,000+ contract furniture dealers using Constant Contact email service provider.• Worked closely with Product Managers to launch new products and update marketing materials on existing products.• Had working knowledge of html files/copy to upload sales documents, product instruction sheets, bulletins, etc., directly to Mayline’s website via a Content Management System. Maintained dealer listing on website. • Managed tradeshow products, materials, and services as well as coordinating all aspects of tradeshow lead follow-up and fulfillment.• Gathered, edited, and proofread copy for the company newsletter, checking grammar, context, organization, consistency of message, and presentation. Worked with area printer on layout.• Coordinated annual sales meetings with rep principals from all over the US and Canada.
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Marketing Communications SpecialistMayline Nov 2009 - Feb 2013Sheboygan, Wi
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Marketing CoordinatorMayline Jan 2006 - Nov 2009
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Executive Secretary, Sales & MarketingMayline Sep 2003 - Jan 2006Shebyogan, Wi
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Executive SecretaryMayline Mar 2001 - Sep 2003
Theresa Brooks Skills
Theresa Brooks Education Details
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Journalism -
Criminal Justice -
Integrated Marketing Communications
Frequently Asked Questions about Theresa Brooks
What company does Theresa Brooks work for?
Theresa Brooks works for Zund America, Inc.
What is Theresa Brooks's role at the current company?
Theresa Brooks's current role is Tradeshow Manager | Marketing Communications | Marketing Generalist.
What is Theresa Brooks's email address?
Theresa Brooks's email address is th****@****any.com
What is Theresa Brooks's direct phone number?
Theresa Brooks's direct phone number is +192045*****
What schools did Theresa Brooks attend?
Theresa Brooks attended Indiana University Bloomington, Indiana University Bloomington, University Of Wisconsin-Madison.
What skills is Theresa Brooks known for?
Theresa Brooks has skills like Trade Shows, Newsletters, Marketing Communications, Press Releases, Advertising, Marketing, Facebook, Adobe Creative Suite, Brochures, Training, Proofreading, Brand Management.
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