• Lead the content team 6abc Digital, the dominant #1 Philadelphia news source on web, mobile, streaming and social mediao Generate 30 million page views per month on 6abc.com, more than all of the other TV news websites in the market combinedo Generate 77 million video minutes streamed across our platforms, placing 6abc Digital in the top 5 most-viewed TV news sources in the United Stateso Dominant leader on social media, serving more than 3 million followers between YouTube, Facebook, Instagram, X (Twitter), and TikTok• Communicate digital strategy and analyzed data to drive editorial decisions across all platforms • Collaborate cross-functionally with news and marketing teams to promote user engagement • Frequently in contact with our sales department to strategize content approach and locate opportunities to drive revenue• Play a pivotal role in innovating training methods and materials, contributing to the development of effective learning solutions• Advise and support high-level executives, reporting insights and efforts to prioritize company-owned platforms• Serve as a key player in driving innovation at the station with a role in nearly all initiatives and projects• Successfully optimize content for on-and off-platform viewership, aligning with station initiatives and driving KPIs• Hire, evaluate and schedule staffers• Monitor and troubleshoot programs and processes to problem-solve issues

• Led 6abc.com to #1 in the market from a distant #2 in just over two years• Owned daily editorial planning and delivery of content to inform platform users• Interview, fact-check, verify and research subjects of news stories• Ensured news was covered accurately to uphold our journalistic standards• Leveraged analytics to make editorial decisions that optimized content for users• Implemented and guided best practices in grammar and messaging• Fostered teamwork and collaboration, as well as provided regular training and coaching• Used search engine optimization strategies to increase video views and unique visitors