Bruce Atkinson Email and Phone Number
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A commercially driven, experienced senior level executive with track record of developing and growing businesses through distribution network recruitment and development on a national & international basis, to create shareholder value. Successful record of building growth & profitability, developing major strategic accounts. Customer focused relationship builder, with hands on experience in managing accounts and developing successful international distributor networks across a broad range of products and sectors.A high-profile manager, with the energy, enthusiasm, discipline, humour and drive to achieve ambitious targets and goals. Excellent man-management and motivational skills, with an ability to maximise the potential of all the team members by leading and mentoring. An effective communicator who can influence people at all levels both inside and outside an organisation, with the international cultural understanding to be successful across global markets linked with the technical understanding to communicate the benefits of engineered products and all levels.
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International Sales ManagerUtv Products Ltd & Utv Products Ireland Ltd Jul 2024 - PresentUnited KingdomHigh quality LED lighting for machinery in the Agricultural, construction, mining, material handling, on and off highway trucks, recovery -
International Business Development DirectorWeedingtech Ltd Feb 2022 - Jan 2024London, England, United KingdomManage sales, marketing, international distributor / dealer network, recruit manage and train distributor network staff. Manage the international sales and marketing of the companies range of Herbicide-Free Weed Control Equipment, into municipalities, ground care contractors, professional lawn and garden sector. -
Export Sales ManagerForst Woodchippers Feb 2018 - Feb 2022Andover, Hampshire, United KingdomReporting to CEO, Recruited and managed the full network of international distributors dealers and key account customers.Worked with limited resources to establish an international distributor dealer network to expand the sales of the companies products beyond the UK home market.significantly increased order volume, increased gross margin and overall profitability business.Increased distributor / dealers network, as well as volume of sales per distributor / dealer.Managed key customer and national accounts such as major rental companies, government / state organisations and major contractors.Developed local market retail financing programs to aid distributors / dealers to achieve increased retail sales. Helped dealer obtain financing programs to facilitate distributors and dealers to carry additional inventory to aid dealers sales activity, aid dealer cashflow and profitability.Conducted dealer network development activities, including, recruiting, evaluating and appointing dealers.Trained dealers staff on product features and benefits to successfully market and sell the product. -
Sales And Marketing DirectorPermastore Limited May 2010 - Sep 2017Eye, Suffolk, United KingdomResponsible for companies global sales and marketing strategy. Including seeking, recruitment, training, management and developing the company's network of over 131 independent local in country distribution. Responsible for training dealers to sell, install, inspect and maintain the company's range of modular bolted storage tanks and silos, sold into a wide range of liquid and bulk storage applications including water, waste water, renewable energy, industrial process, mining among many other applications.Reporting to the CEO and Board of directors.Member of the board of directors.Key responsibilities include management of the external and internal sales teams, marketing team project management team and project estimator teams. Responsible for control of the companies travel, promotional and orders/sales budgets, monthly reporting and sales forecasting, preparation of annual sales strategy and budget forecasting in line with company 5 year strategic plan.Delivered 42% sales growth within 2 years, at the same time as a dramatic increase in profits.50% growth in global channel partner network of dealers / distributor.8 direct reports, including regional sales managers, project team manager, drawing office manager and international marketing manager, managed a total team in excess of 50 staff. -
Country Sales Manager Uk And Republic Of IrelandCnh Capital 2006 - May 2010Basildon United KingdomReporting directly to the European Head of Retail Financing.Responsibility for managing the companies retail financing business, sales and marketing team in UK and Republic of Ireland reporting to European Head of Retail Finance. Managing the relationship with JV banking partner BNP Paribas. Recruit, & manage over 20 staff, both internal and external sales departments, and local sales office in Dublin, lead management of the relationships between CNH Capital and 120+ dealers of New Holland Construction, New Holland Agriculture, Case IH Agriculture and Case Construction products. Manage business development, new product development such as operating lease, rent to rent, rent to sell, contract hire, and IT system upgrades. Key responsibilities include management of the external and internal sales teams, marketing team, liaison with all Case New Holland machinery brand sales and marketing teams, including New Holland Agricultural, Case Agricultural Equipment, Case Construction Equipment, New Holland Construction Equipment. Responsible for control of the companies travel, promotional and loan and leasing originations budgets, monthly reporting and retail financing / leasing forecasting, preparation of annual sales strategy and budget forecasting in line with company and brand partners strategic plan.Delivered over 36% sales growth in the UK market, linked to a 30% margin improvement and improved the average contract duration and customer retention levels.Delivered a 46% growth in sales in the Republic of Ireland. -
