Ashley Brown Email & Phone Number

• Responsible for advancing the strategic vision through marketing and communications to maximize Kappa Delta’s position in the fraternal market. • Lead a team of six employees and external partners in the areas of brand management, public relations, content development, campaigns and promotions, editorial direction for quarterly, award-winning magazine, graphic design, photography and videography and digital landscape. • Develop crisis communications playbook; Provide leadership on issues; serve as main media contact.• Implement communication strategies around belonging, equity, diversity, and inclusion.• Spearhead visual brand identity refresh and execute successful implementation.

• Develop strategic marketing and communications globally to drive revenue growth • Manage brand architecture, strategy and positioning; ensures consistent brand experience• Lead a team of remote and co-located marketing specialists and agency relationships • Oversee creative process for naming, visual assets, content, product launches, digital marketing campaigns, sales tools, events/tradeshows and CSR programs • Responsible for internal and external communications including critical customer communications, public relations and M&A• Deliver quarterly marketing results to private equity board

Greater Atlanta Area

• Spearheaded creative development of high-end brand from start to finish• Planned and executed data driven B2B campaigns from strategy to execution and reporting• Collaborated with product marketing, engineering and sales teams to successfully launch new products• Coached and led marketing team in New York, Belgium and Atlanta

Greater Atlanta Area

• Led successful corporate re-brand including a comprehensive brand identity package• Deployed global campaigns to generate leads and drive product sales• Built brand awareness among target audience through digital marketing initiatives, public relations, tradeshows and advertising• Collaborated with cross functional teams and external partners to execute creative projects

Greater Atlanta Area

• Develop and integrate brand marketing and communications strategies. • Manage resources and oversee creation of sales tools such as videos, presentations, brochures, and other collateral in order to ensure consistency of brand identity across all platforms. • Collaborate with product marketing to launch products, develop product names, materials and presentations for a global sales force. • Manage direct marketing efforts to reach target audiences.• Manage all digital marketing activities including SEO, social media, and web maintenance

Atlanta, Ga

Write2Market creates recognizable industry leadership by our Triple A Methodology: Access, Awareness & Awards. I worked closely with Atlanta CEOs, marketing leaders and teams on various accounts to provide marketing communication and public relation strategies to increase communication success• Generate media coverage for B2B clients in business, technology and energy industries• Write original content for bylines, conference speaker sessions and award submissions• Manage 8-10 client social media campaigns including LinkedIn, Facebook, Twitter and Google+• Maintain and update websites and email databases using marketing automation tools such as Pardot, Mailchimp, and ActOn

Atlanta, Ga

Work closely with CEO and Partners to manage and update social media outlets, promotions, sponsorships & events, and website. Raise brand awareness for a newly imported beverage.

Austell, Ga

• Created and tracked yearly marketing plans, campaigns and budgets for three business divisions • Designed marketing collateral e.g., sales flyers, brochures, presentations and ad copy • Wrote and distributed press releases for product launches and events• Developed and maintained social media community and e-newsletter creation and distribution• Represented company at industry tradeshowsAccomplishments: Assessed segmented budgets and implemented company-wide marketing budget, in turn, reducing excessive spending. Awarded Business Continuity & Disaster Recovery Company of the Year (2011) by Business Continuity Awards in London. Byline featured in the US Chamber’s BCLC 2011 Annual Disaster Response Report

Dahlonega, Ga

• Developed and distributed marketing memos, press releases, and meeting minutes• Managed direct mailings, company website, budgets, and client e-mail database• Coordinated tradeshow and photo shoot logistics Accomplishments: Established social media presence for company; created an in-house user manual for the VAI Management Software system

Strategic Marketing Management Executive Education

Communication Skills & Executive Development, Talk So People Listen

Bachelors, Business Administration- Marketing

Activities and Societies: Kappa Delta Sorority, Hope Scholarship, Dean's List