Brittney R. Thaler Email & Phone Number

Reno, Nevada Area

Portland, Oregon Area

• Built entire marketing and communications unit from ground up that effectively grew business operations by 10%, resulting in a 375% increase in revenue ($12M). This included growing new customer acquisitions by 15%.
• Reduced budget expenditures by 10% through tracking and cutting inventory, consolidating staffing, and by vetting external vendors.
• Developed new branding campaign "Calling Portland State Home" for residential student recruitment
• Oversaw branding design for new Second Year Experience Program and created all marketing strategies/plans to recruit program participants
• Expanded digital marketing outreach with video development and paid social advertising
• Improved website structure to meet accessibility standards, SEO and increase time on page

• Implemented marketing and communications strategies to recruit for a newly created program which resulted in approximately 30% segmentation of current business with guaranteed revenue generation
• Executed deliverables for customer acquisition yield events (14 events total) with a 29% increase in event attendance
• Developed strategies for web behavioral engagement software to build out communication processes for customer outreach
• Oversaw development of admissions microsite and connected it to digital campaigns
• Completed resume review, phone interviews, on site interviews and on boarded new staff
• Participated in university enterprise website redesign to Drupal 8

Office For Prospective Students

• Developed and executed communications plans and strategies in consultation with high level leadership to achieve recruitment targets as well as expand brand awareness
• Part of award winning marketing team that received ADDY awards for interactive media and honors viewmaster
• Collaborated with university departments on the development of marketing materials to showcase programs and services that resulted in the execution of over 200 yearly projects for both academic and student affairs.
• Increased enrollment to the highest in school history (2012-2013, 7%; 2013-2014 9.8%)
• Increased the number of Presidential Scholar recipients by 100 and National Merit recipients by 15
• Increased in-state enrollment by 6.2% in 2013-2014

Reno, Nevada Area

• Conducted outreach & provided support for low-income first generation high school students
• Prepared students for college application processes for both higher education and technical training programs
• Assisted in the coordination of marketing materials; organized campus visits; hosted application & financial aid workshops for parents and students

Reno, Nevada Area

• Prepared commencement marketing materials & special projects as assigned
• Used PeopleSoft student information system to manage records, registration and applications
• Conducted best practices research for Associate VP for Enrollment Management on International Student Recruitment which led to the development of new recruitment plans and priorities

• Implemented brand development/product marketing strategies
• Strategic consulting, including revenue potential and organization
• Managed 200+ schools & 500+ staff ranging from district level CFO, principal, & secretary
• Assisted districts in generating revenue between $500k-$1 million each year

Master Of Arts (M.A.), Educational Leadership: Higher Education Administration

Bachelor Of Arts, History