communications 21® is a full-service digital marketing and public relations agency based in Atlanta. Founded in 1992, c21® specializes in content marketing for business and consumer brands and organizations to increase awareness and drive demand. Our award-winning work includes marketing and promotional campaigns, strategic media relations, executive media training, crisis management, special events and a myriad of interactive services, including email marketing, social media marketing and engagement, mobile channel development, online advertising, SEO, video production, and website development and management.As a senior account manager, I provided digital marketing strategy and social media tactics to clients, as well as media relations and website management support. I also assisted in managing c21's industry-leading internship program.

The University Program Council (UPC) is a student-led programming board consisting of 11 committees and an executive board that bring a variety of events to Auburn’s campus. These events are planned and executed by students for students.As the organization's first vice president of marketing, my responsibilities included:- Used a $14,700 annual budget to promote committee specific events and UPC holistically- Held and executed weekly meetings with eight marketing managers that oversaw marketing materials for their specific committees- Completed advance calls regarding event hospitality with visiting talent, such as 2 Chainz, We the Kings and Chris D’Elia- Submitted marketing requests to a third-party design team for 40 events and general UPC promotion- Oversaw the execution of the social media content calendar and audience engagement by public relations committee- Monitored ordering of promotional materials and design work from the third-party team

As director of the public relations committee, my responsibilities included: - Promoted UPC as a whole, as well as its 60+ events, by maintaining a strong presence on social media (Facebook, Instagram, Twitter, Snapchat) with an annual budget of $1,500- Planned and executed hospitality services with Speakers and Comedians, Major Entertainment and Tiger Nights committees and executive members for visiting talent, such as Rainbow Kitten Surprise, Dave Barnes and Rae Sremmurd- Wrote blog posts for UPC’s website reviewing events, promoting upcoming events and explaining event procedures and policies- Planned social media posts on Facebook, Instagram and Twitter through Hootsuite one month in advance- Delegated tasks among three assistant directors to ensure exceptional promotion of UPC’s events- Collaborated with the director of UPC’s Publicity committee to have a unified approach to promoting the organization and its events

As assistant director of the public relations committee, my responsibilities included:- Assisted with promoting UPC as a whole, as well as its 60+ events, by maintaining a strong presence on social media (Facebook, Instagram, Twitter, Snapchat)- Wrote blog posts for UPC’s website reviewing events, promoting upcoming events and explaining event procedures and policies- Served as “committee dad,” communicating with and delegating tasks to ten committee members throughout the school year- Took pictures at all UPC events, published them on Facebook and integrated selected pictures onto UPC’s website

While serving as volunteer coordinator for the Atlanta Jazz Festival's 40th anniversary, my responsibilities included:- Attended 18 events included in “40 Days of Jazz” around the city of Atlanta to promote the Atlanta Jazz Festival's 40th anniversary- Recruited approximately 75 volunteers to attend the “40 Days of Jazz” events and Atlanta Jazz Festival to work various stations- Coordinated approximately 75 volunteers to attend three required training sessions before the festival, which were led by another intern and myself- Scheduled and stationed volunteers at designated stations for three daily shifts during the three-day festival

Cottonseed Studios is an event production company focused on cultivating a creative community through arts, music and film.As a PR and marketing intern, my responsibilities included:- Maintained a strong social media presence by promoting Cottonseed and its events through the company’s platforms (Facebook, Twitter and Instagram)- Branded and promoted the inaugural Concourse/South music and arts festival- Pitched social media marketing ideas weekly to the creative director and business owners- Assisted with promotion, coordination and management of four music and art events in downtown Opelika with a team of two other interns