Jason Broome Email and Phone Number
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Strategic thinking leader with over 20 years’ senior management experience. Highly dedicated to achieving business objectives, with drive and motivation to produce excellent results. Striving to be influential in the leadership and development of my organization.Results only come from hard work, having started my career at the entry level, working my way up to my current position is testament to this, effort = reward. My achievements are due to determination and a willingness to succeed, adapting to change and leading and motivating a team to exceed business objectives and delight our customers. KEY CAREER ACHIEVEMENTSTurned a loss manning business to profitability.Completed a green field project to design, build and complete a new 4S centre in Mongolia. Successfully achieved luxury market share leadership (by volume) for the first time in three years.Raised CSI performance score from 61% to 96%, by creating a culture of excellence.KEY MANAGEMENT CAPABILITIESAbility to lead and motivate a team to exceed business objectives.Develop strong relationships with key stakeholders as well as both existing and new customers.High spatial ability allowing creativity and substantial out of the box business management. Dedicated to staff training and development to foster a high performance culture of excellence.Committed to customer care and improving customer satisfaction.Continuously seeking to improve operational efficiencies in order to drive business and staff performance. Specialties: Management of automotive franchise operations. Strategic Business Development
Ccm Motorcycles
View- Website:
- ccm-motorcycles.com
- Employees:
- 19
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Managing DirectorCcm Motorcycles May 2024 - PresentManchester, England, United Kingdom
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Managing DirectorHgb Group Mar 2022 - Aug 2023CambodiaAssumed responsibility for 3 premium brands newly introduced into the market, set about improving brand awareness and communication in the marketplace to increase sales penetration. Implemented aggressive sales campaigns to improve stock turn and reduce inventory. Successfully improved brand recognition, tripled sales performance and grew market share. Conducted pop up exhibitions to gain customer awareness and improve lead generation.Grew after sales performance by revising operational structure and implemented comprehensive KPI’sRecruit and train digital team to maximise brand exposure and digital presence.Retrained the social media team to better use resources, produce local content and more interactive posts. Achieved a significant improvement in customer engagement, increased social media followers by 118% -
Managing DirectorEurokars Group Indonesia Jan 2020 - Dec 2021IndonesiaConducted a 360° business review to categorize and prioritize critical areas for improvement. Established a customer service task force to improve customer satisfaction. Work to build a stronger team of employees and give direction on brand alignment. Work closely with the principals to rebuild relationships. Reduce company overheads by restructuring to utilize shared resources. Increased sales volume by over 20% during challenging economic conditions. Established trade in system to improve conversion from competing companies. Revised marketing strategy to improve customer engagement and lead generation. Initiate a digital strategy to improve brand engagement to enhance digital presence. Built a local micro site to host local content and 360° virtual videos to improve customer experience. Grew social media 31% by establishing a clear strategy and content schedule. Opened a new E-commerce store to improve retail penetration and sales revenue. Improved online lead generation with targeted demographics and engaging campaign creation. Grew PR share of voice from 3% to 11% by improving media relations and media activation. Use root cause analysis to improve the CSI score from 7.05 – 8.9. Created customer follow up survey to capture complaints before escalation to brand. Completely overhauled CRM system and data acquisition to improve data quality index from 33% to 83% Align retail pricing with market to improve segment penetration and market share. -
Brand DirectorSamaco Apr 2018 - Dec 2018Saudi ArabiaFacilitated the acquisition of two luxury brands and their integration into the Samaco Automotive Group. Led the design and refurbishment of six new showrooms and three service centers. Re-launched Bentley and Lamborghini into the market to realign the brand strategy.Raised CSI performance score from 61% to 96%, by creating a culture of excellence.Realigned the retail pricing strategy and discount policies to improve new vehicle GP by 5%.Achieved a 50% growth in accessory sales through campaign management and targeted sales activities.Launched a pre-owned department to satisfy client demand and provide an additional revenue stream. Reduced customer complaints considerably through route cause analysis.Created social media accounts to improve market brand awareness and facilitate lead generation.
