Uppercase is a premium e-commerce agency specializing in paid social and website conversion rate optimization. Our approach marries data-backed a/b testing strategies with highly engaging creative built specifically for paid social. We have successfully scaled 30+ e-commerce brands sustainably and profitably.Uppercase has direct experience in the following industry segments:- Beauty / Skincare- Apparel / Fashion- Jewelry / Accessories- Food & Beverage- Health & Fitness- Subscription products and servicesReach out for a complementary strategy audit!

-Worked closely with cross functional teams to develop a united Facebookmessage at events like CES, Mobile World Congress, CES, Ad Week & Cannes-Worked closely with sales team leads and PMM to set goals-Analyzed 100+ ad tech related events to determine yearly event calendar-Worked closely with regional marketing leads to determine messaging-Created and managed project plan timelines-Worked with global Facebook teams to develop cohesive Ad Tech messaging

Promoted from Integrated Marketing Coordinator in 2014 and Marketing Assistant in 2013.Marketing-Managed integrated marketing plans for Mashable events including content marketing, email marketing, social media and digital ads-Managed Mashable partnerships with companies/organizations-Produced branding materials including case studies, brand kits, swag, house ads and sizzle reels-Set marketing goals in creative briefs-Analyzed effectiveness of campaigns and produced recap reportsCommunications & Social Media-Produced internal and external Mashable presentations-Managed communication plans for Mashable events-Worked with journalists and bloggers around the world for global event coverage-Liaised with advertising and PR agencies-Managed @MashableEvents on Twitter from 2013-2014-Hosted Twitter chats from Mashable accounts-Managed Mashable's main Facebook page on weekendsEvents-Managed content strategy and helped with production for Mashable events including SXSW, The Social Good Summit, The Mashies, Cannes, Comic Con, CES-Sourced and managed speakers-Created all marketing materials like emails, house ads and paid social media-Responded to RFPs of potential sponsors-Managed client relationships with sponsors-Managed production of signage and creative branding materials like swag-Built event websites-Managed run of show

-Developed marketing campaign for Opensource.com including Google Adwords, and other online marketing strategies-Managed social media for Opensource.com with a focus on Facebook, Twitter, Google+ and Pinterest-Engaged Opensource.com community through various social media campaigns-Distributed content to online discovery tools like StumbleUpon and Reddit-Monitored analytics reports through Omniture, Google Analytics, SproutSocial, Facebook Insights and Hootsuite-Produced landscape study which describes online habbits of Opensource.com target market-Wrote articles on how open source principles can be applied to government, business, education and other fields published on Opensource.com-Composed HTML for weekly email sent to 250,000 subscribers

-Attended Integrated Systems Europe (ISE) trade show in Amsterdam and InfoComm in Las Vegas-Created and produced promotional InfoComm game to raise awareness for rAVe at InfoComm. Incorporated social media to include AV enthusiasts unable to attend the trade show-Interviewed different companies and attendees about products and experiences at trade shows-Recorded videos of new products that were published on the rAVe website-Posted updates of the trade show through blog posts, tweets and Facebook posts

-Coordinated the production of Paws4Ever website (www.paws4ever.org) along with production team-Produced Waggin’ Wagon (mobile dog treat food truck) and client presentation-Created wireframes for Paws4ever website using Mockingbird

Account Management, Dr. Scholl's accountCreated executive summary to brief team members for new business pitch• Produced competitive analysis for Dr. Scholl's brand digital competitors• Developed "social listening" presentation to determine how consumers are talking about Dr. Scholl's in social media• Wrote status reports after meetings to keep agency and client up-to-date•Worked on creative and planning for Durex intern project and presented in front of judges and entire agency• Participated in weekly "lunch and learns" to learn about other agency positions

Collaborated with other specialists and worked very closely as a team to facilitate sales of Apple products• Trained new employees and helped current employees with further development• Encouraged customers to embrace new technology and to use it to enrich their lives• Focused on implementing exceptional customer service and support