- Commercial air route revenue, contribution margin and cost modelling- Conduct primary market research in the commercial aviation sector, including pricing, customer satisfaction, scheduling and branding studies- Aviation/tourism product and business development- Strategic planning and problem solving for clients

Special Project:Setup a public charger program (named initially Jump On Enerjet) to increase revenue by selling unsold seats on repositioning flights:- Primary and secondary market research (e.g., product pricing)- Cost accounting and revenue analysis for each flight segment- Ground handling agreements + liaising with the airport authorities- Marketing communications, including a mini website with live chat + Google AdWords (Certified) campaigns on the search & display networks + guerilla marketing tactics + PR- Established sales distribution channels without a traditional airline GDS (General Distribution System) or online booking system by setting up the first airline eBay ticket sales store + mini call centreOpportunity Analysis:- Ongoing analysis of scheduled air service opportunities, including revenue and cost projections, aircraft utilization, market conditions and competitor response strategiesCharter Sales:- Client satisfaction market researchPre-aircraft Aquisition (2006 - 2007):- Contributed to the original business plan & investor presentation materials

I operate a licenced B&B guest suite in my home for up to five guests. It is a tiny operation, but we (my hospitality support contractors and I) have managed to achieve a 5.0/5.0 average guest rating through developing proprietary hospitality systems, guest touch points and creating a sense of place for guests by featuring local artisan foods & art.

- Co-authored the business plan used to raise the start-up capital- Secured most of the round one financial capital- Assisted with financing the start-up- Co-develop the ongoing business strategy while chairing the executive and board- Oversaw creative branding and merchandising- Among Holt Renfew's top-selling products for the 2010 holiday season

Key areas of responsibility:- Operational safety- Oversaw about 10 employees- Two leased/contracted buses- On-time performance- Business finance- Marketing communications- Online and telephone sales- Maintained business relationships (e.g., hotels, Whistler Resort, contracted suppliers, Transportation Board)

- Analyze and recommend fare adjustments- Develop travel packages and product distribution- Co-ordinate and facilitate negotiations with other airlines, tour operators & gov’t- Route and timetable analysis- Advise on check-in and in-flight service- Organize major media buys and advertising programs- Co-ordinate media and travel trade FAMs to Yukon

- Established a comprehensive marketing program for YXX in 1999- Identified, with YXX Administration, annual business marketing objectives- Developed and managed YXX's aerospace and aviation marketing communication plan targeted towards consumer and industry audiences to meet or exceed YXX's business marketing objectives- Measured the success of YXX marketing programs and re-engineered initiatives- Worked with YXX's airline partners, plus other airport tenants, to ensure the success of existing air routes and the economic environment of the airport- Aided YXX Authority to develop scientific data that demonstrated demand for new air routes and modified frequency on existing corridors- Played a key role in the successful launch and business development of Air Canada, Airspeed, Canada 3000, Central - Mountain Air, Helijet, Jetsgo, Northern Hawk Aviation, Peace Air, Signature Vacations, Transat Holidays, WestJet, ZIP Air & ZOOM at YXX by sharing my knowledge and experience of the airport's market area, using primary & secondary market research, plus proven demand for new destinations and increased frequency on existing routes with the airlines- Participated with regional tourism operators to establish "pay-to-play" marketing programs that promote the Fraser Valley, while increasing YXX inbound visitor volume and stimulating the regional economy- Oversaw YXX’s marketing contractors and Visitor Reception Centre volunteers- Offer free consulting to other regional BC airports- Prepared and delivered air route sales presentations to airlines- Facilitated stakeholder meetings- Media spokesperson

I was a summer university student working in finance, responsible for ticket control (distribution) to the Air Show's partner sales outlets, general admission gates, air show campground and volunteers.