Terry Brown Email & Phone Number

Flower Mound, Tx, Us

Dallas, Texas, Us

Vice President, Partner – Account Management• Neighborly Home Services (Neighborly.com) Tier 2 DMAs• Artificial Intelligence (AI) Task Force Committee – Chair/PresidentPartner / Senior Partner / Vice President – Business Development, USA/CanadaModernizing GTM strategy as well as re-branding of agency mission, vision, values, and core strengths. Managed business development, attracting & on-boarding new clients and cementing strategic partnerships.• Led only non-incumbent agency certification for Honda Tier 2 DMA/Dealer Ad Association (DAA)• Western Washington Dealer Ad Association (DAA) - Honda Automotive Tier 2 DMAPartner / Senior Partner – McDonald’sLed DMAs in Dallas/Ft. Worth, Tyler, Houston, Beaumont, Amarillo, Lubbock, Midland/Odessa, Abilene & San Angelo, TX.• Directed account teams in the development, presentation and execution of consumer relevant marketing, advertising and public relations programs and strategies for the general market, Hispanic, African American, and Asian consumer with an annual budget of $30+ M driving YoY comp increases on annual sales of $2.5+ B.• Increased agency fees and services $2.2 M.• Captured first to market status in the U.S. with Cardlytics, Dosh (Venmo) and Kard platforms on a DMA basis with highest ROI/KPIs leading to national implementation.• Captured first to market status in the U.S. with e-sports platform Brag House for a DFW & Houston DMA test and learn leading to national implementation.

Mclean, Virginia, Us

Spearheaded Mars, Inc. growth of the brands of Uncle Ben's, Mars Chocolate and Wrigley in the food service vertical, fostering and nurturing relationships with the top 100 restaurant chains, partnering with marketing, culinary, R&D, and purchasing to land promotional and permanent product placement on menus.• Developed promotions utilizing Mars brand assets with NFL, NASCAR, and Live Nation. • Managed and grew the accounts with American, Delta, United and Spirit to double digits partnerships with an airline broker.• Created and launched McDonald’s TWIX McFlurry, Which Wich Yellow M&M’s Cookie and Chili’s Durum Wheat Pearls.

Dallas, Texas, Us

McDonald's - Directed DMAs in Richmond, Norfolk & Charlottesville, VA; Lexington, KY; Sacramento, Fresno & Chico, CA; Reno, NV; Dallas, Abilene & San Angelo, TX . Developed strategies and launched initiatives to increase market share, build restaurant sales and customer counts, grew product categories and delivered bottom line profits for 800+ restaurants with $1.8B AR and $42M budget. Catalyzed top teams, growing the business during distressed markets, increasing 2% to 9.5% in DMA sales and turning around Western Region from #22 of 22 in 2008 to #1 in 2010 and 2011.Western Union - Planned, authored and executed Shopper Marketing Strategy and quarterly national promotional spin-offs by retail category including Grocery, Warehouse Supermarket, Convenience Store, Bank, Check Cashing and Discount Stores.

Dallas, Texas, Us

Ideated and executed consumer innovation for marketing, advertising, public relations, digital and mobile programs. • Produce 40+ TV and 50+ radio spots bilingually, as well as outdoor, industrial rights and digital assets through the National Creative Program ($8.3M budget) and supervised contracts and promotions with National Pork Council, National Cattlemen's Beef Association, National Dairy Council, Coca-Cola, and Dr Pepper.• Led the team first to advertise executions on DMA basis for Xbox Live, Cinema, Hulu, Pandora, Facebook, Ticket Masters and Hispanic Calling Cards.• Conceived and led multi-DMA promotions: Mcrib.com Farewell Tour I & II, Bonelesspig.com, Filet.com, Sharkbait.com and morningimpaired.com.• Created the “Midnight Gaming Championship” National E-Sports Video Gaming Tournament to promote “Open Late” campaign, morphing into the largest U.S. console e-sports gaming tournament, the first in world to include a mobile phone e-sports gaming tournament, the first to have consecutive tournaments in multiple cities on the same day, with 56 tournaments in 19 cities over 16 weeks. Produced/directed championship with 200+ finalists & 20,000 spectators.

Dallas, Texas, Us

Led DMAs in Dallas, Amarillo, Lubbock, Wichita Falls, Abilene & San Angelo, TX; Oklahoma City, Tulsa & Ardmore, OK; Albuquerque, NM; Kansas City, Spring Field, MO; Omaha, NE; Salt Lake City, UT. Managed $24M+ annual budget for restaurants with combined annual sales of $1.1B. Supervised the Dallas, Oklahoma City, Salt Lake City and Albuquerque offices and team of 14, increasing DMA sales 19.5% to 34.9%, negotiating contracts and promotions with NFL, Dallas Cowboys, NBA, Dallas Mavericks, Utah Jazz, MLB, Texas Rangers, NHL, Dallas Stars, NCAA, BYU, U of U, OU, OSU, Texas Tech, UNM, OKC Redhawk’s, Special Olympics, Six Flags and Silver Dollar City. Supervised and managed all aspects of marketing preparation for 2002 Olympic Winter Games in Salt Lake City/Park City working with IOC, USOC and SLOC. Defined, developed and executed brand, retail, media, digital outreach and customer experience.

Oklahoma City, Ok, Us

KOCU-TV: Producer, Director and Host for KOCU-TV Campus Sunrise Morning Show