Bruce Alexander Email & Phone Number

Edenbridge, Kent, Gb

Marco is an engineering company with 70 employees, established in 1985, which specialises in smart weighing semi-automation solutions across a range of sectors, including Fresh Produce, Ready Meals and bakery. In addition to in-house manufacturing of hardware, we also develop our own proprietary software. Our focus is on optimising the trinity of speed, giveaway and waste for the benefit of our customers. The business was acquired in 2019 by Canadian-based ATS Automation.

Cobham, England, Gb

Strategy development and improving operational excellence.

Brought in by PE company, Inverleith, to accelerate growth following the acquisition of the family-owned business. Relaunched the brand in Year 1 and we were the first chocolate company in the industry to transition the entire portfolio to 100% recyclable packaging. Despite Covid, we grew 25% in two years through substantial distribution gains (+80%) in Grocery Multiples and Premium High St retailers, such as Selfridges and opening 5 new high street stores. We also relaunched the B2C website with in-house order fulfilment and achieved rapid growth in Amazon through partnership with a 3rd party software company. All our products were manufactured in our factory outside Chichester employing 120 staff. Early signatory to the Better Business Act and in the process of securing B-Corp accreditation. Implemented new ERP/MRP system to improve efficiency and decision-making.

Naas, Ie

Responsible for four distinct areas of business and channels worth £120m:- General Manager of Rollover. Selling 20m hot dogs annually through an extensive network of Foodservice and Convenience outlets- Acceleration of Meal Creations, Kerry's Foodservice arm supplying ethnic meals, sauces and breakfast solutions to top quartile brands in the pub, restaurant and coffee channels- Convenience channel spanning Coop, One Stop, Symbol groups and Wholesalers. Currently driving rapid growth in the chilled FTG sector- E-commerce/D2C channel spanning pure play operators, major multiples and B2B solutions

Uxbridge, England, Gb

Responsible for leading the Impulse Business Unit worth over £400m RSV, comprising 30 NAM's, Category, Channel, Shopper, Supply Collaboration, 90 Field Sales and commercial finance covering the Wholesale and Convenience channels. The Impulse channel is the largest within LRS and is a key strategic priority

Uxbridge, England, Gb

Responsible for the full P&Lfor Lucozade and Ribena across the following channels - wholesale, symbols, independents, high st, travel, discounters and OOH

Birmingham, Gb

Responsible for accelerating growth in B2B customers through new (and existing) partnerships and contracts which spanned the core ‘white coach’ network, seasonal event services (Wembley & music festivals), bespoke bussing/coaching contracts, located principally at the four London airports and development of new income streams through ancillary products.

Vevey, Ch

Responsible for revenue growth and customer margin in Foodservice Division spanning categories including coffee, coffee systems machines, confectionery and food across a complex customer base including Delivered Wholesalers, Cash & Carry’s, Contract Caterers and End Users.

Vevey, Ch

Responsible for £400m revenue, customer margin and in-store availability in Sainsbury’s, Waitrose and M&S through execution of Joint Business Plans. Involved developing comprehensive activity plans through detailed customer insight followed by extensive negotiation with customers. Team composition included account managers, finance, customer marketing and supply chain. Achieved #1 in the Advantage Group survey across all product categories, a first for Nestle.

Vevey, Ch

Tasked by Chairman of Nestle UK to lead an organisational change project from a Divisional product-based organisation to a customer-focused selling organisation. The aim was accelerated growth through leveraging Nestle's scale and influence with its customer base. Launched in 2008, the structure I proposed is still in place in 2024, 16 years later.

Vevey, Ch

Appointed to the New Zealand Board to grow revenue (base of $220m) and customer profitability across 14 product categories in retail sector using UK experience to develop local selling capability.

Vevey, Ch

Accountable for developing strategic relationship and delivery of domestic Joint Business Plan for Tesco across all Nestle UK categories including coffee, confectionery, cereals, water and pet food.

Vevey, Ch

Promoted to largest and most high profile retail role, accountable for Nestlé’s Beverage business (Coffee granules, Coffee-mate, Nesquik and Ready to Drink) in the top 4 UK retailers.

Vevey, Ch

Promoted (as youngest ever Account Controller in Nestle) to the Safeway account managing the Food, Beverage and Chilled Dairy categories

Vevey, Ch

Food, Beverage and Ice Cream in IcelandAsda Coffee Account Mgr

London, England, Gb

Started in Supply Chain working in Stock Management and Customer Service.Appointed as an Account Manager for Kwiksave before moving on to the Nisa account. Managed brand and Private Label for 2 years. I subsequently moved on to the Morrisons and Waitrose accounts.

Bachelor Of Arts, Business Studies

Education record