Bruce Alderfer Email & Phone Number

Philadelphia, Pa.

• Lead the content team 6abc Digital, the dominant #1 Philadelphia news source on web, mobile, streaming and social mediao Generate 30 million page views per month on 6abc.com, more than all of the other TV news websites.
• Communicate digital strategy and analyzed data to drive editorial decisions across all platforms
• Collaborate cross-functionally with news and marketing teams to promote user engagement
• Frequently in contact with our sales department to strategize content approach and locate opportunities to drive revenue
• Play a pivotal role in innovating training methods and materials, contributing to the development of effective learning solutions
• Advise and support high-level executives, reporting insights and efforts to prioritize company-owned platforms

Philadelphia, Pennsylvania, United States

• Led 6abc.com to #1 in the market from a distant #2 in just over two years
• Owned daily editorial planning and delivery of content to inform platform users
• Interview, fact-check, verify and research subjects of news stories
• Ensured news was covered accurately to uphold our journalistic standards
• Leveraged analytics to make editorial decisions that optimized content for users
• Implemented and guided best practices in grammar and messaging

Harrisburg, Pennsylvania Area

Harrisburg, Pennsylvania, United States

Hagerstown, MD

Chambersburg, Pa.

Shippensburg, Pa.

Bachelor Of Arts, Journalism

Education record