The expertise of Power Quality Doctor is to reduce the operation costs by optimizing the power quality. We help our customers to identify their exiting and potential power quality issues, quantify their implications, specify a solution and making their facility reliable and more profitable.

Leading the company's global sales, marketing and business development to more than double it sales and improving its product line

Creating a new product category in the field of motor control by introducing new concept of motor controllers. Creating new product category demanded thorough market analysis to evaluate the existing market propositions and to define the product specifications and offering.I have designed and implemented all aspect of the product 4P model and promoted it inside and outside the company, as well as significant market education. In addition to the common marketing activities, as the product was new category, I have lectured in international conferences and published technical and marketing articles in magazines and websites.

The marketing department that I have managed handled three key functions: Business development; product marketing management; and marketing communication (MarCom). In my job I have established a distinguished corporate identity of an international company and developing its business into the power quality analysis field in addition to the power quality correction. I have lead developing of new unique data compression algorithms, which are patent protected, that are the foundation of the company core analysis technology.

Making direct sales to end users of high-technology products. My job included all sales cycle from pre-sale, negotiating, closing and post-sale. Each sale was unique customized solution, based on the specific customer needs. In addition I provided matrix support to agents and sales managers outside of Israel.

Managing a team of 10 R&D engineers divided into three teams of software, firmware and hardware development. The software development was in Borland Delphi, the firmware was in assembler of Analog Devices DSP and the hardware included all the DSP and peripherals, as well as analog front end.