Bruce Alexander work email
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Bruce Alexander personal email
An experienced Managing Director within the branded food and drink sector with extensive commercial expertise spanning all channels including supermarkets, convenience, wholesale, foodservice, ecommerce and retail stores. Latterly I worked in a Private Equity-backed SME chocolate manufacturer but forged my career in large multinationals, both in the UK and abroad. I am currently gaining a coaching accreditation as I passionately believe that unlocking people’s potential at both an individual and team level is a huge source of competitive advantage. I thrive on building team capability and professionalism and also have a strong belief that businesses have a responsibility to shareholders as well as the environment, the wider community and employees.I am a frequent listener to various podcasts (Diary of a CEO, High Performance, The Knowledge Project, The Coaching Question) as I am passionate about learning and continuous personal development.
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Managing DirectorMarco Limited May 2023 - PresentEdenbridge, Kent, GbMarco is an engineering company with 70 employees, established in 1985, which specialises in smart weighing semi-automation solutions across a range of sectors, including Fresh Produce, Ready Meals and bakery. In addition to in-house manufacturing of hardware, we also develop our own proprietary software. Our focus is on optimising the trinity of speed, giveaway and waste for the benefit of our customers. The business was acquired in 2019 by Canadian-based ATS Automation. -
Strategy ConsultantThe Juice Smith Feb 2023 - May 2023Cobham, England, GbStrategy development and improving operational excellence. -
Managing DirectorMontezuma'S Chocolates Jun 2019 - Dec 2022Brought in by PE company, Inverleith, to accelerate growth following the acquisition of the family-owned business. Relaunched the brand in Year 1 and we were the first chocolate company in the industry to transition the entire portfolio to 100% recyclable packaging. Despite Covid, we grew 25% in two years through substantial distribution gains (+80%) in Grocery Multiples and Premium High St retailers, such as Selfridges and opening 5 new high street stores. We also relaunched the B2C website with in-house order fulfilment and achieved rapid growth in Amazon through partnership with a 3rd party software company. All our products were manufactured in our factory outside Chichester employing 120 staff. Early signatory to the Better Business Act and in the process of securing B-Corp accreditation. Implemented new ERP/MRP system to improve efficiency and decision-making. -
Commercial DirectorKerry Foods Apr 2017 - May 2019Naas, IeResponsible for four distinct areas of business and channels worth £120m:- General Manager of Rollover. Selling 20m hot dogs annually through an extensive network of Foodservice and Convenience outlets- Acceleration of Meal Creations, Kerry's Foodservice arm supplying ethnic meals, sauces and breakfast solutions to top quartile brands in the pub, restaurant and coffee channels- Convenience channel spanning Coop, One Stop, Symbol groups and Wholesalers. Currently driving rapid growth in the chilled FTG sector- E-commerce/D2C channel spanning pure play operators, major multiples and B2B solutions -
Impulse Commercial DirectorLucozade Ribena Suntory Oct 2015 - Mar 2017Uxbridge, England, GbResponsible for leading the Impulse Business Unit worth over £400m RSV, comprising 30 NAM's, Category, Channel, Shopper, Supply Collaboration, 90 Field Sales and commercial finance covering the Wholesale and Convenience channels. The Impulse channel is the largest within LRS and is a key strategic priority -
Impulse & Foodservice/Ooh DirectorLucozade Ribena Suntory Jan 2014 - Sep 2015Uxbridge, England, GbResponsible for the full P&Lfor Lucozade and Ribena across the following channels - wholesale, symbols, independents, high st, travel, discounters and OOH
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Business Development DirectorNational Express Aug 2011 - Sep 2013Birmingham, GbResponsible for accelerating growth in B2B customers through new (and existing) partnerships and contracts which spanned the core ‘white coach’ network, seasonal event services (Wembley & music festivals), bespoke bussing/coaching contracts, located principally at the four London airports and development of new income streams through ancillary products. -
Foodservice Sales DirectorNestle Nov 2009 - Aug 2011Vevey, ChResponsible for revenue growth and customer margin in Foodservice Division spanning categories including coffee, coffee systems machines, confectionery and food across a complex customer base including Delivered Wholesalers, Cash & Carry’s, Contract Caterers and End Users. -
Customer Business Director - SainsburysNestle Jan 2008 - Oct 2009Vevey, ChResponsible for £400m revenue, customer margin and in-store availability in Sainsbury’s, Waitrose and M&S through execution of Joint Business Plans. Involved developing comprehensive activity plans through detailed customer insight followed by extensive negotiation with customers. Team composition included account managers, finance, customer marketing and supply chain. Achieved #1 in the Advantage Group survey across all product categories, a first for Nestle.
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Strategic Project LeadNestle Jan 2006 - Dec 2007Vevey, ChTasked by Chairman of Nestle UK to lead an organisational change project from a Divisional product-based organisation to a customer-focused selling organisation. The aim was accelerated growth through leveraging Nestle's scale and influence with its customer base. Launched in 2008, the structure I proposed is still in place in 2024, 16 years later.
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Sales Director, New ZealandNestle Feb 2003 - Jan 2006Vevey, ChAppointed to the New Zealand Board to grow revenue (base of $220m) and customer profitability across 14 product categories in retail sector using UK experience to develop local selling capability.
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Tesco Business Unit DirectorNestle Mar 2002 - Feb 2003Vevey, ChAccountable for developing strategic relationship and delivery of domestic Joint Business Plan for Tesco across all Nestle UK categories including coffee, confectionery, cereals, water and pet food.
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Channel Sales ControllerNestle Apr 2001 - Feb 2002Vevey, ChPromoted to largest and most high profile retail role, accountable for Nestlé’s Beverage business (Coffee granules, Coffee-mate, Nesquik and Ready to Drink) in the top 4 UK retailers.
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Safeway Account ControllerNestle Jul 1998 - Mar 2001Vevey, ChPromoted (as youngest ever Account Controller in Nestle) to the Safeway account managing the Food, Beverage and Chilled Dairy categories
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Account Manager, VariousNestle Jan 1997 - Jun 1998Vevey, ChFood, Beverage and Ice Cream in IcelandAsda Coffee Account Mgr
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Account ManagerUnited Biscuits Jan 1993 - Dec 1996London, England, GbStarted in Supply Chain working in Stock Management and Customer Service.Appointed as an Account Manager for Kwiksave before moving on to the Nisa account. Managed brand and Private Label for 2 years. I subsequently moved on to the Morrisons and Waitrose accounts.
Bruce Alexander Skills
Bruce Alexander Education Details
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Oxford Brookes UniversityBusiness Studies -
Wellington College
Frequently Asked Questions about Bruce Alexander
What company does Bruce Alexander work for?
Bruce Alexander works for Marco Limited
What is Bruce Alexander's role at the current company?
Bruce Alexander's current role is Managing Director.
What is Bruce Alexander's email address?
Bruce Alexander's email address is br****@****ess.com
What schools did Bruce Alexander attend?
Bruce Alexander attended Oxford Brookes University, Wellington College.
What are some of Bruce Alexander's interests?
Bruce Alexander has interest in Poverty Alleviation.
What skills is Bruce Alexander known for?
Bruce Alexander has skills like Strategy, Management, Business Strategy, Change Management, Fmcg, Customer Insight, Business Development, Business Planning, Team Leadership, New Business Development, B2b, Supply Chain.
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