CESAR INC.-New York, NY Director of SalesResponsibilities include management of twenty sales representative organizations (100 sales people) selling to the seasonal (Halloween) industry including the gift, party, costumer and specialty toy business. Duties also include sales to international distributors. Spearheaded licensing programs for masks. Developed sales forecasts. Refined marketing tools for product line. • Revamped , trained and manage 25 sales representative organizations in the Seasonal and Toy Industry• Increased sales for last four years consistently 10% per year • Set up in-house phone program to contact 400 house accounts• Created new packaging direction for existing items• Developed new marketing concepts for product line • Personally call on house accounts including Target Stores, H.E. Butt, Meijer Inc., Party City, Spartan Stores, Promotions Unlimited, Forum Novelties, Morris Costumes, Franco-American Novelty, Garden Ridge• Created Direct Mail Program to designed to introduce new items and create demand for our product lines

HARMONY TOY LTD.-Burlington, MA 1992-1998Sales ManagerFull responsibility of the management of 10 house accounts and 12 specialty organizations as well as 8 mass market representative groups in the sales of magic products to specialty retailers, wholesalers, and mass merchants. Developed and authorized customer programs evaluated sales performance. Attended major trade shows nationally. Liaison between sales force and customer service manager. Member of new product committee and marketing committee.• Developed, hired and trained a national specialty sales division from scratch, which now accounts for 20 percent of gross sales.• Worked with mass-market sales force selling to drug chains, discounters, warehouse clubs, catalog accounts.• Opened as well as managed a group of house accounts that will generate over $500,000 for 1998.• Assisted in the creation and packaging of new product lines.• Developed a national product demonstrator program with professional magicians.• Developed a national premium organization