Chris is a growth marketing leader with a deep background in performance marketing, GTM strategy, people management, and leading cross-functional pods. He spent 4.5 years at MasterClass scaling the Facebook acquisition channel while hitting strict ROAS and LTV/CAC targets. While at MasterClass he became an expert in all aspects of paid social advertising, with a heavy emphasis on creative testing and managing big budget promo and brand campaigns.In his most recent role at Mavan, Chris is leading GTM strategy for early-stage start-ups as a fractional Director of Growth. He’s taken on new channels like Google Search and oversees Lifecycle, CRO, Data, and Creative projects. Chris can be described as:● Analytical and Creative - Scaled Meta/Facebook to $4m average monthly budget at MasterClass and brought over 100 courses to market.● Strategic - GTM strategy for early-stage startups, working directly with founders and C-Level at Mavan.● Cross-functional Motivator - People and Pod leader that can develop Jr. Level teammates and managecross-functional growth projects with Creative, Data, CRO, and Lifecycle teams at MasterClass and Mavan.