General ManagerTerex Equipment And Machinery Spain 2004 - 2006Madrid Area, SpainReporting to the Vice President of Terex Construction Europe.Responsibility for all company operations and management including equipment sales, equipment rental fleet, asset management of hire fleet and used equipment disposal, parts, service support, service workshops, field service team and equipment retail financing. Covering Spain reporting VP of Terex Construction. Leading / managing the relationship between Spanish team and overseas supplying factories. Recruited & manage over 50 staff, 8 direct reports across all departments, including sales director, finance director, customer service manager, aftersales parts manager, marketing manager, retail finance manager, rental fleet manager and used equipment manager. Lead management of the relationships between Terex Spain and national dealers network of Construction Equipment. Appointed in promotion to head Terex Spain in its entirety. Total responsibility for company, full accountability for profit and loss, managed sales of all Terex group construction machinery brands, including Terex, BL Pegson, Powerscreen, Fuchs, Atlas, Benford, Fermec and Scheaff . Manage and head sales to key customers and national accounts, including national rental companies, government bodies & major contractors. Direct reports include finance director, HR, sales director, marketing manager, administration manager, service manager, and after sales parts managers. Develop and implement business strategy, national business plan and annual budget.Delivered 15% increase in sales of new equipment, linked to a 25% increase in average margin per sale.Increased used equipment sales by 150%.Managed companies rental fleet including acquisition of new equipment and disposal of used equipment from the fleet.
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Sales DirectorTerex Compact Equipment Spain 2002 - 2004Madrid Area, SpainResponsibility for equipment sales, parts, service support, equipment retail financing and relationship with retail financing funding partners. Covering Spain reporting VP of Sales Europe Terex Construction. Leading / managing the relationship between Spanish team and overseas supplying factories. Recruited & manage internal and external sales teams. Lead management of the relationships between Terex Spain and national dealers network of Construction Equipment. Manage the 30+ Spanish distribution network for construction equipment. Recruited, trained, develop and manage the team responsible for equipment sales, marketing, retail finance, parts, service support and network development in Spain. Manage direct sales and relationships with key customers, national accounts and national rental fleets. Key member of Terex Compact Equipment European strategy team. Conduct business development and distribution development program. Manage national advertising and marketing program, including ads, shows, editorials, direct mail and dealer promotional programs. Full responsibility for business plan, budget, profit and loss. Developed wholesale/retail marketing strategies and financing programs, to grow sales and meet margin targets. Conducted dealer network development activities including appointment and termination of dealers / distributors. Prepare regional annual business plan, quarterly/monthly forecasts. Oversee sales administration, monitoring distributor stock, retail sales and dealer business plan for whole goods and aftermarket spare parts. Work with dealer management to develop dealer marketing strategies/programs to ensure targets are achieved and franchise profitability. Delivered increase in sales of over 400%, increased market share. Increased average margin per sale and overall profitability.
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Business Manager North AmericaCase Corporation 1996 - 2002Reporting to the International sales director. Managed sales, marketing, dealer network recruitment and management in the USA for Construction Equipment. Increased number of dealers, Increased sales and business profitability.
Bruce Atkinson Skills
Frequently Asked Questions about Bruce Atkinson
What company does Bruce Atkinson work for?
Bruce Atkinson works for Utv Products Ltd & Utv Products Ireland Ltd
What is Bruce Atkinson's role at the current company?
Bruce Atkinson's current role is International sales and Distributor Development.
What is Bruce Atkinson's email address?
Bruce Atkinson's email address is br****@****cnh.com
What skills is Bruce Atkinson known for?
Bruce Atkinson has skills like Account Management, Negotiation, Forecasting, Business Strategy, Business Planning, Business Development, Product Development, International Sales, Budgets, Finance, Direct Sales, Change Management.
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Bruce Atkinson
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