I collaborate with leadership, clinical staff, and cross-functional teams to create, implement, and oversee comprehensive marketing strategies that drive growth, improve patient experience, and elevate the Johns Hopkins Medicine brand in the National Capital Region, with a focus on Sibley Memorial Hospital and Suburban Hospital. Serving as a strategic partner, I help deploy marketing initiatives that connect patients with world-class care while advancing organizational goals.Key responsibilities include market research, optimizing campaigns, project management, and stakeholder relationship building to enhance the patient journey and strengthen our competitive position in the DC, Maryland, and Northern Virginia markets. My work is driven by a commitment to delivering impactful, patient-centered marketing that reflects the excellence of Johns Hopkins Medicine.

At the Healthcare Information and Management Systems Society (HIMSS), I led a dynamic team to drive marketing excellence through strategic planning, data-driven insights, and process optimization. I helped redefine the Marketing Operations function to prioritize analytics, technology, lead generation, and revenue growth, ensuring alignment with organizational goals.Driven by a commitment to advancing healthcare through innovative marketing strategies, I focused on aligning marketing operations and strategy with the HIMSS mission of improving health outcomes through information and technology.• Led a team of five, including Marketing Automation, Operations, and Web Content specialists.• Oversaw project management and campaign execution for diverse marketing initiatives.• Collaborated with the CMO on strategy development, Board of Directors presentations, and high-level operational planning to support organizational initiatives.• Optimized Marketo for marketing automation and lead generation strategies and Litmus for streamlined email marketing efforts.• Fostered communication and collaboration between cross-functional teams, including Product, Sales, IT, Legal, HR, Media, and Membership.

At the Advanced Medical Technologies Association (AdvaMed), I led the marketing and communications strategy for various high-profile medical technology industry events, driving engagement and delivering measurable results. I worked closely with stakeholders to develop targeted campaigns, optimize CRM efforts, and enhance the overall event experience.• Led marketing and communications strategy and execution for various AdvaMed events.• Revamped and managed HubSpot to streamline audience segmentation and email marketing campaigns to improve efficiency and effectiveness across initiatives.• Owned marketing email campaigns, including content creation and scheduling.• Composed monthly Events & Education e-newsletters.• Managed COVID-19 Resource Center and developed weekly e-newsletters.• Analyzed web traffic using data insights from Google Analytics.• Collaborated with internal teams to develop audience targeting strategies and generate leads for AdvaMed's membership program.• Crafted brand strategies and value propositions for AdvaMed's Events & Education offerings.• Drove event promotion and visibility through social media marketing on key platforms.

• Coordinated interview preparation and production from initial concept to final production (write and edit content, design and layout, proof and final approval).• Collaborated with multiple teams and market sectors while guiding the interview process.• Worked closely with pursuit teams to develop content for marketing collateral.• Developed social media content.

• Oversaw the Office of Economic Development's LinkedIn and Twitter pages.• Ran monthly web traffic reports through Google Analytics.• Facilitated bi-monthly email campaigns through MailChimp.

• Authored and edited content for the Greenville Health System blog and social media channels.• Analyzed digital advertising PPC trends across 12 campaigns on Google AdWords.• Monitored web traffic on Google Analytics.

• Coordinated and managed 20 Clemson University events across the state of South Carolina for Clemson Tiger Town Bound, an event for newly accepted students, and EMAGINE, a program designed to encourage STEM education for middle school and high school students.• Assisted the Clemson Marketing staff in the development, coordination and implementation of marketing and promotional efforts.

• Worked with key volunteer leadership within CBBS to support their development goals. • Pulled donor and prospective donor’s information through the use of Raiser’s Edge, a smart cloud fundraising and relationship management software for nonprofits.• Planned alumni events, board meetings, and football-related activities for CBBS.