Benjamin Brown

Benjamin Brown Email and Phone Number

Marketing and Strategy Executive for AI and B2B SaaS @ Fairmarkit
Benjamin Brown's Location
San Diego, California, United States, United States
Benjamin Brown's Contact Details
About Benjamin Brown

Passion for unlocking brands’ full potential by leading them through transformative growth phases, from early-stage building to later-stage scaling. Applying executive leadership in marketing, strategy and operations to lead programs in pipeline growth, customer education and enablement, and continuous feedback loops across marketing, sales, customer experience and product teams.I've successfully steered multiple AI and B2B SaaS companies through complex market environments, building and leading high-performing teams that consistently deliver exceptional results. Key growth initiatives include go-to-market strategy, revenue enablement, product marketing, content strategy and thought leadership. Operational initiatives include team training programs, product development, restructuring and M&A.I thrive in environments where I can roll up my sleeves as a player-coach and align cross-functional teams on shared goals, whether it's launching new products, refining the customer journey or organizing flagship events. My ability to synthesize customer feedback into actionable insights has helped prioritize development and shape product roadmaps, as well as align marketing strategies with business objectives to ensure that every initiative drives measurable impact.I apply a data-driven approach to each initiative, empowering each team member with clear, measurable accountabilities that they can own, report on and improve over time. I cultivate teams that operate with curiosity, humility, and autonomy. Elevating culture in this way, along with balancing strategic vision with tactical execution, ensures that everyone brings their A-game from start to finish.And I make sure to have fun along the way. Always up to talk about travel, food and fitness.

Benjamin Brown's Current Company Details
Fairmarkit

Fairmarkit

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Marketing and Strategy Executive for AI and B2B SaaS
Benjamin Brown Work Experience Details
  • Fairmarkit
    Vice President Marketing
    Fairmarkit Nov 2024 - Present
    Boston, Massachusetts, Us
    Fairmarkit is an autonomous sourcing platform that helps organizations source more competitively at scale. Procurement teams use Fairmarkit’s AI and GenAI capabilities to manage 10x more events per FTE and uncover $40k in savings per buyer per week.
  • Akasa
    Vice President, Marketing
    Akasa Feb 2024 - Oct 2024
    South San Francisco, Ca, Us
    Recruited to lead go-to-market strategy, pipeline growth and thought leadership by developing and directing programs across product marketing, content strategy and creative, field marketing and events, digital marketing and demand generation, and PR and communications • Surpassed pipeline goals by leading new positioning and messaging strategy, launching two new products and running multi-channel campaigns that educated enterprise health systems on the benefits and ease of generative AI-based products• Led cross-functional teams that brought together marketing, sales, customer engagement and product for defining new customer segments, product roadmap, sales trainings, pricing strategy and churn protection• Boosted campaign conversion by establishing new analytics and reporting infrastructure, refining ABM strategy and instituting a customer advocacy program that produced top-tier media placements, speaking opportunities, testimonials and thought leadership content
  • Conversenow.Ai
    Vice President, Marketing And Customer Experience
    Conversenow.Ai Dec 2022 - Dec 2023
    Austin, Texas, Us
    Promoted to increase customer retention and customer lifetime value. Hired as VP Marketing to transform newly-funded brand into an AI category leader• Achieved record customer retention by building scalable teams and infrastructure around customer education and enablement• Elevated customer lifetime value by leading sales, marketing, customer engagement and product teams through feedback loops, cross-functional communication, customer journey mapping and product development
  • Conversenow.Ai
    Vice President, Marketing
    Conversenow.Ai Sep 2021 - Dec 2022
    Austin, Texas, Us
    Hired to transform ConverseNow into the market leader in voice AI for restaurants by growing revenue and customer pipeline• Grew enterprise pipeline and secured commanding market share by developing multi-channel program that combined digital marketing, strategic partnerships, PR, thought leadership and events• Accelerated ARR growth by leading go to market strategy around new product launches, directing teams in TAM analysis, customer and competitor research, launch plans and sales enablement
  • Tastepro
    Founder, Ceo And Chief Marketing Officer
    Tastepro Jun 2018 - Sep 2021
    San Diego, California, Us
    Built marketplace platform from the ground-up into a 42-person company with 20x YOY sales growth and 15x YOY user growth• Increased ARR amidst COVID pandemic by pivoting product development, positioning and messaging toward new revenue streams and customer segments• Led go to market strategy and new market expansion through B2B customer education programs and B2C demand generation with campaigns encompassing digital marketing, PR and influencer partnerships
  • Princess Cruises
    Head Of Content Strategy And Development
    Princess Cruises Apr 2016 - Jun 2018
    Santa Clarita, California, Us
    Promoted after 10 months to increase ROAS and reduce project timelines by identifying new content opportunities and refining operations across 20 cross-functional teams• Generated record web traffic and digital engagement by directing content strategy around educating first-time cruisers, creating campaigns from inbound keyword and broader market trend analyses• Delivered record ROAS by identifying and closing deals with NBC, CBS, Discovery, A-list celebrities and social influencers• Reduced project timelines by creating new marketing operations procedures, breaking down silos and increasing cross-team collaboration without additional meetings
  • Princess Cruises
    Sr. Product Analyst
    Princess Cruises May 2015 - Apr 2016
    Santa Clarita, California, Us
    Hired to increase yields on domestic cruises through pricing strategy, LTO’s and channel partnerships• Delivered record yields by creating new pricing models based on time series forecasting, as well as identifying new product offerings through consumer insights analysis
  • Nbcuniversal, Inc.
    Product Analyst, Home Entertainment
    Nbcuniversal, Inc. Aug 2014 - Jan 2015
    New York City, Ny, Us
    Recruited by SVP of Commercial Analytics during MBA to evaluate digital distribution channels for future investment• Directed 8-figure investment by identifying top performers through regressions and other analytical models
  • Mgm Resorts International
    Executive Associate
    Mgm Resorts International Jun 2014 - Aug 2014
    Las Vegas, Nevada, Us
    Hired during MBA to increase sales and reduce overhead across company’s 150-brand food and beverage portfolio• Boosted sales through menu engineering and upsell, creating playbook based on top-performing GM interviews• Elevated sales per labor hour by refining operations to reduce order input time and increase order volume
  • Teach For America
    Teach For America
    Teach For America Jun 2010 - Jul 2013
    New York, Ny, Us
    Recruited by Americorps program with 9% selection rate to teach students in underserved schools • Led 200+ students to surpass state and national testing standards, with some students achieving more than three grade levels worth of growth in one year• Founded First Grade Food Critics program for nutrition education

