Bruce Arnold

Bruce Arnold Email and Phone Number

SVP, Head of Communications and Decisioning Platforms @ Citizens
Boston, MA, US
Bruce Arnold's Location
Greater Boston, United States
Bruce Arnold's Contact Details
About Bruce Arnold

Insights and Data-driven Thought Leader with a strong track record in all marketing phases, including development, testing, analysis, and program optimization of impactful, customer centric, personalized customer communications and experiences that align with the organization’s strategy and goals. Proven Talent for effectively and efficiently managing planning, multi-million dollar budgets, and campaigns with attention to details and deadlines, as well as identifying the “story” within the data and analysis. Demonstrated leadership ability in collaborating and building relationships across multi-functional organizations, developing high performing teams, and sharing best practices across the organization.Channels: Email, Direct Mail, 1:1 Online, SMS, Events, MobilePlanning & Execution: Annual Planning/Budgeting, Strategy, Design and Execution, Customer retention & growthAnalysis & Optimization: Insights/Recommendations, Testing, Statistical Analysis/Measurement, Visualization DashboardsLeadership: Leading high performing global teams, Agency/Vendor Search & Management, Process Improvement, Collaboration across multi-functional organizations, Agile/Scrum Leader

Bruce Arnold's Current Company Details
Citizens

Citizens

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SVP, Head of Communications and Decisioning Platforms
Boston, MA, US
Website:
citizensbank.com
Employees:
22674
Bruce Arnold Work Experience Details
  • Citizens
    Svp, Head Of Communications And Decisioning Platforms
    Citizens
    Boston, Ma, Us
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  • Citizens
    Svp, Enterprise Customer Communications
    Citizens Feb 2023 - Present
    Westwood, Massachusetts, United States
    Responsible for the Enterprise Customer Communications which supports the Content Marketplace and delivers data-driven, personalized Communications, Offers, and Leads to Customers and Colleagues via multiple channels and applications.
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  • Citizens Bank
    Vp – Personalized Engagement/Enterprise Customer Communications Pod Experience Owner
    Citizens Bank 2018 - Feb 2023
    Responsible for leveraging the POD’s unique strengths in actionable and advanced analytics to deliver the most relevant, personalized experiences possible, in the moment and in context, across the entire customer journey, with the objective to onboard, deepen, and retain HHLDs and reduce operational costs. Partner with multiple PODs in an agile environment to develop strategies & roadmaps, prioritize backlogs and implement/optimize enterprise-wide experiences & communications.
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  • Fidelity Investments
    Vp Direct Marketing Measurement
    Fidelity Investments 2012 - 2017
    Responsible for driving the analytics for Fidelity’s customer and acquisition promotional DM/CRM marketing; leading a team of US and India based analysts who used best practices and advanced statistical analysis to successfully manage all phases of the marketing measurement and insights process, analyzing hundreds of Personal and Workplace Investments direct-marketing initiatives across multiple channels (direct mail, email, online, and events), segments, products, and business lines. Enabled business partners/executives to evaluate and optimize the effectiveness & efficiency of individual campaigns and overall marketing plans.
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  • Fidelity Investments
    Vice President - Direct Marketing
    Fidelity Investments 2010 - 2012
    Utilized DM best practices and thought leadership to develop and efficiently manage a multi-million-dollar annual Customer and Acquisition Direct Marketing budget. Overseeing the creation and optimization of promotional multi-channel Direct Marketing plans supporting Personal Investment’s product and segment retention, growth, and acquisition goals, with a strong focus on test and learn, and the overall customer DM experience. Led a team of direct marketers who were responsible for developing 125+ annual direct mail and email campaigns from planning through execution, working closely with segment and marketing business partners and creative agency to deepen the relationships with millions of investors through effective and efficient personal, relevant and timely communications.
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  • Fidelity Investments
    Director - Direct Marketing
    Fidelity Investments 2006 - 2010
    Responsible for the annual plans, strategy, budget management, targeting, testing, channel, CTA, and overall end to end effectiveness and optimization of Direct Mail and Email campaigns supporting Brokerage/Active Traders, Retirement, College/529, High Net Worth, and Acquisition business goals.
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  • Fidelity Investments
    Director - Program Lead
    Fidelity Investments 2004 - 2006
    Managed a team of campaign list managers and analysts who worked closely with Segment to improve both the efficiency and effectiveness of Customer direct efforts, via designing, executing, and measuring Direct Mail and Email campaigns.
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  • Fidelity Investments
    Sr. Business Manager
    Fidelity Investments 2002 - 2004
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  • Fidelity Investments
    Sr. Database Marketing Service Manager
    Fidelity Investments 2000 - 2002
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  • Fleet Bank
    Database Marketing Systems And Operations Manager
    Fleet Bank 1999 - 2000
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  • Fleet Bank
    Sr. Database Marketing Analyst
    Fleet Bank 1997 - 1999
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  • Fleet Bank
    Data Mining Analyst
    Fleet Bank 1996 - 1997
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Bruce Arnold Skills

Direct Marketing Analytics Database Marketing Segmentation Strategy Crm Marketing Strategy Email Marketing Digital Marketing Customer Relationship Management Marketing Customer Acquisition Strategic Planning Vendor Management Investments Relationship Management Marketing Communications Data Mining Integrated Marketing Financial Services Marketing Research Strategic Partnerships Market Research Process Improvement Predictive Modeling Lead Generation Competitive Analysis Web Analytics Multi Channel Marketing Marketing Analytics Marketing Insights Channel Strategy Market Planning Statistical Analyis Dashboard Builder Team Leadership Budget Management Project Management Customer Experience Management Testing

Bruce Arnold Education Details

Frequently Asked Questions about Bruce Arnold

What company does Bruce Arnold work for?

Bruce Arnold works for Citizens

What is Bruce Arnold's role at the current company?

Bruce Arnold's current role is SVP, Head of Communications and Decisioning Platforms.

What is Bruce Arnold's email address?

Bruce Arnold's email address is br****@****fmr.com

What is Bruce Arnold's direct phone number?

Bruce Arnold's direct phone number is +161739*****

What schools did Bruce Arnold attend?

Bruce Arnold attended Villanova University, Boston University - School Of Management, Thayer Academy.

What skills is Bruce Arnold known for?

Bruce Arnold has skills like Direct Marketing, Analytics, Database Marketing, Segmentation, Strategy, Crm, Marketing Strategy, Email Marketing, Digital Marketing, Customer Relationship Management, Marketing, Customer Acquisition.

Who are Bruce Arnold's colleagues?

Bruce Arnold's colleagues are Debbie Dice, Trina Gebre, Shawn Atwell, Erjona Kraj, Chelsea Witucki, Pete Erwin, Joseph Adams.

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