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EXECUTIVE SUMMARYAccomplished independent management consultant with over 16 years of experience leading successful change management initiatives and marketing communications programs for Fortune 500 companies, challenger brands, and nonprofits. Former PwC independent consultant and Marcom agency leader. Specializing in developing and executing effective change management strategies, strategic communications, AI model improvement, crisis prevention and response, and marketing communications. Skilled in crafting positioning, messaging, brand and communications strategies, and building strategic partnerships with nonprofits and government agencies. Expertise includes public relations, advertising, digital marketing, social media, and content creation.POSITIONS HELDIndependent Management Consultant | AI Consultant | PwC Independent Consultant | EVP, Brand Strategist, SVP, and Partner for Marketing Agencies | Digital Company Owner | Investigative ReporterCLIENT EXPERIENCE45+ brands including Alabama Tourism and Conservation, Bayer, Bellin Health, BJC HealthCare, CareSpot Urgent Care, Citi, HP, Kirkland’s, Lowe’s, McKee Foods (Little Debbie), Meta, Ventura Foods (LouAna), Renaissance Hotels, and Southern Research.AI CONSULTINGConsult for tech companies on artificial intelligence. Improved large language models and AI agents.CHANGE MANAGEMENTCreated and implemented global change management communications programs for Fortune 500 and other companies, driving understanding and adoption of new operating models, technology implementations, workplace transformations, corporate restructuring, policy updates, employee transfers, healthcare packages, and mergers. Identified transformation benefits, conducted impact assessments, closed gaps, managed stakeholders, and created and delivered compelling multi-channel content to benefit executives, managers, and staff, ensuring employee engagement and seamless transformations.MARKETING COMMUNICATIONSDeveloped successful Marcom programs for 45+ brands, 200 consumer products, 200+ stores, six golf resort hotels, tourism and conservation initiatives, hospitals, restaurants, shopping centers, and client partnerships with NASCAR, the Rose Parade, NASA, and the Green Bay Packers. Improved consumer experiences, generated extensive media coverage, achieved double-digit annual sales results, and attracted tens of millions of visitors, driving profits and ROI.CRISIS MANAGEMENTReduced risk and resolved crises for CPG, healthcare, manufacturing, and furniture companies.
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Independent Management Consultant, Founder And CeoTrouncemUnited States
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Independent Management Consultant, Founder & CeoTrouncem May 2021 - PresentProvide strategic consulting to Fortune 500 and smaller organizations, specializing in AI model optimization, change management communications, marketing communications, and crisis management programs.Helped train Meta AI’s Llama 3 model with 500M monthly users; assessed transformation benefits and challenges, conducted impact assessments, identified gaps, made improvements, and created change management communications programs that delivered successful transformations for 300K+ employees; and reduced risks of crises.AI Consultant , Mercor and Scale AI Mercor (Stealth): Trained AI agents to perform new tasks. Details to come.Scale AI (Meta): Trained Meta AI's Llama 3 model to write stories, create store promotions, and recommend home decor ideas. Achieved "Super Writer" status for content generation quality.Citi Change Management & Communications Lead, Global Wholesale Credit Risk (PwC)Led global change management communications initiatives impacting 200K+ employees, driving adoption of new operating models, procedures, technology, reorganizations, and 200+ employee transfers to enhance risk management and streamline operations.Conducted impact assessments across divisions, identified gaps, and recommended solutions to ensure successful change implementation.Developed and executed strategic communication programs, including town halls, presentations, newsletters, and intranet content.Managed key stakeholder relationships, ensuring alignment with business objectives and smooth execution of transformation initiatives.HP Digital Transformation Consultant, Communications Planning (PwC)Led internal communications strategy for HP’s digital transformation, focusing on business planning, analytics, and supply chain management, impacting 50K+ employees and customers.Developed targeted communication strategies and compelling messaging to drive employee adoption. -
InvestorTd Jun 2016 - PresentToronto, Ontario, CaIdentify and make strategic investments in tech companies that consistently outperform the market. -
Investigative Reporter And Breaking News AnchorSinclair Inc. Sep 2016 - May 2021Cockeysville, Maryland, UsSpearheaded high-impact investigations leading to significant consumer protection, education, ratings increases, and improvements:Convinced Walmart to pull harmful pills from shelves.Persuaded Google to remove inappropriate ads from children's apps.Sparked an FTC crackdown on data brokers after HBO's “Last Week Tonight with John Oliver” featured my report.Won an AP Best Investigative Reporting award for locating the missing remains of Addie Mae Collins, one of the victims of the 1963 Sixteenth Street Baptist Church bombing. -
