Clients: Independence Blue Cross, Comcast Spectacor, Philadelphia Soccer 2026, Blue Cross Blue Shield Association, Teleflex, Tandigm Health, Villanova University, Belfor RestorationResponsible for integrated marketing across multiple accounts including strategic communications, branding, positioning, paid campaigns, executive visibility, media relations, issues management and event executionDevelop messaging platforms and thought leadership programs to support client corporate strategiesDirect executive visibility programs involving communications counsel, message development, social and speechwritingMedia coaching, message training, and speaker preparation for 50+ C-suite executives­Oversee national media strategy resulting in speaking appearances (J.P. Morgan Health Care Conference, Forbes Healthcare Summit, HLTH, HIMSS) and media appearances (“Don Lemon Tonight” CNN, “Morning Joe” MSNBC, “PBS Newshour” PBS, New York Times, Wall Street Journal, Washington Post, Modern HealthcareHandle reputation management on issues such as ­the COVID-19, data security, health system negotiations, real estate expansion, annual financials, bankruptcy, cyber security, labor disputes, campus violence, school closures, sexual harassment and zoning approvalsChange management for senior leadership transitions for publicly-traded and private companiesServe as primary media contact and spokesperson as needed for agency and clientsDevelopment and launch of business leadership conference with 300+ executive attendees, 30+ speakersLead new business pitches from ideation through development and presentationHandle contract negotiation and legal review process

Clients: Bayer Environmental Science, Sun Life, Keystone Foods, BraskemOversaw accounts in the petrochemical, pesticide, food manufacturing and financial industriesGuided a Brazilian petrochemical company with change communications during acquisitionof Sunoco Chemical’s U.S. assets; tactics include weekly e-newsletters, FAQ sheets, employee town hall meetings, employee surveys, workplace signage, key stakeholder letters, and media relationsDirected external public relations program for the U.S. professional business of Bayer Environmental Science, the pesticides division of Bayer AG; provide strategic insight on the positioning and launch of new products and technologyProvided issues management for Keystone Foods, the largest supplier of protein products for McDonald’s restaurants on the East Coast, in resolving matters including environmental impact, employee safety, product recall, food safety, and workforce reductionHandled announcement event for the naming rights of Sun Life Stadium; worked with Miami Dolphins, event producer and other vendors to execute launch event in a five-week span Conducted crisis training drills at client manufacturing facilities to test internal protocols and standard operating procedures as well as teach message development and proper communication techniquesCoached client executives on best practices for customer, media and employee communications; conduct communication, presentation and media training sessionsOversaw media relations activities for designated accountsBudgeting, forecasting and analysis for accountsManaged six professionals; responsible for recruiting, hiring, developing and mentoring account staff

Led a segment of the agency’s largest business-to-business (B2B) account, Bayer Environmental ScienceExperienced in negotiating with and managing vendors for a range of production needs including design, printing and freelance writingDeveloped annual strategic public relations plan and directed day-to-day implementation of tactical activities including event planning, media relations, content development, and general project managementPerformed media and crisis trainings for agency clientsFacilitated brainstorming and planning sessions with client and agency staffManaged multi-million dollar budgetSupervised and developed a staff of six team members

Developed and wrote PR plan including budget estimating and management Served as primary contact for client’s leading product categoryAccount lead on core steering group for generic defense plan on client’s flagship product, developed key messaging and distributor channel training programsProduced a 40-page, customized publication on a quarterly basisDeveloped key messaging and press introduction components of launches for two new products Managed team activities; supervised billable time for account team

Serviced B2B accounts in the energy, food, media, banking and manufacturing industriesDeveloped public relations strategy and implemented tactical programs primarily through media relations with industry influencersEnhanced visibility of client brands and products by writing and placing technical articles, feature stories, case studies and press releases in local consumer media and national trade publicationsExecuted integrated marketing efforts with creative and production team membersDeveloped concepts and wrote copy for creative strategies with agency design teamOversaw implementation schedules for projects to meet client deadlines