Benjamin Brown Skills

Leadership Public Relations Marketing Entrepreneurship Management Online Journalism Digital Marketing Social Media Marketing Social Media Strategy Event Planning Marketing Strategy Brand Management Public Speaking Product Development Multimedia Competitive Analysis Data Analysis Sales Microsoft Excel Marketing Analytics Food And Beverage Writing Operations Management Strategic Consulting

Benjamin Brown Education Details

  • University Of Southern California
    University Of Southern California
    Analytics
  • University Of Nevada-Las Vegas
    University Of Nevada-Las Vegas
    Education
  • University Of Southern California
    University Of Southern California
    Fine Art

Frequently Asked Questions about Benjamin Brown

What company does Benjamin Brown work for?

Benjamin Brown works for Fairmarkit

What is Benjamin Brown's role at the current company?

Benjamin Brown's current role is Marketing and Strategy Executive for AI and B2B SaaS.

What is Benjamin Brown's email address?

Benjamin Brown's email address is be****@****enow.ai

What is Benjamin Brown's direct phone number?

Benjamin Brown's direct phone number is +185892*****

What schools did Benjamin Brown attend?

Benjamin Brown attended University Of Southern California, University Of Nevada-Las Vegas, University Of Southern California.

What are some of Benjamin Brown's interests?

Benjamin Brown has interest in Science And Technology, Education, Arts And Culture, Economic Empowerment.

What skills is Benjamin Brown known for?

Benjamin Brown has skills like Leadership, Public Relations, Marketing, Entrepreneurship, Management, Online Journalism, Digital Marketing, Social Media Marketing, Social Media, Strategy, Event Planning, Marketing Strategy.

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