Evp, Healthcare Brand Strategy & Marketing Consultant9Rooftops Health Apr 2013 - May 2016Created and led integrated marketing communications programs that delivered 11-18% annual revenue increases for healthcare clients and secured No. 1 market share. Conducted market research, developed strategy and tactics, managed budgets, and led cross-functional teams.BJC HealthCare: Developed and implemented change management and marketing communications programs, creating an internal and external communications initiative called “The World’s Best Medicine Made Better." This boosted CEO approval to 80% and increased revenue by 18% across 14 hospitals.Bellin Men's Health: Created an integrated marketing communications program, achieving 3,000 new patients within 90 days, No. 1 market share, and a featured best practice by the White House. Partnered with Green Bay Packers receiver Jordy Nelson. Developed an innovative website guiding men through essential health screenings by age.Bellin Robotic Surgery: Spearheaded a social media-driven program, capturing No. 1 market share, a 4,700% increase in Facebook likes, and a 42% increase in website visits. Featured Green Bay Packers players competing with Bellin surgeons using da Vinci surgical robots to play the game Operation, tie shoes, and peel grapes.Southern Research: Led a rebranding program, driving an 11% increase in revenue and a 44% rise in donations. Conducted research and interviews with 60 PhD executives, managers, and customers, unifying SR under the theme "Solving the World's Hardest Problems.” Overhauled the brand, including a website and social media revamp, anthem video, and compelling storytelling, resulting in improved financial performance. -
Founder And Ceo, Digital Evolution Media (Affiliated With Fox Sports)Fox Sports Jan 2011 - Dec 2015Launched two national sports websites that earned a Fox Sports affiliation, driving millions of page views and securing top-tier advertisers, including Coca-Cola, Lexus, and Toyota.Authored an investigative report, "A Monster Among Us: The Dark Descent of War Machine," for Bleacher Report, generating millions of page views and receiving critical acclaim: "This is a movie," said 60 Minutes Correspondent Sharyn Alfonsi. -
Partner And SvpLuckie & Co. Sep 2004 - Mar 2013Birmingham, Al, UsLed Luckie PR and high-profile client accounts and teams, delivering comprehensive market research, brand strategy, and content development.Managed client budgets and developed innovative campaigns for national brands, launching over 200 consumer products, 200 stores, and challenger brands.Generated media coverage for clients, including ABC, CNN, NBC's "Today", Food Network, Fox News, The New York Times, The Wall Street Journal, USA Today, Time, Good Housekeeping, etc.Achieved double-digit annual sales increases for clients, and No. 1 market share for key products.Bayer Advanced and Natria: Launched Bayer Advanced and Natria gardening brands for Bayer CropScience, leading PR, digital, and social media efforts. Generated double-digit annual sales increases, achieving No. 1 market share and made Bayer Advanced the fastest-growing gardening brand for several years before SBM acquired it.Lowe's: Created and launched televised hurricane hotlines, driving sales growth and enhancing corporate reputation. Best practice in disaster response by the University of Michigan and MIT. Program featured in Lowe's Annual Social Responsibility Report.Little Debbie Snacks: Developed and launched multiple high-impact PR campaigns, securing coverage on NBC’s "Today," USA Today, local news outlets, and trade and influencer sites, generating sales results that delivered up to 40X ROI. Led the national launch of Little Debbie Chocolate Cupcakes, securing the No. 1 market share.Kirkland's Home: Featured interior decorators as personal shoppers, resulting in up to 100% store sales growth.LouAna Peanut Oil: Developed and executed a national PR program tied to college and NFL football, generating coverage in local markets across the country, NBC’s "Today," and ESPN Radio. Tripled the sales season and geographic footprint, boosting sales and maximizing market share.Renaissance Hotels: Launched six golf resorts achieving high occupancy rates and securing thousands of meetings.
Brian Pia Skills
Brian Pia Education Details
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Northwestern UniversityBroadcast Journalism -
Kellogg Executive EducationAi & Analytics
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University Of MarylandSpeech Communications
Frequently Asked Questions about Brian Pia
What company does Brian Pia work for?
Brian Pia works for Trouncem
What is Brian Pia's role at the current company?
Brian Pia's current role is Independent Management Consultant, Founder and CEO.
What is Brian Pia's email address?
Brian Pia's email address is br****@****kie.com
What is Brian Pia's direct phone number?
Brian Pia's direct phone number is +120560*****
What schools did Brian Pia attend?
Brian Pia attended Northwestern University, Kellogg Executive Education, University Of Maryland.
What are some of Brian Pia's interests?
Brian Pia has interest in Digital Media, Consumer Product Marketing, Health And Wellness, Sports, Marketing Communications And Sports, Health.
What skills is Brian Pia known for?
Brian Pia has skills like Digital Media, Marketing Communications, Public Relations, Advertising, Social Media, Digital Marketing, Integrated Marketing, Blogging, Media Relations, Email Marketing, Online Advertising, New Business Development.
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