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Managing DirectorStarchase Group 追星集团 Apr 2013 - Apr 2018MongoliaPlanned and executed a green field project to build a new 4S dealership and body repair facility. Established a new business in its entirety, including all financial and legal aspects. Purchased land and vetted contractors through a tendering process. Overall management of the project overseeing the design and construction to final build. Completed the building project and opened a state of the art 4S facility. Conducted a Porsche World road show for 240 potential customers generating a 9% conversion ratio.Received best in Asia Pacific award for recognition towards CRM data use and capture.Achieved market share leadership from competitors (BMW & Range Rover) in the first year of operation.Implemented an aggressive marketing strategy to achieve maximum exposure and create brand awareness.Negotiated an acquisition of a local company including transfer of shares and assets.Recruited and trained a new workforce prior to opening of the business.Initiated discussions with Audi to successfully acquire the brand representation in Mongolia.Managed the design and fit out of a temporary Audi showroom and workshop facility. Successfully launched the Audi brand into the market achieving strong sales growth immediately. -
Senior ConsultantBmw New Zealand / Motorad New Zealand Aug 2012 - Feb 2013New ZealandConducted market research on motorcycle business, including mystery shopper visits to all stores in the territory. Completed competitor analysis and benchmarks along with creating action plans and strategies to improve each operation. Coordinated a 360° business review to categorize and prioritize critical areas for improvement.Compiled data analysis to create action plans and provide guidance in implementing changes.Provided business coaching and mentoring to franchise holders to improve daily operations.Project managed a new retail outlet providing sales, service and accessories for motorcycles.Implemented policy manuals and procedures for all staff functions to improve workflow and reduce duplication of duties.
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Dealer PrincipalJeff S. Gray Feb 2011 - Jul 2012New ZealandResponsible for all operational and financial aspects of the business. Accountable for return on investment and all commercial activities. Provided support and mentoring for two additional franchise operations. Reintroduced the MINI brand to the market and ensured stable sales growth. Successfully achieved luxury market share leadership (by volume) for the first time in three years.Raised ROS by 0.7% through increasing sales volumes of 14% and F&I Income by 33%.Achieved 95% CSI score by introducing a client follow up system (up from 75%)Generated a 9% growth in repeat business and customer retention through CEM activities.Exceeded sales targets by 15% through the reintroduction of the MINI brand to the local market.Enforced a 30/60/90 day policy for used cars and consequently improved stock turn and reduced losses.Over achieved lifestyle and accessories targets by 240% by opening a new shop in shop.Revised policies for new and used departments to improve sales volume and increase gross per unit. -
General ManagerHong Ye An Feb 2007 - Jan 2011Directly responsible for overall management of the business units and their financial performance. Standardized procedures to be in line with manufacturer requirements. Achieved a 12% ROS increase with revised sales policies on stock age and increased gross per unit.Increased profitability by 20% by introducing up-selling initiatives to improve revenue per customer.Developed strategic marketing plans and activities to achieve desired business budgeted ROI.Provided training on use of CRM system to maintain prospects and improve conversion ratios.Created a training program to ensure staff performed to brand standards and improved customer satisfaction.
Jason Broome Skills
Jason Broome Education Details
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Automotive -
Automotive Management
Frequently Asked Questions about Jason Broome
What company does Jason Broome work for?
Jason Broome works for Ccm Motorcycles
What is Jason Broome's role at the current company?
Jason Broome's current role is Strategic Thinking Management Professional.
What is Jason Broome's email address?
Jason Broome's email address is ja****@****ail.com
What schools did Jason Broome attend?
Jason Broome attended University Of St.gallen, Brighton Met.
What skills is Jason Broome known for?
Jason Broome has skills like Automotive, Executive Management, Automobile, Team Management, Sales Management, Operations Management, Business Strategy, New Business Development, Business Planning, Marketing Strategy, Management, Income Statement.
Who are Jason Broome's colleagues?
Jason Broome's colleagues are Stéphan Mézard, Taman Bulle, Owen Davies, Liam Grundy, Niti Nararidh, Simon Doherty Mba, Chris Goldsbrough.
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