Ross Brown Email & Phone Number

Canada

- Commercial air route revenue, contribution margin and cost modelling- Conduct primary market research in the commercial aviation sector, including pricing, customer satisfaction, scheduling and branding studies- Aviation/tourism product and business development- Strategic planning and problem solving for clients

Canada

Special Project:Setup a public charger program (named initially Jump On Enerjet) to increase revenue by selling unsold seats on repositioning flights:- Primary and secondary market research (e.g., product pricing)- Cost accounting and revenue analysis for each flight segment- Ground handling agreements + liaising with the airport authorities- Marketing communications, including a mini website with live chat + Google AdWords (Certified) campaigns on the search & display networks + guerilla marketing tactics + PR- Established sales distribution channels without a traditional airline GDS (General Distribution System) or online booking system by setting up the first airline eBay ticket sales store + mini call centreOpportunity Analysis:- Ongoing analysis of scheduled air service opportunities, including revenue and cost projections, aircraft utilization, market conditions and competitor response strategiesCharter Sales:- Client satisfaction market researchPre-aircraft Aquisition (2006 - 2007):- Contributed to the original business plan & investor presentation materials

Kelowna, British Columbia, Canada

I operate a licenced B&B guest suite in my home for up to five guests. It is a tiny operation, but we (my hospitality support contractors and I) have managed to achieve a 5.0/5.0 average guest rating through developing proprietary hospitality systems, guest touch points and creating a sense of place for guests by featuring local artisan foods & art.

Vancouver, Canada Area

- Co-authored the business plan used to raise the start-up capital- Secured most of the round one financial capital- Assisted with financing the start-up- Co-develop the ongoing business strategy while chairing the executive and board- Oversaw creative branding and merchandising- Among Holt Renfew's top-selling products for the 2010 holiday season

Vancouver, Canada Area

Key areas of responsibility:- Operational safety- Oversaw about 10 employees- Two leased/contracted buses- On-time performance- Business finance- Marketing communications- Online and telephone sales- Maintained business relationships (e.g., hotels, Whistler Resort, contracted suppliers, Transportation Board)

Whitehorse, Yukon

- Analyze and recommend fare adjustments- Develop travel packages and product distribution- Co-ordinate and facilitate negotiations with other airlines, tour operators & gov’t- Route and timetable analysis- Advise on check-in and in-flight service- Organize major media buys and advertising programs- Co-ordinate media and travel trade FAMs to Yukon

Abbotsford, British Columbia

- Established a comprehensive marketing program for YXX in 1999- Identified, with YXX Administration, annual business marketing objectives- Developed and managed YXX's aerospace and aviation marketing communication plan targeted towards consumer and industry audiences to meet or exceed YXX's business marketing objectives- Measured the success of YXX marketing programs and re-engineered initiatives- Worked with YXX's airline partners, plus other airport tenants, to ensure the success of existing air routes and the economic environment of the airport- Aided YXX Authority to develop scientific data that demonstrated demand for new air routes and modified frequency on existing corridors- Played a key role in the successful launch and business development of Air Canada, Airspeed, Canada 3000, Central - Mountain Air, Helijet, Jetsgo, Northern Hawk Aviation, Peace Air, Signature Vacations, Transat Holidays, WestJet, ZIP Air & ZOOM at YXX by sharing my knowledge and experience of the airport's market area, using primary & secondary market research, plus proven demand for new destinations and increased frequency on existing routes with the airlines- Participated with regional tourism operators to establish "pay-to-play" marketing programs that promote the Fraser Valley, while increasing YXX inbound visitor volume and stimulating the regional economy- Oversaw YXX’s marketing contractors and Visitor Reception Centre volunteers- Offer free consulting to other regional BC airports- Prepared and delivered air route sales presentations to airlines- Facilitated stakeholder meetings- Media spokesperson

Abbotsford, British Columbia

I was a summer university student working in finance, responsible for ticket control (distribution) to the Air Show's partner sales outlets, general admission gates, air show campground and volunteers.

Bachelor'S Degree, Tourism, Business, Marketing Communications, Human Resources, Finance

Activities and Societies: Thompson Rivers University Alumni Award for Outstanding Achievement in commercial aviation development.

Resort And Hotel Management Diploma, Tourism And Travel Services Management

Diploma, Business, Marketing Communications, Sales, Financial Accounting, 10, 11 & 12

Activities and Societies: Panther Pride Award for Outstanding School Service (1995)Graduated with Honors (1995).